Railtown Media Inc.

As a leading digital marketing agency, Railtown Media partners with B2B, healthcare, retail, and financial services clients to build powerful digital touchpoints that connect them with their customers across the entire customer journey. With more than a decade of experience, we have the knowledge and expertise to reach, engage, and convert high-value customers who will benefit most from our clients' products and services.

Our team of experts uses a data-driven approach to develop and execute tailored marketing strategies that drive real results. Whether our clients are looking to increase brand awareness, generate leads, or boost sales, we have the skills and experience to help them achieve their goals.

We are committed to building long-term partnerships with our clients based on open communication, trust, and a shared commitment to success. If you are ready to take your digital marketing to the next level, we invite you to contact us and learn more about how we can help you connect with your customers and grow your business.

Founder / CEO / Performance Marketer

Appara 

At Appara, we help law firms transform their businesses through the power of digital technology. With our suite of legal tech solutions, we have enabled hundred of law firms to digitize their corporate records, get more out of their data, and increase profits.

At Railtown Media, we are proud to partner with Appara and leverage our expertise in digital marketing to help them achieve even greater success. From strategy and creative ideation to full-funnel advertising campaigns and reporting, our work with Appara is helping to modernize legal practice management and #legaltech.

Head of Marketing

Atrasim

We empower organizations to manage and extend the life of their complex industrial assets through the use of advanced corrosion software. Our comprehensive solution is designed to support your organization throughout the entire asset management process, from early planning stages to ad hoc evaluation.

With Atrasim, you can manage your projects, plan resources, and make informed decisions that will increase the life of your assets and mitigate failures. Our software is easy to use, intuitive, and designed to help your team work more efficiently and effectively.

Co-Founder / CRO

SaladBar Group

At Railtown Media, we are thrilled to be joining forces with the talented team at SaladBar Group to bring our clients even more innovative marketing solutions. We share a commitment for delivering results-driven marketing assets and campaigns that help our clients achieve their goals and drive success.

By partnering with SaladBar Group, we are able to offer our clients even more expertise, experience, and creative thinking to support their marketing efforts. Whether you are looking to increase brand awareness, generate leads, or boost sales, our combined team has the skills and know-how to help you succeed.

Founding Member

Orkabox Systems Co.

We believe that life is meant to be lived outdoors, exploring new places and making memories with the people we love. That's why we design and manufacture rooftop cargo carriers that enable you to take all of your gear with you on your adventures, so you can spend more time enjoying the great outdoors and less time worrying about logistics.

Our cargo carriers are built to last, using high-quality materials and innovative design to provide maximum durability and ease of use. Whether you're heading out for a weekend camping trip, a cross-country road trip, or a day at the beach, our rooftop cargo carriers are the perfect solution for taking all of your gear with you.

Co-Founder

Tamwood Careers

At the Global Startup School, I was dedicated to teaching the next generation of business leaders the skills they needed to succeed in the fast-paced world of marketing. Our comprehensive curriculum covered a wide range of topics, including marketing for startups, digital marketing fundamentals, marketing channels, strategic web design, and marketing technology and automation.

In my Marketing for Startups course, students learned how to create effective marketing strategies that drove growth and success for their startup businesses. Topics I covered in this course included audience segmentation and demographics, search engine optimization (SEO), pay-per-click (PPC) marketing, and more.

In my Digital Marketing Fundamentals course, I covered the essential skills and knowledge that all business leaders needed to succeed in the digital world. Students learned about the various marketing channels, including social media, content marketing, and paid advertising, and how to use these channels to reach and engage with their target audience.

In my Marketing Channels course, students learned how to create and manage effective campaigns on popular platforms like Facebook, Instagram, and LinkedIn. They also learned about the importance of analytics and how to track and measure the performance of their campaigns.

In my Strategic Web Design course, I covered the key principles of effective website design, including how to incorporate graphics, video, and other elements to create a user-friendly, engaging experience. Students also learned how to add analytics to their website and how to use customer relationship management (CRM) tools to build relationships with their customers.

Finally, in my Marketing Technology and Automation course, I covered the latest technology and tools that made marketing automation possible. Students learned how to design and implement online community-building strategies and how to use technology to automate and optimize their marketing efforts.

Digital Marketing Instructor

Procurify

As the Demand Generation Manager at Procurify, I was responsible for developing and executing strategic demand generation campaigns that supported our key objectives, including building a community of finance evangelists, empowering individuals within organizations to spend and contribute value through their spending, and making Spend Culture a "household term."

I worked closely with the sales, marketing, and product teams to identify and target key audiences, craft compelling messaging and offers, and develop integrated campaigns across multiple channels. I was responsible for building and managing a pipeline of leads and ensuring that they were nurtured and qualified in a timely manner.

Some of my key responsibilities included:

↳Developing and implementing a comprehensive demand generation strategy that aligned with Procurify's business goals and objectives.

↳Identifying and targeting key audiences and segments, and developing compelling messaging and offers that drove engagement and conversion.

↳Collaborating with the sales, marketing, and product teams to create integrated campaigns across multiple channels, including email, social media, paid advertising, and content marketing.

↳Building and managing a pipeline of leads, ensuring that they were nurtured and qualified in a timely manner.

↳Monitoring and analyzing campaign performance and providing regular reports to leadership on key metrics and trends.

↳Continuously testing and optimizing campaigns to improve performance and drive results.

Demand Generation Manager

Nurse Next Door

Nurse Next Door Home Care Services is one of North America’s fastest growing home care providers and is dedicated to delivering flexible, affordable and quality care options to seniors. Offering a full spectrum of home care services ranging from weekly companionship to around-the-clock care from a registered nurse. 

Nurse Next Door gives families peace of mind and helps seniors celebrate aging. Founded in 2001, Nurse Next Door has over 150 franchise locations across North America and is focused on becoming a globally admired brand.

I worked with Franchise Partners to accelerate the growth of their businesses and impact more seniors with paid online media. 

#MakingLivesBetter

Search Marketer

Slingshot Vancouver

Executed, optimized and measured digital marketing activities for national and provincial clients. 
↳Achieved 45% increase in website sessions to a government client’s website

Developed digital strategies to build communities, increase brand loyalty and create conversations. 
↳Launched a quiz for financial services client that generated 19K completions and 100+ social media shares

Managed clients’ campaign objectives, developed strategies to optimize results and improve ROI. 
↳Managed a remarketing campaign for client that resulted in 32% more time spent on the campaign website

Digital Marketing & Social Media Strategist

AirMyPad

Founded AirMyPad to provide short term property rental services in Metro Vancouver.
↳Established double digit clients in year one

Developed a pricing model and financial forecasts to detail AirMyPad’s service offering and marketing activities. 
↳Profitable from inception

Co-founder, CMO

Founder of Railtown Media Δ The Change Agency | Delivering Measurable Ad & Marketing Success

Leading Railtown, The Change Agency Δ, I focus on delivering impactful digital marketing solutions from our Vancouver base. I also serve as the Head of Marketing at Appara, ushering in a new era of legal tech for modern legal professionals.

At Railtown, we excel in creating compelling brand experiences and bespoke marketing strategies, always with a clear eye on ROI and scalable growth. As The Change Agency Δ, we move the dial to connect our clients with the customers that will benefit most from their products or services.

In the dynamic digital landscape, my expertise in data-driven marketing and full-funnel advertising drives Railtown's success, ensuring our clients achieve their business objectives.

For insights into advanced marketing strategies and how to elevate your brand, connect with me on LinkedIn!

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