Napredni Marketing

- Contributed to generate more than 100M Eur sales from performance digital marketing activities 
- Helping start-ups and medium size business to grow their sales by optimising digital marketing activities (search advertising, social media advertising, content marketing, UX)
- In the last 10 years I have presented on more than 120 workshops, conferences and seminars and I have trained more than 2.000 attendees digital marketing skills  
- I enjoy coaching digital marketing specialists and in-house teams to grow their digital marketing skills and help them use their knowledge to make results

Digital Marketing Strategist | Performance Driven Marketer | Coach and Top Rated Presenter

Studio Moderna

- Manage and optimise customer journey and customer experience by developing customer life-cycle activities, customer on-boarding programs and customer metrics
- Focus on digitisation and growth of customer loyalty program (Club5 membership)
- Develop customer satisfaction measurement to systematically gather customer feedback regarding products and services
- Focus on development of customer care operations to improve customer experience and satisfaction
- Create strategies to increase revenue and loyalty enrolment via e-Commerce channels including but not limited to email, website promotions, and social media
- Develop, maintain and distribute automated marketing reporting dashboards and campaign reports as well as general marketing intelligence
- Identifying new sources of actionable data, data-capture mechanisms, and means of data-integration into database

Director of Strategic Customer Management

- Manage and optimize database marketing program to drive repeat purchase behavior and retention of current customers
- Focus on customer loyalty and life cycle marketing 
- Work with cross functional teams (telemarketing, print, internet, marketing, brands, merchandising, IT, finance) to create and implement compelling messaging and offers to generate enrollment in programs and migrate members through tiers of loyalty program
- Create strategies to increase revenue and loyalty enrollment via e-Commerce channels including but not limited to email, website promotions, and social media
- Identify and implement new campaigns based on customer data, event triggers, and  offers strategy
- Manage effectiveness and value of customer acquisition programs and leverage prospect database
- Develop, maintain and distribute automated marketing reporting dashboards and campaign reports as well as general marketing intelligence
- Identifying new sources of actionable data, data-capture mechanisms, and means of data-integration into database

Head of Database Sales and Marketing

•	Coordinate a team of SEM experts across 20 countries
•	Integrating search campaigns with ecommerce websites
•	Developing & implementing search engine marketing strategies
•	Monitoring and optimizing sales campaigns on international level
•	Conducting international marketing research studies 
•	Conducting website usability testing & optimizing users experience
•	Using data mining techniques for discovering customers patterns
•	Statistical analysis & modeling of complex data sets

International Search Engine Marketing (SEM) Manager

•	Analyzing ecommerce websites and online sales campaigns to increase revenue & profits
•	Monitoring impact on online sales of complex, multi-channel (television, radio, print and retail) advertising campaigns
•	Conducting marketing research studies for website optimization & developing marketing strategies

Internet Analyst

Digital Marketing specialist with expertise in Search Engine Marketing SEM/SEO automation, Social Media Marketing, CRM and business analytics. More than several years of experience within the field of B2C Marketing Strategy and Sales. Leading international digital agency and developing effective performance marketing campaigns for national and international brands.

Email me on: marko@apg.agency


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