Elton Bradley Strategies, LLC and Step Up Holdings LLC

Contract consultation, Independent direct sales representative for multiple national companies including; America's Top Lists, Infinity Concepts, Pastor Resources, Sentext Solutions, City On A Hill, JC Films, 247 Ergo.com. 

Effectively increasing revenue within new and existing clients by introducing new products and services, as well as, implementing effective prospecting strategies to increase qualified new prospects and turn them into clients.   Focused on consultative B2B data solution sales to increase digital onboarding efficiency, reduce hard costs and attract/retain more customers.

Film Marketing Executive involved with faith and family friendly films since the summer of 2002 with the release of The Climb, a film produced by BGEA. Understands film as a powerful medium to communicate a message in a compelling way.  Works passionately with dozens of film makers, marketing and distribution teams and delivery platforms to bring to market faith and family friendly films like; Prince Caspian, End Of The Spear, The Nativity, Facing the Giants, The Blind Side, Fireproof, To Save A Life, SoulSurfer, Courageous, October Baby, Evan Almighty, Heaven Is For Real, I Can Only Imagine, I Still Believe, American Underdog, Sound of Freedom and many others.  

Successes include; thought leader research, advanced screenings, feedback reporting, and release timing strategy. Along with the all-important theatrical releases, successfully brought a plethora of related movie events, trade books, small group resources, DVD’s, and related products to Denominational leaders, CBA/ABA, and other niche markets.

CEO - Managing Partner

Collins Aerospace

Managed a Cyient team working within the Military and Commercial aerospace industry.

SCM DA Team Lead

247Ergo.com

247Ergo.com - Providing Ergonomic Solutions For Your Health and Wellness Since 2004.  

www.247ergo.com is your twenty-four seven source for ergonomics. Our mission is to bring you the leading ergonomic products for your business AND personal use, always at the most economical prices.  We strive to reduce and remove the everyday strain on body and mind.  Our goal is to make your work environment healthier and more productive.  Why 247ergo, because someone is working somewhere in the world and now is the best time to get ergonomically fit.

VP Sales and Marketing

NRS Media

Specialized in identifying and developing robust new revenue streams for media partners in North America.  My team excels in helping local media organizations train, coach & develop LOCAL high performance sales teams to generate incremental revenue and increase small business customer base. In addition to sales team coaching and development, worked with special teams to roll out an innovative new "Hybrid Sales Solution," as well as, a turnkey "Outsourced Sales Solution" to assist media partners to grow market share, radically increase revenue in short periods of time, with or without the participation of their existing sales team.  My team specializes in building lucrative, long lasting relationships with local small and medium sized businesses.  We are the trusted advisor of small business worldwide.

 In a nutshell I can help you exceed your revenue goals ... quickly.

NRS Media finds new advertising revenue for Media companies: Newspaper, Radio, TV, Outdoor and soon to be released didgital. Click the video link above to learn what we do and how we do it.

Director of New Revenue Strategies, USA (Business Development)

Outreach Media Group

Key Responsibilities
Drive Online, Exhibit and Print Advertising sales.  
•	Increased Digital Media sales including; Dedicated Email Blasts, eNewsletter Ad Spots, and Online Display Ads.
•	Increased Print media sales including; Bi-Monthly periodical (Outreach magazine), Specialty Direct Mail (VDP) and Trade Show Event Program (National Outreach Convention). 
•	Drove Exhibitor/Sponsor revenue stream for the National Outreach Convention.
•	Managed existing account base and drove business development within Christian church, para-church and mid to large ministry organizations.
•	Developed a customer base to leverage across multiple media channels.
•	Strategized, planned, coordinated and implemented marketing campaigns and initiatives on behalf of clients in order to advance the mission/objectives of the organization. Both non-profit an for profit.

Www.OutreachMagazine.Com
Www.SermonCentral.Com
Www.ChurchLeaders.Com
Www.ChurchJobFinder.Com

National Outreach Convention

Senior Account Executive and National Outreach Convention Exhibit Hall Manager

Worked very closely with a high performance team of extremely creative, technically adept professionals dedicated to serving large ministry organizations, CBA market publishers and church market resource providers.

•	Directed the regular design and production of new media kits and rate cards.
•	Performed copywriting for print collateral, regular email marketing pieces, and event promotion.  
•	Managed a high performance team of professional administrators, designers, programmers.
•	Re-Designed the website to include “web to Lead” forms and API imports into Salesforce, materials submission forms and secure upload/processing.
•	Worked with Executive team to setup and manage the multi million dollar budget for the media group.
•	Worked with General Manager of Web Properties to develop existing Online and Email products.
•	Innovated and launched new print and Online products.
•	Managed multiple territory re-alignments.
•	Actively involved in all large key account strategies and relationships.

