Ingenio

Product Manager

Bizzabo

•	Worked as part of a cross-functional product squad throughout the entire lifecycle of Bizzabo’s virtual event venue and attendee experience  – from ideation to execution to launch and beyond.
•	Led an exploratory research process and collaborated with the product team to create a roadmap for the new B2B2C SaaS platform. Research activities included: secondary research, competitive intelligence, surveys, interviews; in order to help refine user-personas, customer journeys and jobs-to-be-done.
•	Developed usability-testing and feedback strategies to continually optimize the experience of event attendees.
•	Executed a successful in-product feedback system across Bizzabo’s full range of digital products. Led the vendor selection process and worked directly with the development team to integrate the system into our platform.
•	Partnered with product and data to establish KPIs, success metrics and develop efficient measurement strategies. 
•	Implemented and executed on-going customer facing activities to get product feedback, to ensure the product development process met customer and business needs. Presented outcomes and insights to executive leadership.
•	Collaborated with product marketing, sales engineering and other go-to-market stakeholders to ensure successful product adoption from existing and new customers.
•	Operational work including: vendor selection, implementing new processes, and building a research repository. 
•	Assisted in growing the research team from three to seven researchers – sourced and interviewed candidates, mentored interns and new hires.

Senior User Experience Researcher

Imprint

• Conducted user experience, consumer insights & growth research using a variety of methods including: digital ethnography, interviews, surveys, etc.
• Used design methods, (such as user personas, visual storytelling & journey maps), to transform customer pain points and research insights into marketing and product strategy.
• Lead ideation and brainstorming sessions with the marketing team to develop marketing messaging, product strategy and project KPIs.
• Developed design strategy and corporate branding for client accounts.
• Worked with clients from a diverse range of fields including: medical devices, higher education, consumer goods, gaming, tech and governments.
• Managed Imprint’s in-house design studio.

Lead Consumer Insights Researcher & Marketing Strategist

Technion - Division of Continuing and professional Education

Teaching a professional course on Design Thinking at Technion’s School of Continuing Education to professionals from a variety of backgrounds.

Lecturer

Technion - Israel Institute of Technology

•	Blogger – research and blog writing for the Design Tech blog.
•	Organizing Committee member and reviewer for the Design Tech conference (June 2019).

Design Tech team member, Department of Design

•Project manager for a global initiative run through Technion’s MBA program that introduced students to working as part of virtual teams. Assisted with building the project curriculum, guiding students, grading assignments and building the project platform.
•Developed a research agenda using the project data to investigate the impact of culture on psychological time perspectives.

Project Manager, Technion Multicultural Teams Project

Dissertation: “The Dynamic Relationship Between Constraints and Creativity: the effect of timing”
Quantitive research • experimental design • managed team of research assistants • data collection and analysis • statistics • academic writing and editing • public speaking.

PHD Candidate

Viora

• Marketing – new product development & product marketing, created marketing material for both B2B & B2C campaigns, oversaw marketing audits by regulatory bodies.
• Graphic Design – managed company rebrand, product branding and packaging, design of marketing materials.
• UX/UI – designed interfaces for medical devices and web applications, participated in usability and clinical testing of devices.
• Corporate Communications – writing and design of company newsletter and other internal communications.

Graphic Design and Marketing

Thesis: “Thinking About Design Thinking: a comparison of design and business texts”
Qualitative research • semi-structured interviews • semiotics • academic writing and editing • public speaking • design thinking

MSc Research Student

Freelance (Self employed)

•	Graphic design, branding and photo editing
•	Consulting – strategic innovation, design thinking
•	Graphic design tutor

Graphic Designer & Branding Strategist

Microsoft

Team based research, development, design and implementation for new uses of Microsoft's current NUI technology.

Natural User Interface R&D summer program

Futuréale Magazine

•	Editorial design
•	Photo editing & research

Editorial Designer

Hi! I’m a UXer making my first foray into product management. I have end-to-end product lifecycle experience from the SaaS and medical device industries; a PhD in the psychology of creativity; and a sarcastic sense of humor. I could go on but my computer update finally finished updati…

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