Marketing Spark 

I help B2B and SaaS companies become the obvious choice.

As a fractional CMO, I create clear strategic positioning, messaging, and content-driven growth while overseeing marketing and sales with internal teams or external suppliers.

The result: more engaged prospects and loyal customers.

Clients come to me when:
- They're looking to pivot or transform their business.
- They don't have enough leads or sales.
- Their brand or product isn't unique.
- Their content marketing isn't resonating (or, even worse, isn't happening.)
- Their website doesn't drive conversions.

After working together, clients gain newfound confidence in their marketing and sales enablement.

Founder

Horizn

Horizn helps financial services and technology companies accelerate digital adoption and improve the customer experience.

VP, Marketing

Daisy Intelligence Corporation

I headed marketing at Daisy Intelligence, a B2B SaaS company that provides A.I.-powered technology to retailers and insurance companies.

VP of Marketing

Sysomos Inc.

I created and ran Sysomos' marketing and communications activities. This included a popular corporate blog, press releases, video creation, social media and the development of industry reports.

Director Of Communications

Media Profile

I was responsible for strategic planning to position Media Profile, one of Canada's leading PR agencies, as a strong social media partner.

Strategic Partner, Social Media

PlanetEye Inc.

PlanetEye is developing an online travel guide featuring photographs, mapping technology and extensive travel content.

Director of Community

b5media Inc.

I managed a group of more than 200 bloggers located around the world, and expanded the network of blogs.

VP, Content

The Financial Post

I reported on the telecom, Internet and VC sectors, writing news stories and features

Senior Technology Reporter

Globe & Mail

Technology Reporter

Bloomberg LP

Reporter

Fractional CMO/Strategic Advisor | Fast-Track Your B2B or SaaS Marketing in Just 90 Days | Brand Positioning Expert | Podcaster | TechStars Mentor

I help B2B and SaaS companies do marketing that makes sales happen faster and easier.

As a fractional CMO and strategic advisor, I bring big-picture thinking and hands-on execution to the table. 

My expertise lies in:
- Developing clear brand positioning in crowded markets
- Developing strategic roadmaps that pave the way to success
- Empowering sales teams to nurture and win high-value prospects
- Creating content that attracts, engages, and converts
- Revitalizing homepages to boost user experience and drive conversions

My approach? Customized strategies that align with your goals and resources, delivering results without breaking the bank.

Ready to accelerate your growth and outpace the competition? 

Let's talk - https://tidycal.com/markevans/30-minute-discovery-call

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