Www.OutreachMagazine.Com
Www.SermonCentral.Com
Www.ChurchLeaders.Com
Www.ChurchJobFinder.Com

National Outreach Convention

Director of Marketing/Communication, Advertising and Media Strategist

National Federation of Independent Business (NFIB)

National Federation of Independent Business is a nonprofit membership based lobbying association that represents small and independent businesses across the United States in the our legislative process. NFIB is the nation´s #1 small business advocacy group that gives the small and independent businesses a voice. Primary role was to grow the membership base and revenue in my designated territory. Attained multiple awards for most new business, most renewal business, highest renewal revenue. Consistently and passionately educated and enrolled small business owners through in-person cold calling and by utilizing the renowned success in member development strategies provided by NFIB.

Director Member development

First Datacorp

Key Responsibilities
Service existing large institutional accounts. 
Lead niche market analysis, sales, product concept refinement and customized applications. 
Provide industry expertise to sales force. 
Team with other sales force members to help them penetrate this emerging market. 
Equip peers with sales strategies and case histories based on successes penetrating the new niche markets.
Employ Miller Heiman Conceptual/Strategic Selling techniques.
Conduct research to target the right titles within complex, multi-layer organizations. 
Engage in prospecting and business development activities.
Secure senior management level appointments/relationships.
Create and manage sophisticated prospecting and contact management databases. 
Catalog sales approaches, literature and test procedures by customer, application, and sales influencers to rapidly execute a comprehensive industry-wide new business development process.
Package tailored product solutions and prepare and deliver presentations to both internal and external clients. Manage internal client service and product specialists to produce and test tailored client solutions.
Generate proposals, negotiate pricing and close sales.

Accomplishments
Penetrated 7 of the nation’s top 10 insurance companies with cutting edge technology solutions -- a rate of penetration described by VP as more than triple the average sales penetration rate.
Secured appointments and presented to VP, AVP and Executive Director level prospects. 
Generated interest and activity by publishing successful case histories, press releases, and blog articles. Developed & implemented a lead generation, tracking, and sales follow up system.
Developed innovative packaging and pricing to attract new clients.

Director of Business Development

Dur-A-Flex, Inc.

Key Responsibilities
Member of senior management team.
Coordinate activities of national Architectural Sales Department.
Manage a team of 5 marketing/sales support staff and 9 independent sales reps.
Establish and administer annual marketing & sales support budget.
Formulate strategic marketing plans.
Prepare and deliver written and oral presentations to internal and external clients.
Manage all aspects of the trade show schedule utilizing 5 exhibit properties for 50 shows annually.
Manage direct mail and Database Marketing programs
Coordinate design, production and inventory of literature, advertisements, product catalogs, price guides, trade show exhibits and promotional items.
Plan, Negotiate and buy all types of media to create brand awareness, generate leads and drive revenue
Help clients develop marketing plans/campaigns to identify, and reach their ideal prospects more consistently. 

Accomplishments
Directed the design, layout, photo shoot, copywriting, and printing of 22 page corporate image brochure.
Directed the design, copywriting, production and successful launch of a 1000+ page technical AND sales website and corresponding hard copy binder.
Created new product names, packaging, sell sheets, nationwide rollout and application training seminars. 
Increased project specifications by 35% - contributing to 100% sales growth in 3 years. 
Standardized, edited and maintained an electronic and paper library of all sales and technical documentation.
Developed the "Leadmaster" lead tracking system into a national "data-base marketing" and follow-up program. A program that captured critical demographic information for research & analysis and generated timed correspondence enabling the corporate office to consistently keep in touch with prospects and customers.

Director of Marketing and Sales

Independent Manufacturers Representative for world class epoxy, urethane and methyl methacrylate floor and wall coating and resurfacing products.  Primarily serving specialty contractors and facility owners in the Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine AND Puerto Rico.

Owner

Strategic , enthusiastic, relational, tech savvy professional with a diversified collection of marketing, sales and business development skills.

* 25 + year career in sales & marketing. 

* Specializing in business to business, faith-based and non-profit growth & development.

* Marketing, messaging/copywriting, highly profitable email and database development strategies, data capture, digital advertising, reporting and analytics.

* Strong technical sales and multi-channel new business development experience including; media and PR planning/buying, webinars, database administration, security, management, reporting and critical analysis.

 * Highly focused on consultative B2B solution sales, increasing onboarding efficiency in the digital realm and growing highly profitable digital products and services.

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