Electrolux Group Nederland

Experienced marketing professional with a diverse skill set and a deep passion for sustainability-driven communication. Currently, I oversee a range of responsibilities including media strategy, campaign development, management of the AEG Cooking Club, and coordination of PR activities and trade press engagements. Additionally, I spearhead social media efforts specifically tailored for the Benelux region and curate engaging consumer events to enhance brand awareness and engagement. Excited to continue driving innovative marketing initiatives that not only resonate with audiences but also contribute to a more sustainable future.

Consumer Activation Manager

Uitgeverij Opportuun

- Illustrator en authoress of the children's book sequence:      "Noedel reisboekjes."
- Desktop publishing activities
- Implementing Social media campagnes
- Web design activities
- Web building activities

Owner

Electrolux

Responsible for the online and digital marketing strategy for the brands Electrolux, AEG and Zanussi in the BENELUX. 
Responsible for:
- Developing strategies
- Implementing strategies with the digital marketing team
- the brandwebsites
- the local websites
- co-op bannering activities
- narrow casting activities
- App's
- Minisites
- Social media
- Rich content delivery

Digital Marketing Manager BeNeLux

Het Motorhuis

Together with the rest of the marketingteam responsible for the interpretation and implementation of the marketingpolicy. 
Among other things responsible for creating and sending out direct e-mails, looking after the implementation of outdoor commercials, writing and sending out press releases.

Marketingcoördinator

Boot-Rialto Automotive Group

Solely responsible for the interpretation and implementation of the marketingpolicy. Hereby also responsible for the budget.
Among other things responsible for creating and sending out direct e-mails, looking after the implementation of outdoor commercials and ads in newspapers/magazines, writing and sending out press releases, administer various CRM systems, administer customer services and complaints, developing the website, coördinating sponsorships, coördinating events and introductions. Participation in the Integration commission during the taking over.

Experienced marketer with a focus on developing and implementing marketing strategies, media campaigns, and PR initiatives across various platforms, with a dedicated commitment to integrating sustainability into all marketing endeavors.

Taplio

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Marsha Van der Laan-Vis's Linkedin Analytics

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