MarketingMentors is made up of a team of experienced marketeers that will guide you and help you strategise and excute the best marketing plan for your company. We run programmes that train you in all the aspects of marketing.

You can make an extra $2000/month using AI.

Here are 20 AI side hustles you should know. 


➣ I created a Doc with step-by-step guides for all the 20 side hustles.

📌 To get it for FREE:

1. Follow me
2. Like this post
3. Comment "AI Hustles"

And I will send you the PDF download link right away. ✨
__

If you already have a business and you're willing to grow it with the power of AI, DM me "AI action", and let's see if I can help you.

Follow me Mohamed Sakr for more AI money-making guides.

#ai #aijobs #sidehustle #cheatsheet #aiforbusiness #artificialintelligence

Roisin Bennett

With more than 20 years of experience in marketing and communications, I've been instrumental in helping brands build meaningful relationships with stakeholders and scale their reach through digital channels. 

My passion lies in aiding businesses in unraveling the complexities of marketing strategy, using a practical, results-oriented approach.

In my journey, I've developed the Growth Marketing Acceleration process, a four-stage plan designed to catapult businesses to their next phase of growth. This process, focusing on Strategy, Systems, Scaling, and Support, is built on the philosophy that solid foundations are key to sustainable success. It’s not just about rapid expansion but about fostering long-lasting relationships with customers that stand the test of time.

Throughout my career, I've had the privilege to lead diverse teams and work across various sectors - from Tourism & Aviation to eLearning and SaaS. Each experience has enriched my understanding of different market dynamics and has allowed me to adapt my strategies to meet unique needs.

In the evolving world of marketing, digitalisation and AI have emerged as game-changers. They've fascinated me with their potential to transform customer experiences and make marketing strategies more effective and personalised. As an industry professional, I am driven to explore, learn, and leverage these technologies to unlock new opportunities for businesses.

As a recognised Business All Star Thought Leader in Marketing Strategy, I believe in empowering others with my knowledge and insights. I've enjoyed mentoring tech startups, sharing my expertise in project management, stakeholder collaboration, and the power of AI and digitalisation.

I invite you to connect if you're interested in discussing marketing strategies, the impact of digitalisation and AI on business, or the future of marketing. I'm always open to sharing ideas, insights, and fostering meaningful conversations.

Hey Irish Startups in the US I need your help! 

I have an event coming up to showcase Irish tech startup founders or Irish tech startup founded companies. 

Are you based in NY or traveling here soon? Then DM me please! 

Please Share!

The Ultimate Guide To AI Events

(Do This To Attract Qualified High Ticket Clients)

This is for you if you: 

- want to accelerate cold to sold
- want to attract qualified leads that pay
- don't want to spend all day on sales calls

If that's you, keep reading.

If you sell to businesses with 1-2 decision makers:

Host low-ticket bootcamps

First: Pick 1 topic

❌  Bad example:
Marketing Bootcamp - come learn everything
about marketing from ads to SEO to blogs, etc.
Everything under the sun. come learn.
for $0

✅  Good Example:
LinkedIn Content Bootcamp -
Create your 30-day LinkedIn content
strategy in 5 days or less
for $47

Then, use AI to create:
- Your offer
- Your funnels
- Your content strategy
- Your bootcamp content
- Your pre-launch email marketing sequence
- Your email/sms automated reminder sequence

+ Install AI voice agents to

- call your bootcampers
- increase show up rates
- start discovery and lead qualification
- set appts on your calendar

The whole point is for people
to pay the low ticket bootcamp
which will increase conversions
into your high ticket offer

If you are selling to businesses 
with 2+ decision makers

Host Round Tables

Pick an industry topic

The whole point is to position yourself

as their trusted advisor.

So whatever you do

Do NOT use this as a pitch fest

- Create your list of decision makers
- Invite them to join your private industry round table
- Get confirmations for attendance
- Facilitate insightful and strategic discussions
- Get them to reflect about their business

Use AI to create:
- Your email/sms automated reminder sequence
- Your funnel 
- Your Sales Navigator strategy
- Your insightful questions

+ use AI agents to call them

before the round table:
- to remind them about the event

after the round table:
- to gain feedback
- recap of what was covered
- try to schedule in a discovery call

Now that you know how it's done.

