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As CEO of ProofAnalytics.ai, I lead the team with the only AI-native, MASB certified causal analytics platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing, communications, customer success, and commercial strategy, I help transform business performance with data-driven insights and agile decision making. I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.
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