Marlyn Santos's Linkedin Analytics

With over 15 years of experience in the retail industry, I am a creative and strategic marketing leader who helps brands create personalized customer journeys in niche growth markets. As the Head of Local Marketing and Community at Southeastern Grocers, I was responsible for increasing revenue and market share for the company's flagship banner, Winn-Dixie, in its highest grossing regions. I was also proud to be behind the launch and expansion of the company's first Hispanic banner, Fresco y Mas. I created unique experiences for our customers that drove traffic and loyalty in emerging markets. My specialties include: General Market & Multicultural Marketing Strategic Marketing Planning Marketing Research, Analysis & Metrics Consumer Behavior Analysis & Upward Migration Hispanic Customer Thought Leader Competitive Threat Analytics & Positioning Brand Development Integrated Marketing Comms Digital Marketing Strategy Brand Loyalty Building Charitable Giving Initiatives Community Engagement & Partnerships Budget Planning & Management Customer Relationship Management (CRM) Return on Relationship Public Relations Event Marketing, Cross-Functional Collaboration Sponsorship Management Government/city official partnerships