You have 2 choices:

1) try to do it on your own -

you will fumble and delay your own success

(it took me 3+ years to master these strategies)

2) Join our AI Sales Bootcamp

to help you skip the learning curve

and accelerate your results

The AI Sales Bootcamp starts on Monday April 8 - 12

It's $47

To put it into perspective:

- I invested over $30k+ to master sales

- plus the last 5 years of my life mastering relationship-based selling

Go here to learn more and sign up:

https://lnkd.in/eJd6-SDr

Starts on Monday.

♻ sharing is caring, and the best way to support me is by sharing this post

The Ultimate Guide to AI Virtual Events - Isabella Bedoya

‘The Cavalry is not Coming to help, we ARE the Cavalry’

As a female tech founder, the journey to success is often steeper and more complex than that of our male counterparts.

Dr. Patricia Scanlon Ireland's AI Ambassador, addressed this reality at the
TechFounder bootcamp this week emphasising that while founding a company is inherently challenging, being a female founder adds an extra layer of difficulty. 

This isn't just hearsay; it's a fact supported by data and the lived experiences of countless women in the tech industry.

Challenges Female Tech Founders Face

1. Access to Capital: Women are significantly underrepresented in the venture capital world, making it harder to secure funding for their businesses

2. Networks and Mentorship: Male founders often have more extensive
networks of investors and mentors, which can be crucial for raising money
and closing deals. Women are frequently excluded from these networks

3. The Motherhood Penalty: Women with children face biases that can extend to venture capital, where investors may view mothers as less committed to their businesses.

4. Gender Bias: Female founders often confront gender bias, with investors and clients sometimes doubting their abilities based on gender4.

Statistics on Female Tech Founders and AI

 Female-founded companies accounted for only 3% of AI startup VC funding over the past decade

 Only 15% of tech startup founders are female, and there are significant
geographical disparities in these numbers Advantages of AI for Female Tech Founders

Despite these challenges, AI presents a unique opportunity for female founders to level the playing field:

1. Efficiency and Scale: AI tools can streamline operations, allowing founders
to do more with less and scale their businesses effectively.

2. Data-Driven Decisions: AI can provide insights and analytics that inform
better decision-making, helping to counteract biases that might otherwise
affect investment decisions.

3. Networking and Development: AI can facilitate connections and networking opportunities, potentially bridging the gap in mentorship and support.

4. Innovative Problem-Solving: AI's capacity for innovation can help female
founders develop unique solutions to industry challenges, showcasing their
value and attracting investment.


Dr. Patricia Scanlon's words serve as a rallying cry: 'The cavalry is not coming to help; we the founders of today, the founders in the room, ARE the cavalry.' 

It's up to us to navigate and reform the system. AI is not just a technological advancement; 

I think it could be a real opportunity for female founders to set things straight.

As we continue to push boundaries and break barriers, let's embrace AI as a
strategic ally in our entrepreneurial journey.

Together, we can redefine the landscape of tech entrepreneurship and pave the way for a more equitable future.

#FemaleFounders #TechEntrepreneurship #AI #AIMarketing

CEO @MarketingMentors 🔥Helping Business Scale Smarter with AI-Powered Marketing, Fractional CMO, Growth Strategist

Top 6 Free AI Newsletters

Transform marketing with AI - Your secret weapon is here!

There has been quite the explosion of AI newsletters over the last while 

and difficult to know which to subscribe to if you are new to AI.

I've been following quite a few....

Here are six that I recommend

that are perfect for startups and entrepreneurs 

who are new to the AI game. 

They're straightforward, free, and packed with insights that won't make your head spin.

They will help keep you in the loop on all things AI 

without the tech jargon and help you understand how AI can be a game-changer in your marketing strategies, 

from personalising customer experiences to predicting trends that can put you ahead of the competition.

