Sprout Social, Inc.

I champion AI-driven innovation across the company, co-chairing our AI enablement taskforce and leading initiatives to integrate artificial intelligence for an enhanced user experience, improved operational efficiency, and new capabilities. 

My role also involves developing and implementing comprehensive AI governance frameworks, covering responsible AI principles, data privacy, and ethical review processes. I lead, mentor, and grow a dedicated team of business systems engineers, fostering a culture of innovation, continuous improvement, and agile project delivery. Additionally, I provide strategic business case analyses, feasibility studies, and ROI projections to guide executive decision-making on technology investments and process improvements, acting as a crucial liaison between technical and non-technical teams.

Director, Business Systems Operations

-Acted as a second-line leader, providing strategic oversight and mentorship to first-line managers and their teams.
-Spearheaded cross-functional coordination to develop and enhance sales processes, ensuring efficient and effective sales operations.
-Led a program management team focused on the orchestration and successful execution of high-value business initiatives.
-Oversaw vendor management, administration, and strategic planning for the Sales and Success technology stack.
-Directed the strategy for technology investments, ensuring optimal deployment and alignment with business goals.
-Managed go-to-market operations, including the design and optimization of sales territories to maximize market coverage.
-Guided new go-to-market (GTM) initiatives, playing a pivotal role in achieving the company's revenue targets.

Sr. Director Sales Strategy

In this role, I partnered across Sales, Marketing, and Operations to build and refine processes, successfully unlocking new revenue streams through efficiency gains and strategic channel partnerships. I led internal sales tool procurement, management, and integration. A major project was leading the systems integration workstream following the acquisition of 'Simply Measured.' This complex undertaking involved successfully migrating critical data and processes within 12 months, decommissioning redundant systems and improving data accuracy. I also lead our Channel Sales efforts, launching our affiliate partners, sales partnerships and directed new channel development and managed existing channel relationships to expand our market reach.

Director, Sales Strategy

Managed a diverse group of sales leaders across SMB, Mid-Market, Agency, Sales Development, Business Development, Enterprise, and Growth Sales Segments, collectively achieving 114% to target in 2018. I also led the sales integration efforts during the acquisition of Simply Measured, successfully aligning processes and maximizing sales of our combined product suites.

Head of Sales - Sprout Social Seattle

Managed a team of 9 Account Executives. By creating and implementing new sales processes, the team's rate per sale increased by 23% within six months. I also developed new outbound lead generation methodologies tailored for the SMB market.

SMB Sales Manager

Sales Assembly

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Groupon

Managed a team of 23 business development representatives, consistently achieving 140% to our monthly target while overseeing a $900K+ gross profit target. I developed and implemented novel techniques and strategies that significantly increased revenue within a new vertical. My analytical work, which involved studying sales data for over 900 representatives, led to the development of more targeted interviewing questions and strategies that demonstrably improved employee retention and satisfaction.

Divisional Sales Manager - Leisure and Activities

Managed and trained over 27 new sales representatives. Through data-driven coaching and strategic reporting, I led teams to achieve consistent growth in both client acquisition and profit goals. I also overhauled and standardized the reporting and data-driven management strategy for the department.

OnBoarding Sales Manager

Consistently met and exceeded contract and gross profit goals on a quarterly basis. Developed and implemented incentive-driven marketing plans for small businesses.

Account Representative

DePaul Young Life College

-	Founded Young Life DePaul in the spring of 2011 and grew the organization to over 100+ students, becoming the largest student ministry on campus.
-	Provided and planned events for 100+ students on a weekly basis with sponsors from a wide range of companies including Monster and Adobe.
-	Provided marketing strategy and design work for the organization, including PR campaigns to community members and print, web and guerrilla marketing campaigns to advertise the group’s presence.
-	Managed community relations and support in order to acquire fundraising and leadership support.
-	Trained students in leadership and sent teams into at-risk areas within Chicago to assist with youth outreach.

College Director

Fox Associates

-	Directed a team of 7 project managers in the completion of major business projects, while maintaining project timelines to ensure all goals were met.
-	Created and instituted new training and office procedures to create uniformity company-wide.
-	Authored decks and assisted in customer presentations which secured two new business clients.
-	Drove the introduction of new technologies and marketing platforms to better serve our clients and to improve the image of the company.
-	Developed new processes and new business strategies while contributing to the growth the business.
-	Provided strategic support to a national sales force.
-	Assisted in the strategic analysis and monetization of digital assets in the publishing industry.
-	Worked in teams to assist sales persons and to improve systems within the company.

Director of Project Management

A results-driven and forward-thinking leader with over 10 years of experience in architecting enterprise-wide strategic initiatives, optimizing business systems, and spearheading digital transformation. Proven ability to operate as a trusted advisor, shaping strategic direction and influencing senior executives to resolve complex structural and technological debt. Deep expertise in strategically leveraging AI and automation to significantly enhance internal operational efficiency, streamline processes, and drive measurable organizational impact. Adept at building and leading high-performing teams to deliver systemic, high-leverage change. Passionate about applying enterprise-scale problem-solving skills and a bias for execution to deliver transformative outcomes.

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