MK Digital

Forget headaches from failing outbound campaigns. Our precision outbound funnels boost your pipeline by 8X. We leverage relevant real-time insights about your prospects, run outreach with intelligent automations, and secure meetings that drive real business growth.

🏆 Recent wins

→ Outbound email system implementation that generated 100s of leads for an AI SaaS startup.
→ GTM engine creation that finds leads, enriches them on custom data points, and runs video outreach that books meetings on autopilot for a niche consulting agency.

Founder

Clay

Partner

Instantly.ai

ZWSOFT

Languages: German

Clients: DACH

• Led the full sales cycle across Germany, Austria, and Switzerland for ZWSoft’s CAD software solutions.
• Managed inbound and outbound leads using a structured follow-up process (calls, emails, SMS) across a 60-day cycle to maximize engagement and conversion.
• Applied MEDDIC sales methodology to qualify opportunities, identify customer pain points, and guide prospects through the decision-making process.
• Conducted pre-sales investigations using LinkedIn, HubSpot, and official channels to tailor outreach and build informed proposals.
• Closed 3 new business deals and successfully transitioned clients to long-term customers, contributing to regional growth targets.
• Maintained detailed records of deal stages (Technical Demo, Proposal, Negotiation) and pipeline forecasting in HubSpot CRM.

Sales Manager DACH

Caplena AG

Using Augmented Intelligence, Caplena turns mountains of data into valuable insights in minutes with innovative Augmented Intelligence technology.

Companies like eBay, DHL, Lufthansa, and BMW use Caplenato help them understand their customers and drive success.

- Languages: English and German
- Clients: International, B2B Enterprise

Operations:

• Creating new opportunities with the sales team through a combination of smart lead finding, social selling, email campaigns, cold calling, video outreaches, and other outbound sales techniques.
• Working closely with Account Executives to ensure a healthy sales pipeline.
• Improving and maintaining a scalable, complex, and multilingual outbound prospecting system.
• Tracking & managing prospects as well as qualifying leads by using an up-to-date sales tech stack.
• Participation in team meetings, networking, trade show events, and activities to grow the business.
• Collaboration with Product, Marketing as well as Customer Success teams to maximize the company's growth trajectory.

SaaS Business Development Representative

Socialswap.io

- Languages: English and German

• Creating systematic and professionally structured Medium blog posts in English,...👇
• ...Based on weekly project update calls in German alongside macroeconomic, geopolitical, and relevant news from the crypto and DeFi world.
• Assisting the project roadmap development and innovations by interacting with a community of over 2000 investors.

Copywriter

HV Digital

- Languages: English and German
- Clients: UK & DACH Region, B2B

•	Client correspondence and consulting about offered services & products.
•	Selling web development and web design services.
•	Contributing ideas & input into the marketing and product development processes.
•	Continuously challenging myself to develop sales experience within the team and improving our sales-related processes and tools.

Junior Sales Manager

HOME REALITY NEKRETNINE ✨🏡

- Clients: Croatia, B2C

• Real estate acquisition by cold calling
• Presenting real estate and contracts
• Writing offers via email and CMS entry

Real Estate Agent

Savendo AG

- Languages: English and German
- Clients: DACH Region, B2B

• Cold-calling customers via telephone
• Organising meetings with company executives
• Sales pitching

Sales Representative 

FeelSafe.at

- Analysing current marketing efforts and target markets
- Improvement through Facebook & Instagram Ads and budgeting
- Implementation of new campaigns through Hootsuite
- Creating and sending out Newsletters to customers via Mail chimp
- Writing and implementing website blog posts on Wordpress
- Developing and creating content in Adobe Creative suite as well as video editing software

Marketing Strategist

🪄 Biz Dev @ Caplena | 🤖 Helping you Unlock Actionable Insights from Open-Ended Customer Feedback and Supercharge your Customer Centricity 🎯 | Click below👇

From professional kickboxer to Oxford alumnus and now sales automation architect.

My unconventional journey taught me one critical lesson: 

Winning is done with precision and strategy, not just power and volume.

Today, I help B2B SaaS companies multiply their SDR effectiveness using Clay-powered targeting systems that identify companies actively showing buying signals for your solution.