1: Everyday AI by Jordan Wilson
https://lnkd.in/eMqFcziA

2: AI for Non-Techies by Heather Murray
https://lnkd.in/ektRHCYE

3: MartechAI by Charlie Hills
https://lnkd.in/e8FgRG_K

4: AISomething
https://lnkd.in/e349gbaS

5: TLDR
https://tldr.tech/

6: The Rundown AI
https://www.therundown.ai/


So, ready to level up your A.I game? Let's dive in. 🚀

P.S. Got a favourite A.I. marketing newsletter? 
Share your top pick below 👇

"Why Perplexity is Your Search Superpower"

There's one tool that's transformed the way I work every day 
and that is Perplexity AI.

For anyone navigating the vast ocean of digital information, especially if your business relies on the latest data, Perplexity AI is indispensable.

Perplexity AI, like ChatGPT and other large language models, is at the forefront, reshaping the search and SEO landscape.

Here's a quick rundown on why Perplexity AI is a game-changer and why it should be in your digital toolkit:

➡ It Understands You: Unlike anything else out there, Perplexity AI gets the context behind your queries, delivering spot-on results. It converses with you, understands follow-up questions, and tailors responses specifically to your needs, cited with the sources.

➡ Source Transparency: Perplexity AI values transparency, providing citations and pulling data from a wide array of reputable sources.

➡ Perplexity CoPilot: What sets Perplexity apart is it's ability to integrate with other tools allowing you to dive deeper into your search.

➡ No Ads, Just Answers: Your search results are clean, focused, and uninterrupted by ads.

P.S. Integrating A.I. into your digital strategy is not a luxury anymore- it's a necessity in this era of information overload.

#PerplexityAI #AIMarketing #SEO #CEO #Founder

Perplexity AI

I am delighted to share my most recent blog post in conjunction with the amazing Sims IVF on Your Fertility Journey : A Balanced Approach to Exercise & Diet.

#fertility #nutrition #exercise #healthandwellbeing

sims.ie • 3 min read

Your Fertility Journey: A Balanced Approach to Exercise & Diet

siliconrepublic.com • 2 min read

NDRC wants entrepreneurs to join its one-day bootcamp in Cork

➡️ Finding the Right Mentor: A Game-Changer for Your Tech Startup 🚀

In the fast-paced world of tech startups, every decision can pivot your future, having a seasoned mentor by your side can be a total game-changer. 🎯

On the flip side, guidance from someone who isn't quite aligned with your industry's challenges can do more harm than good. 

It's crucial to connect with mentors who have real, in-the-trenches experience in your specific area.

👥 Identifying the Right Mentor

Start by looking for mentors who have walked the path you're embarking on. They might be in your existing network or on platforms designed to connect you with industry leaders, like LinkedIn.

🔍 Utilise LinkedIn

LinkedIn is a fantastic resource for connecting with potential mentors. Follow the professionals who inspire you, engage with their content and drop them a messages, expressing your interest in learning from them.

💡Growth Mentor

GrowthMentor, the best platform out there IMO, offers access to over 700 vetted mentors across various tech sectors. With its subscription model, high-quality advice becomes more accessible than ever!

🎯 Be Choosy and Stay Focused

Choosing the right mentor is critical.

You're not just looking for advice; you need someone who will challenge you and broaden your perspective.

Attend networking events, participate in panels, and take part in virtual mentoring sessions.

Be clear about your goals and what you expect from the mentorship. Since mentoring styles vary greatly, it's important to find someone whose approach resonates with your personal and business values.

💼 Invest in the Relationship

Remember, a successful mentoring relationship is a two-way street. It requires commitment and effort from both you and your mentor. 

Build a strong rapport, invest time, and be ready to act on the insights you receive.

The right mentor can significantly boost your startup's potential for success. Be diligent in your search, clear about your objectives, and choose your mentor wisely. 

This approach will not only save you time and money but also spare you a lot of startup-related headaches.

🔔Stay tuned for tomorrow's post where I'll show you how GrowthMentor works and why it's an invaluable tool for any startup aiming to scale efficiently.

