Mark Stouse

ProofAnalytics.ai

Chairman and CEO

Vaulting Ventures

Vaulting Ventures is a family office that invests in companies that are disrupting current approaches to key corporate functions such as HR, Marketing, Sales and R&D.

Partner

MarTech

Regular monthly columnist writing about Marketing, GTM and Martech from a business perspective.

Columnist

Forbes Business Council

Contributor to Forbes and Forbes Business Council

Commentator

Association of National Advertisers

Member, Brand Valuation Work Group

Marketing-Accountability-Standards-Board

Co-Chair, Modern GTM Organizational Structure

Hard Skill Exchange

Consulting Member

Accelerating Value -- A Weekly Podcast

Host

Proof Mark, Inc.

Founder

BMC Software

CCO and Vice President, Solutions Marketing & Management

BMC’s CEO asked me to return to reinvigorate WW Marketing & Communications and to take over Customer Connect, BMC’s customer success and education organization. We used Customer Connect to help begin to align Marketing and Sales in a company where that had never happened. 

Unlike my first tour, I rejoined BMC at the beginning of a very tough period. BMC’s performance had slipped. A powerful activist shareholder was shaking up the company, and all the signs pointed towards privatization. My organization focused on rebuilding trust and confidence across a wide array of BMC stakeholders, including customers, partners, investors, employees and the influencer community.

During this time, innovation remained on the front burner. We deployed a vastly more mature version of the analytics platform that had been such a success at Honeywell and my first tour at BMC. This enabled us to continue to run our operations like an "investment fund,” combining predictive analytics and proven, contemporary approaches to connect with the company's audiences. We drove small gains in deal expansion and sales velocity in 2013 and into 2014, despite the corporate reputation issues that were impacting BMC’s fortunes at that time.

During this period, our analytics platform began to attract a growing amount of attention from the marketing profession and the marketplace. In 2014, it was recognized as the Innovation of the Year by a jury drawn from across the marketing and communications profession. It subsequently won additional honors, including the Holmes Report’s Diamond SABRE.

CCO & Global Vice President, Customer Success

GTM Economics | 2023 GTM 50 | CMO ➡️ CEO | Plan | Predict | Prove | Pivot | 50 Startups to Watch for 2023 | Ten Most Influential Analytics Leaders

As CEO of ProofAnalytics.ai, I lead the team with the only AI-native, MASB certified causal analytics platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing, communications, customer success, and commercial strategy, I help transform business performance with data-driven insights and agile decision making.

I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.

#AI is an opportunity to become even harder to replace. 

If you’re awesome in _______________, a real understanding of AI will multiply that. 

That ability to harness AI’s multiplier effect increases the competitive space between you and others. 

This also is why it increases the separation between the have’s and the have not’s. 

Every technology across History is a two-edged sword. It’s the way we choose to use that tech that makes it moral or not.

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