Sprout Social, Inc.

Sr. Director Sales Strategy

-	Responsible for partnering across Sales, Marketing and Operations to build out and refine processes and procedures while unlocking new revenues through efficiency and channel partnerships
-	Leads internal sales tool procurement and management
-	Directs new channel development and existing channel relationship management
-	Leads internal strategic project management for our Sales and Success teams

Director, Sales Strategy

-	Managed leaders across SMB, Mid-Market, Agency, Sales Development, Business Development, Enterprise and Growth Sales Segments
-	Achieved 114% to target in 2018 across all business units
-	Lead integration efforts during the acquisition of Simply Measured
-	Maintained and built processes and procedures to align both companies, while maximizing sales of the current and acquired product suite

Head of Sales - Sprout Social Seattle

-	Managed a team of 9 Account Executives to a financial and production target
-	Created new sales processes in order to increase the teams’ rate per sale by 23% within 6 months
-	Developed new lead generation methodologies to produce outbound lead sources within our SMB market

SMB Sales Manager

Sales Assembly

Featured Thought Leader

Partnership Leaders

Member

Groupon

- Managed 23 business development representatives to a financial and production target
- Averaged 140% to target month over month while managing a $900K+ gross profit target.
- Built out new techniques and strategies to increase revenue within a new vertical.
- Maintained consistent growth quarter over quarter in both client acquisition and profit goals.
- Managed both client and corporate expectations through extensive analysis 
- Developed sales strategies and reporting that secured new business and streamlined processes.
- Engaged in continued learning through Sandler Training, Toastmasters International, Coursera, Lynda and Udemy. 
- Interviewed and hired representatives for both Account Management and Inside Sales roles.
- Invented and managed a sales resource and development platform that allows reps to quickly and readily access 3rd party references, preferred marketing strategies and detailed sales techniques to improve their overall success on the phone. The platform has grown in stature to become the go to resource for newly on-boarded Sales Representatives, with many of them going on to contribute content later on to assist their colleagues in being successful.
-Analyzed over 900 sales representatives and their managers to develop a more specific set of interviewing questions and to improve employee retention. This study has yielded tremendous insights into how to best hire for, and operate an inside sales force that is primarily comprised of millennials. I've been able to identify key risk areas that hinder employee retention, and have implemented strategies that improve overall employee satisfaction at the company.

Divisional Sales Manager - Leisure and Activities

- Managed and Trained over 27 sales representatives.
- Lead an average team size of 14 reps to success through strategic reporting and  data driven coaching techniques.
- Maintained consistent growth quarter over quarter in both client acquisition and profit goals.
- Managed both client and corporate expectations through extensive analysis and predictive modeling.
- Worked across teams and departments to develop unique solutions for clients and major partnerships.
- Developed a data driven approach to employee retention/ hiring that is being used across departments. 
- Overhauled and Standardized reporting and data driven management strategy for the department.
- Developed sales strategies and reporting that secured new business and streamlined processes.
- Engaged in continued learning through Sandler Training, Toastmasters International, Coursera and Udemy. 
- Interviewed and hired representatives for both Account Management and Inside Sales roles.
- Invented a new internal sales tool that developed sales skills and increased production across the company.

OnBoarding Sales Manager

► PEER GROUP 2 REPRESENTATIVE (January '14 - June '15)
► PEER GROUP 5 REPRESENTATIVE (March '13 - January '14)
► PEER GROUP 6 REPRESENTATIVE (September '12 - March '13)
► PEER GROUP 7 REPRESENTATIVE (July '12 - September '12)

- Met and exceeded contract and gross profit goals on a quarterly basis
- Created and implemented incentive driven marketing plans and strategies to ensure the successful achievement of marketing objectives by small businesses .
- Developed and nurtured strong needs-benefit client relationships through trust, open communication, honesty, active listening, and the ability to troubleshoot and problem solve
- Drove the success of marketing campaigns by working directly with the business owner during the pre- and post-feature process
- Proactively researched small businesses, including products/services, consumer demographics, consumer ratings, points of competitive differentiation, merchant economic model, revenue and profit drivers.
- Collaboratively resolved merchant issues in an efficient and effective manner

Account Representative

DePaul Young Life College

-	Founded Young Life DePaul in the spring of 2011 and grew the organization to over 100+ students, becoming the largest student ministry on campus.
-	Provided and planned events for 100+ students on a weekly basis with sponsors from a wide range of companies including Monster and Adobe.
-	Provided marketing strategy and design work for the organization, including PR campaigns to community members and print, web and guerrilla marketing campaigns to advertise the group’s presence.
-	Managed community relations and support in order to acquire fundraising and leadership support.
-	Trained students in leadership and sent teams into at-risk areas within Chicago to assist with youth outreach.