Some amazing mentor's are

Jessica Volbrecht 
Foti Panagiotakopoulos 
Micah McGuire 

#StartupMentoring #GrowthMentor #MarketingMentors #Startups


Right Mentor

Website Versus Landing Page

If I Were Starting My Business Now, 

I Wouldn't Start with a Website—I'd Create a Landing Page

When I started my first business, I made the common mistake of investing a lot of time and money into a full-blown website before I really understood what my customers needed. It was a costly and time-consuming process, and looking back, I would have taken a different approach.

▶ Why a Landing Page Instead of a Full Website?

A landing page is essentially a single webpage that focuses on one specific action you want your visitors to take. 

Here's why I believe it's a better starting point:

🔸 Simplicity and Focus: A landing page concentrates on a single offer, providing clear messaging to the audience.

🔸 Cost-Effective: Less expensive and less complex than a full website, saving initial budget for other business areas.

🔸 Quick Launch: Enables faster setup and immediate feedback collection, facilitating rapid business idea testing.

🔸 Conversion Optimisation: Directs visitors towards a specific action, resulting in generally higher conversion rates than a multi-page website.

▶ How AI Tools Can Help Build Your Landing Page

Utilising AI tools can make the process of creating a landing page even smoother and more effective. Here are three tools I'd recommend:

1. Landingi: This tool is great for startups because it's designed to be user-friendly while incorporating powerful AI elements. You can create landing pages that are not only visually appealing but also optimised for search engines and conversions.

2. Plai : Plai is particularly useful if you're handling marketing yourself. It helps create engaging landing pages and can assist with generating ad content—all through AI, making sure you're set up to attract and convert from the start.

3. Framer: For those who need to get something up quickly, Framer is fantastic. It uses AI to help build your site in seconds. It's especially good for basic projects or when you just need something straightforward without any fuss.

Starting with a landing page is a smart strategy for any new business. It allows you to test your ideas, connect with your audience, and refine your approach without the overhead of a full website. 

I wish I had taken this path when I was first starting out—it would have saved me time, money, and a few headaches. 

P.S.S. For anyone at the beginning of their entrepreneurial journey, consider starting simple with a landing page. It’s a decision you won’t regret.

#AIMarketing #AI #Startup #Marketing #entrepreneurs #CEO
 #Founders


Home pages vs Landing page

Still wrestling with the Company Page vs Personal Profile conundrum? 

I often hear from businesses wrestling with this dilemma:

 Company Page or Personal Profile? 

All the engagement and relationship building happens on the personal profiles, yet building a brand requires a Company Page.
 
Embracing a dual-strategy approach allows for personal growth and company visibility alike. 

Let me share how you can make both work in harmony for mutual benefit. 

💠1. Encourage Employee Advocacy: Foster a culture where employees willingly engage with company content. Show them this can enhance their personal brand too.

💠 2. Deliver Quality Content: To motivate sharing, your content must be insightful and relevant.

💠3. Provide Training: Clearly outline how employees can balance both professional and personal content. 

💠4. Reward Engagement: Recognising employees who actively promote company content can boost participation. 

💠5. Respect Privacy: Employees should have autonomy over their engagement levels. Encourage, don't mandate.
 
💠6. Lead by Example: When leaders are active on LinkedIn, it encourages employees to follow suit. 

💠7. Utilise LinkedIn Features: Features like LinkedIn Live, Events, and Polls can boost company page engagement. 

In the end, a balanced LinkedIn strategy benefits both the company and its employees. It's all about thoughtfully navigating the challenges and amplifying your LinkedIn presence.

🔄 Repost to help others
⏩Follow Roisin Bennett for more helpful content

P.S. Remember, LinkedIn's not just a platform, it's an opportunity to showcase your brand's personality.

LinkedIn profile vs Company Page

➡️ Finding the Right Mentor: A Game-Changer for Your Tech Startup 🚀

In the fast-paced world of tech startups, every decision can pivot your future, having a seasoned mentor by your side can be a total game-changer. 🎯

On the flip side, guidance from someone who isn't quite aligned with your industry's challenges can do more harm than good. 