Most outbound teams waste 70% of their time on low-value tasks:

• Manually researching prospects that don't convert 
• Creating generic "personalization" that gets ignored 
• Struggling to maintain consistent lead flow

My clients' SDRs focus exclusively on conversations that convert, while my systems handle everything else:

🎯 Precision targeting with Clay
🧩 Jaw-dropping personalized videos and landing pages
📲 Multi-channel sequences that maintain perfect lead flow

Languages: 

• English
• German
• Croatian
• Spanish

I work with a limited number of B2B SaaS companies each quarter. 

If you're scaling your sales team and want each SDR to perform like three, let's talk.

Click on “Book an Appointment”

Building Clay-powered outbound systems that help B2B SaaS companies generate 2-3X more meetings per SDR. We handle the targeting, personalization, and follow-up so your sales team can focus exclusively on conversations that convert. 

Led outbound campaigns generating $200k in enterprise client pipeline through multi-channel approaches. Specialized in personalization strategies that achieved 4X higher engagement than industry averages.

Results for clients include: 

• 27 qualified meetings in 30 days for an AI SaaS 
• 3.8X increase in response rates through personalized video + landing page approach

Yesterday, Instantly.ai appeared during El Clásico alongside The Coca-Cola Company, Emirates, adidas, and BMW Group.

A huge step in positioning any outbound company, let alone Instantly, among the world’s most well-known companies.

El Clásico isn’t just football, it’s one of the most-watched events in Europe.

Yesterday, while millions tuned in, Instantly’s animation and logo appeared on-screen next to some of the biggest brands in the world.

Moments like this are more than visibility. They’re signals of what’s coming next, Instantly shaping its place as the next global name in AI automation and growth.

Grateful to everyone who’s been part of this journey so far… and this is only the beginning.

#Instantly #AI #ElClasico #BrandMilestone #Growth #Marketing

Mark K.

Pi-Shaped Professional | GTM Engineer @ Instantly | Oxford Alumnus

The personalization debate is dead. It was never the real problem.

The real problem is that your offer is weak, and your GTM strategy is broken.

I’ve spent the last 3 months as a GTM Engineer on the VIP team at Instantly.ai

In that time, I’ve analyzed the data behind the **500+ opportunities** I’ve generated for clients in different markets, countries, and niches.

The single biggest, game-changing insight is contrary to what 99% of people think:

❌ Myth: You need to spend hours hyper-personalizing every cold email to get a reply.

✅ Truth: The best campaigns (like the one that generated +183 Opps for 360 Business View) had a rock-solid offer and a solid GTM strategy foundation. Personalization is a distraction.

The Operator Playbook: We focus on relevance (right person, right time, right offer) over writing clever openers.

The result is predictable: Campaigns that focus on the offer and GTM strategy win big.

— Notes —
I’ve also built some cool stuff like banger custom lead magnets, and I’m now taking the unique data and playbooks from Instantly’s VIP team and sharing them here.

I’m compiling the 5-step GTM Strategy Checklist that was the foundation for the 183-opp campaign.

Comment ‘GTM’ and I’ll send you the checklist when it’s ready next week. Follow for the full breakdown.

Mark Kurick

Seems like Friday is starting to turn into the new casual post day @ Instantly.ai 

Aaron. Reid and Mina Draskovic, your beach views are solid, but the pool is warmer in October. 🌴(Not like David Tasev’s coffee though; need to visit sometime, heard you got some tasty coffee)

I’m currently "testing deliverability" from the coastline in Cyprus. The real work is already done.

Not long ago, I used to spend hours manually optimizing client campaigns.

Now, Instantly.ai + Copilot runs what used to take a full afternoon, before my coffee even gets cold.

The AI agent handles the replies and books the meetings into our clients' sales team’s calendars.

I still like to watch it work. Not because I have to. But because it is kind of wild to see the outbound delivery run itself.

This video shows me diving deep into our clients' ICP @ Instantly VIP services 🤿

(The only thing I’m diving deep into this afternoon is this pool 😅)


P.S. This is the point of AI in GTM: It does not replace the operator. It frees the operator to focus on strategy and client results, not execution.

Taplio

Mark K.'s Linkedin Analytics

Mark K.

Performance ScoreMark K.'s LinkedIn Performance

Mark K.'s Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mark K.'s Linkedin Analytics

Mark K.

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark K.'s LinkedIn Performance

Mark K.'s Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Mark K.'s Linkedin Analytics

Performance ScoreMark K.'s LinkedIn Performance

Mark K.'s Best Posts (last 30 days)