HubSpot

Contributing Writer

Cloudworker Communications

Under my Cloudworker Digital brand, I provide B2B and B2C companies with content writing, copywriting and editing services for companies to help them:

- Increase customer and prospect engagement
- Attract more leads
- Build authority
- Increase revenue

Need assistance with your web content pages, blogs or landing pages? Looking for compelling whitepapers or ebooks for your business, to demonstrate your expertise? Let's talk. 

B2B marketing, business application software, content management and professional/managed services. Check out markburdon.contently.com to see my portfolio of articles for some of my favourite clients. Inbound marketing is a great way to capture attention from prospects, and to nurture leads up to 60 percent of the way through the decision making process, even before a client talks to you or a sales representative. I worked on a contract basis with organizations like Rogers, Canada Post, gShift Labs, and the Retina B2B agency.

Senior Content Marketing Manager | B2B Content Writer and Editor

Precise ParkLink

Precise ParkLink offers a range of monitoring, payment, creative, and technology solutions for commercial buildings, airports, government and healthcare facilities, universities and colleges. My role was to write, edit, and assemble content for RFx responses and proposals that enable these organizations to acquire services to:

- Keep vehicles safe and secure
- Enable EV owners to charge their vehicles 
- Centrally monitor and support indoor and outdoor parking facilities
- Accurately collect electronic payments for parking and public transit systems
- Monitor lot capacity with cameras and lighting
- Guide customers with digital signage and customer service

I worked with the marketing and sales teams to inform and enable Canadian organizations about the latest in Urban Mobility solutions.

Senior Proposal Writer

MediaEdge Communications

I wrote and edited educational content for the BOD program for Building Operations and Technical Services professionals. I edited content with the support of over 200 industry SMEs (Subject Matter Experts), certificate operations advisors, and certificate committee members. Some of the topics I contributed to included Decarbonization, Smart Buildings,and HVAC Systems.

Building Operations Designation Program Editor

Fleet Complete

At Fleet Complete, I created, edited and published stories and other digital content assets about how companies use vehicle and asset tracking and monitoring technologies. Digital transformation for the road ahead.

Marketing Content Manager

GEOTAB

As a Content Marketing Specialist at Geotab, I wrote articles, social media copy, ebooks, and whitepapers. I also edited copy from subject matter experts for clarity and SEO value. Geotab is a world leader in telematics, fleet management software, and the Internet of Things.

Content Marketing Specialist | Telematics Marketing Writer

Util-Assist Inc.

Util-Assist's vision is to drive digital innovation that reshapes the utility landscape.

I wrote, edited, and published digital content for internal and external audiences. I worked with subject matter experts and departmental leaders across Util-Assist to create compelling, concise content assets which articulate Util-Assist's growing portfolio of service offerings. I also wrote communications to my colleagues across our fast-growing business.

Marketing Communications Specialist

XE.com

As a Senior Content Writer and Specialist, I was responsible for writing evergreen articles for the XE blog. I also edited and optimized articles and web page copy from foreign exchange and fintech subject matter experts.

Senior Content Writer/Specialist

Sylogist, Ltd.

I worked with Microsoft Dynamics CRM partners, Progress Sitefinity partners and end user customers to help them evaluate, acquire and deploy self service web portals for lead capture, case management, event management and a number of other use cases.

Partner Manager - The Portal Connector

TELUS

Better security posture.  Better compliance with standards and regulations.  Better security decisions.  Operating one of the world’s leading threat and vulnerability research labs, and powering the technology behind most of the top network security vendors, TELUS is a global leader in security products and services.

Security Solutions Sales Specialist

Senior Content Writer @ Cloudworker Writing | B2B Marketing

Hi, thanks for checking out my profile!

I am a veteran B2B sales and marketing professional who specializes in content marketing strategy, writing, and editing for technology, automotive, and telecommunications companies. I can also help your company with business development, sales enablement, and digital marketing. I am currently freelancing, and looking for my next full-time, long term role. 

As a senior freelance content writer and editor under my Cloudworker Digital brand, I help forward-thinking businesses to: 

- Increase their customer and prospect engagement
- Attract more leads
- Build authority, which translates into SEO and AEO juice
- Boost revenue with high-quality content. 

I am a certified content marketer and a skilled storyteller with a passion for creating compelling, engaging and relevant content for B2B and B2C audiences.

I have a wealth of experience in several trending technology domains, such as AI, CRM, IoT telematics, fintech, and cloud computing. I write and edit proposals, web pages, blogs, landing pages, ebooks, and whitepapers, as well as social media copy and email campaigns. 

I am endlessly curious, and enjoy collaborating with subject matter experts, web designers, developers, and marketing professionals to ensure my client or employer's content aligns with their goals, brand, messaging tone, and SEO strategy. I am always eager to learn new skills and trends and to deliver value to my team.

I’m happy to share that I’ve obtained a new certification: #DigitalMarketing from HubSpot Academy! I am learning lots of new #emailmarketing and social media tactics and strategies this week.

Mark Burdon

HubSpot Academy

Content Marketing Manager & Demand Gen Specialist | Content Writer and Editor | Looking for my next storytelling adventure

I'm happy to share the first blog on my Cloudworker Digital website. After working in sales and marketing ('smarketing' if you prefer) for many years, I've been building my #salesenablement skills and knowledge for my career path ahead. I'm also seeking to expand my service offerings for freelance clients. Have a read (or a listen) if you are thinking about helping your sales team to accelerate deals though the pipeline. I look forward to your feedback, and I'm happy to discuss collaboration opportunities.

cloudworkerwriting.com

Why Sales Enablement Content and Training Matters in 2025

Are you curious about how AI can help your business development efforts—not just in theory, but in practice? 

In my latest article for the HubSpot Sales Blog, I break down real ways AI can boost your sales strategy, from streamlining time-consuming tasks like responding to proposals, to creating targeted emails and social media posts. 

Check it out and see how these tools can make your sales team’s job a Breeze (you'll see what I did there):

https://lnkd.in/gtVKfqtm

#AI #BusinessDevelopment #LeadGeneration #SalesStrategy #HubSpot

blog.hubspot.com

AI for business development: 6 best tools to accelerate growth

Happy to share that I just renewed my HubSpot Content Marketing Certification. Next up, renewing my Sales Enablement and Inbound Marketing Certifications.

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Mark Burdon's Linkedin Analytics

Mark Burdon

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Burdon's LinkedIn Performance

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Mark Burdon's Linkedin Analytics

Performance ScoreMark Burdon's LinkedIn Performance

Mark Burdon's Best Posts (last 30 days)