It's crucial to connect with mentors who have real, in-the-trenches experience in your specific area.

👥 Identifying the Right Mentor

Start by looking for mentors who have walked the path you're embarking on. They might be in your existing network or on platforms designed to connect you with industry leaders, like LinkedIn.

🔍 Utilise LinkedIn

LinkedIn is a fantastic resource for connecting with potential mentors. Follow the professionals who inspire you, engage with their content and drop them a messages, expressing your interest in learning from them.

💡Growth Mentor

GrowthMentor, the best platform out there IMO, offers access to over 700 vetted mentors across various tech sectors. With its subscription model, high-quality advice becomes more accessible than ever!

🎯 Be Choosy and Stay Focused

Choosing the right mentor is critical.

You're not just looking for advice; you need someone who will challenge you and broaden your perspective.

Attend networking events, participate in panels, and take part in virtual mentoring sessions.

Be clear about your goals and what you expect from the mentorship. Since mentoring styles vary greatly, it's important to find someone whose approach resonates with your personal and business values.

💼 Invest in the Relationship

Remember, a successful mentoring relationship is a two-way street. It requires commitment and effort from both you and your mentor. 

Build a strong rapport, invest time, and be ready to act on the insights you receive.

The right mentor can significantly boost your startup's potential for success. Be diligent in your search, clear about your objectives, and choose your mentor wisely. 

This approach will not only save you time and money but also spare you a lot of startup-related headaches.

🔔Stay tuned for tomorrow's post where I'll show you how GrowthMentor works and why it's an invaluable tool for any startup aiming to scale efficiently.

Jessica Volbrecht 
Foti Panagiotakopoulos 
Micah McGuire 
 
 #StartupMentoring #GrowthMentor #MarketingMentors #Startups

Growth Mentor 

Sam Altman predicts

AI will handle 95% of marketing tasks in the coming years.

You might think this signals the end for us marketers, 

but it's quite the opposite.

In fact, AI is breathing new life into marketing, steering us towards a future where creative marketing thrives and genuine differentiation becomes possible.

Why am I excited about this? 

Because marketing had become overly focused on analytics, it was all about the numbers, and frankly, it wasn’t very enjoyable.

Enter AI, and suddenly, we're back to loving what we do.

Just this week, Kieran Flanagan, CMO of Zapier, shared some fascinating insights on the Unsolicited Feedback podcast with Brian Balfour & Fareed Mosavat. 

It’s a must-listen for anyone interested in where marketing is heading, especially with AI shaking things up.

Kieran didn't hold back, dropping a HubSpot-related truth bomb within the first 30 seconds!

 Here are some big takeaways:

1: Personalisation at Scale: Forget defaulting to email. Imagine ebooks and templates, even landing pages, all tailored for the individual, not just a persona. 

This means media crafted per consumer preferences — a significant leap forward.

2: Customer Journey Collapse: Today, our customer journey maps are just a reflection of our organisational structure — disjointed and messy. 

AI is set to change that by enabling marketing teams to take more ownership of the customer journey, seamlessly integrating sales outreach and customer support.

3: Multi-Modal Content: We’ve been stuck on text because it's cheap and easy. 

AI changes the game, making it easier to translate creative ideas into engaging audio and video content. 

Our media strategies will need to evolve to be truly multi-modal.

4: Creator-Led Strategies: There's a shift from brand-centric to creator-centric strategies in marketing. 

This is especially true in B2B sectors, where individual creators are starting to play significant roles in the marketing mix.

🔸 Marketers, it's time to rekindle our passion for the craft! 

AI isn’t here to replace us but to automate the tedious, data-heavy tasks, freeing us to innovate and differentiate. 

🔸 It’s exciting times ahead for us, so let’s make the most of this era.

Happy Friday, everyone!

#AIMarketing #MarketingRevival #MarketingMentors #startup #marketing 

I've been using AI productivity tools for the past year and they've completely transformed the way I work. No longer do I spend hours on tedious tasks that aren't my forte - AI handles them for me in minutes. Not only that, but I really believe the quality of what I can produce is 10x too.

