Andrea Featherston PMM, MA's Linkedin Analytics

With over 15 years of experience as a product marketing leader, I have dedicated my career to driving impactful product commercialization strategies, go-to-market plans, and marketing campaigns that propel brands to new heights of success. My expertise lies in crafting innovative, data-driven marketing strategies that fuel new product launches, drive market expansion, and deliver multimillion-dollar growth across diverse industries. Throughout my career, I have demonstrated a track record of success in launching and scaling new product lines across both B2B and B2C channels in highly competitive markets, including SaaS. I excel in driving vision, strategy, and execution for product innovation, development, and commercialization efforts, leveraging market insights to inform go-to-market plans and product positioning. I am passionate about driving strategic projects to transform marketing strategy and tactics, streamline the end-to-end customer life cycle, and develop high-performing marketing teams. My extensive experience in generating actionable marketing analytics and insights has enabled me to make data-driven decisions that optimize marketing performance and drive business growth. Career Highlights: • Led successful launches for 9 businesses and their products in 4 years at Featherston Strategies, resulting in total revenues of $7M+ while helping 2 SaaS companies in the fitness space secure venture capital funding. • Pioneered the development of the home filtration market and commercial applications at My Patriot Supply, overseeing the launch of 6 new filtration products within 15 months. • Developed campaigns at My Patriot Supply to enter mainstream markets, growing the product line’s gross profit from less than $2M to $8M+ during tenure. • Spearheaded a team of 8 product developers to expand My Patriot Supply’s product line while overseeing the PMM budget and establishing partnerships with international vendors from India, China, and the UK. • Executed global campaigns and hosted product training seminars at Percussionaire, resulting in a 400%+ boost in attendance while achieving 11%+ revenue growth in the US and 17%+ in EU markets. • Initiated, expanded, and rebranded high-end equestrian e-commerce brands across the US and EU markets at Roanoke Creative Marketing, resulting in annual revenue and client growth of up to 16% YoY.