Vodafone Idea Limited

Moved 691 LUT (Low Utilization) sites (roughly 7%) towards profitable bucket increasing average revenue of the circle by approx. Rs 3.5 cr in first 3 months, by conceptualizing and implementing EFPF (Every Factory Profitable Factory) campaign through field sales team.
Working on ECRC (Every Customer Recharging Customer) campaign to have a possible action plan for favorable, neutral, unfavorable scenario basis Predictive Modeling of the upcoming week basis input parameters of Tertiary, Recharge Count, and other variables.
Monitored and administered MoU usage indicators (unique users/Roamers).
Proactive Base health monitoring keeping churn under control.
Engaging and communicating with RES through pre expiry to G2 & beyond windows ensuring RES growth.
Analyzed marketing data to identify trends and develop insights to adapt to any changing market scenario.
Collaborated closely with marketing and sales teams to improve content marketing and cross-promotional initiatives.
Managed and maintained relationships with clients, vendors, and other stakeholders.

AGM Prepaid Marketing

Hero MotoCorp Ltd

Closed FY21 with a YoY growth of 18% by optimizing channel processes and engaging with a network of 890 retailers and 1120 technicians.
Commissioned six Hero Genuine Parts Distributors (HGPD's) in FY22 against a target of 4 in the territory.
Building personalized multi-channel Retention Strategy for Lead Generation & Strategic Marketing.
Optimized the on boarding process, leading to a 25% increase in user retention and a 20% decrease in churn rate.
Analyzing Loyalty Program (Asli Hero & Retailer Management System) metrics for process optimization.
End to end CRM & Customer Life Cycle Management for activation & repeat business at all touch points of journey.
Automation & CLM Implementation - Defining and strategizing customized Consumer Life Cycle Journeys.
Strategic Thinking to enter white space markets by solving end customer problems.

Growth Marketing Manager | Marketing Manager

Reliance Industries Limited

Commissioned a total of eight Retail Outlets along the Nagpur-Chhattisgarh stretch of NH 53 & Nagpur-Telangana stretch of NH 44, by rigorous surveys and effective channel partner on boarding along with close coordination with Project team to ensure no open loops, leading to 6% growth in MS & 21% growth in HSD in the territory post 6 months of commissioning the outlets.
Liaisoning with government officials (NHAI/PWD)/statutory requirements to get pre-requisite permissions/NOC's.
Study road dynamics/market scenario continuously to mitigate business threats & identify upcoming business opportunities.
Updated and maintained the company’s internal network infrastructure, resulting in improved network performance and reliability.

Business Development Manager | Network Development Manager

Turned a territory of 26 KL HSD/day in Dec'15 to 112 KL HSD/day by exit of Mar'17 overshooting target by 29% by onboarding new channel partners and engaging existing dealers to target major big fleet owners.
Collaborated with channel partners and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
Drove CRM & Loyalty Program (Transconnect) for Lead Generation of Fleet owners pushing HSD retails through customer retention schemes.
Negotiated contracts and closed deals with major fleet clients, resulting in an additional 86 KL HSD/day in volumes.

Area Sales Manager | Channel Management

Strategic Marketing Maven | Elevating Business Growth Through Data-Driven Brilliance 🚀

🔍 As a Marketing professional, I navigate the landscape of data-driven strategies, customer lifecycle management, and product marketing to deliver tangible results that reflect in revenue and other top line metrics.

💼 I excel in maximizing ROI and fine-tuning customer engagement, using my expertise in CRM, retention, and loyalty management to foster enduring customer connections.

🌐 On the lookout for dynamic opportunities in marketing! I'm enthusiastic about bringing my skills to impactful projects that drive success. I value collaboration, contribution, and learning, and I am always eager to connect and exchange ideas with other professionals in the field.

Let's connect and explore the possibilities of achieving remarkable results together.

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