Our offer at the AI Institute is 'AI Courses for Everyone' and this is especially true in the area of productivity tools. 

Whether you're the Managing Director or the newest Intern, you need to know how to leverage these powerful AI tools, because the chances are - your peers or competitors are already!

We are running a free webinar on Tues, 30 April at 5pm GMT that is designed for anyone looking to boost their productivity and efficiency with AI.

In the webinar, I'll be covering:

🔴  The top AI productivity tools you should be using, from automated scheduling and note-taking to document summarisation and data analysis
🔴 Real-world examples of how to apply them in your daily work to save time and boost output
🔴 Tips for integrating AI into your workflow without disruption

Join me to discover how AI can take your productivity to the next level. 
This webinar will open your eyes to a whole new way of working.

♻ Please share this with your network
💬 Tag anyone who could benefit from learning about AI productivity tools
🔗 Register on our website - click the link

Entrepreneurs, often overlook a lead magnet's power. 👀

 Here's what not to do: 

❌ Delaying access to your lead magnet. 
❌ Offering complex content. 
❌ Missing out on addressing immediate problems. 

✅ Instead, here's what works: 

✔️ Instant access 👉 Catering to the modern consumer's 'I want it now' needs. 
✔️ Simple content types such as checklists or templates. 
✔️ Addressing real, immediate problems. 

Remember, immediate access fires up engagement. 

Simplicity and relevance retain attention. 

Solving real problems creates trust. 

Harness the power of AI 🧠🖥️ to make creating lead magnets a breeze. 

💡 You can: 

➡️ Use AI to generate engaging titles. 
➡️ Create variants of your lead magnets for A/B testing. 
➡️ Draft punchy content with AI for your lead magnets. 

🔑 Takeaways: AI creates targeted content quickly, personalisation boosts lead magnet effectiveness, A/B testing optimises conversions. 

P.S. Check out this super workshop ‘How to create a lead magnet’ with Luke Matthews. , link in the comments.

#AI #aiMarketing #ceo #founders #startups #Entrepreneurs

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗘𝗨 𝗔𝗜 𝗔𝗰𝘁 𝗠𝗲𝗮𝗻 𝗳𝗼𝗿 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗮𝗻𝗱 𝗦𝗠𝗘𝘀 

Entrepreneurs and SMEs, the EU AI Act is here, 
marking a significant shift in how we approach AI in business.

It's designed to ensure AI is used ethically and safely, with a keen eye on innovation. 

Here's a quick rundown of what you need to know:
 
🔸 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗶𝘀 𝗖𝗿𝘂𝗰𝗶𝗮𝗹: Whether you're in the EU or serve its market, aligning with the Act is non-negotiable. It sets the bar high for AI systems, ensuring they're safe, transparent, and respect fundamental rights.

🔸 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝘁𝗵𝗶𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: The Act isn't just about regulation; it's about fostering innovation. With regulatory sandboxes and real-world testing environments, there's ample opportunity for SMEs to innovate responsibly.

🔸 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁: The Act's reach is worldwide. Businesses outside the EU, but dealing with it, must comply, making it crucial for global players to take note.

🔸 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗦𝗠𝗘𝘀: Recognising the unique challenges SMEs face, the Act provides exemptions, leniencies, and supports to ease the compliance journey. This includes access to regulatory sandboxes, financial aids, and guidance from national authorities.

🔸 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗮𝗻𝗱 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Staying informed is key. For detailed insights on compliance, support mechanisms, and more, check out the European Commission's Digital Single Market, the European AI Alliance, and your local National Digital Innovation Hubs.

The EU AI Act isn't just a regulatory hurdle; 

it's an opportunity to lead in the ethical use of AI. 

Let's embrace this change, leveraging the support & resources available to innovate responsibly and sustainably. 

🔁 Repost to help others
➡ Follow Roisin Bennett for more helpful content

P.S. Find the article link in the comment section below 👇 

#EUAIACT #EthicalAI #AIforSMEs #AIMarketing #ai

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