Balkar Singh Rao 🤔's Linkedin Analytics

I am working as a Marketing Manager at HERE Technologies since 2023. Most of my projects are about solving marketing automation problems. Some of them are about campaign designs, and messaging. For example: ▪ Investigating sales queries about why certain records were assigned (or not) by Marketo ▪ Researching feasibility of technical dreams of team ▪ Providing technical assistance - e.g. integration projects which involve Marketo ▪ Maintaining the quality (and limits) of Marketo database ▪ Impact assessment/QA in various projects ▪ Marketing ideas for nurture designs & messaging I have been solving marketing automation problems using Adobe Marketo Engage since 2013. My commitment to stick with Marketo gave me a diverse experience of working with 100+ Marketo customers at Grazitti Interactive (2013-2023) I learnt about customer problems, service delivery processes, team management, sales support and more aspects of work - aimed to deliver high quality work and sustain customer satisfaction. I am now transitioning into a role of marketing while maintaining my forte in automation. My strength is awareness of technical feasibilities. This combination brings unique value to organization - I don't always need to check feasibility for marketing ideas. My experience helps us make decisions faster. During my early years, I learnt a lot from Marketo Community. And I am grateful to be a part of Adobe Championship Program. I was recognized as an Adobe Marketo Engage Champion for 2023-2024, and 2024-2025. I am a 6x certified Adobe Marketo Engage Business Practitioner Expert. I share my learnings from Marketo at: ▪ LinkedIn (Carousels and Posts) ▪ YouTube (Solo talks about concepts) ▪ Marketo Nation Community (Champion Blogs) ▪ Marketo User Groups (Deep Dives) Besides, I also co-lead the Chandigarh Tricity Chapter for the Marketo User Groups where we host virtual discussions about various Marketo topics. Past recordings of the topics can be found on the Adobe's official YouTube channel for Marketo user groups. PS - I am also an early adopter of ChatGPT - a new subject to study and it's a lot of work.