College Director

Fox Associates

-	Directed a team of 7 project managers in the completion of major business projects, while maintaining project timelines to ensure all goals were met.
-	Created and instituted new training and office procedures to create uniformity company-wide.
-	Authored decks and assisted in customer presentations which secured two new business clients.
-	Drove the introduction of new technologies and marketing platforms to better serve our clients and to improve the image of the company.
-	Developed new processes and new business strategies while contributing to the growth the business.
-	Provided strategic support to a national sales force.
-	Assisted in the strategic analysis and monetization of digital assets in the publishing industry.
-	Worked in teams to assist sales persons and to improve systems within the company.

Director of Project Management

I am a results driven Marketing and Sales Manager with a track record of driving growth and efficiency. Combining excellent communication and technical skills with a strong analytical and problem solving ability I have successfully managed and led cross-functional teams to deliver high quality results across multiple channels.  I am a team player with a strong work ethic who seeks intellectually stimulating work environments in the marketing and advertising sector. 

Specialties: Sales Management, Team Building, Advertising Sales, Web Design and Programming, New Business Development, Creative Advertising Design, Copywriting, Social Media Strategy, Campaign Organization, Retail Sales, and Strategic Writing

An influencer marketing campaign brief can make or break your partnership—and no, that’s not an exaggeration. 

Think about it: It’s the first place an influencer will turn to when they have questions about your processes and content guidelines. If you go too vague, they won’t be equipped with the details they need to get their content right the first time. If you get too granular, you risk stifling their creativity. 

Don’t leave the success of your next partnership up to chance. Use this free influencer marketing brief template to set a solid foundation for your next campaign. 

Marshall Hamilton

sproutsocial.com • 1 min read

Elevate Your Next Campaign With This Influencer Marketing Brief Template

The conversation around how CMOs can empower their social teams is never-ending. But what does valuable leadership support really look like?

Nathan Jun Poekert, CMO advisor and fractional head of brand marketing and social media, shares five specific do’s and don’ts for CMOs to effectively show up for their social teams—and drive stronger results.

sproutsocial.com • 6 min read

5 ways to be a better CMO for your social teams

Discover practical ways to seamlessly integrate AI into your daily social media workflows (minus the confusing tech talk) by tuning into our upcoming webinar hosted by the Arboretum! Join seasoned Social Media Director, Jeff McDonald, as he discusses the future of AI-powered social strategies along with how to leverage generative AI for virtual feedback and research.

AI Bootcamp: Supercharge Your Social Workflow Today

What does the future of #SocialMedia look like? Find out in this can't-miss event. ⤵

I am so excited about the final roundtable discussion hosted by Sprout, all about shaping the future of social and staying ahead of the curve. Tune in for a livestream discussion between: 

➡️ Rachael Goulet, Director, Social Media at Sprout Social, Inc. 
➡️ Uber Bautista, Social Video Lead at Morning Brew 
➡️ Elyssa Noblesala, Sr. Content Solutions Consultant, Global Strategic Accounts at LinkedIn  

RSVP to tune in on April 25 11 AM ET (or watch after the fact):

linkedin.com • 1 min read

Beyond the Now: A LinkedIn Roundtable Hosted by Sprout Social | LinkedIn

Influencer marketing is an essential part of many brands’ strategy. Yet, almost half struggle to measure the effectiveness of their influencer campaigns. Which makes it hard to secure future buy-in or make the case for continuing current influencer marketing efforts. 

With data from Tagger by SproutSocial, my team uncovered what constitutes successful influencer marketing ROI for brands across industries.

Use these industry-specific influencer marketing publishing and engagement trends to:
✅ Measure your campaigns against other industry players 
✅ Set meaningful ROI expectations
✅ Craft influencer content audiences want

Check out Sprout Social's 2024 Influencer Marketing Benchmarks Report to make sure your investments are paying off.

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