Yobbers

‣ Increased email conversion rates by 402% in 5 weeks
‣ Increased average email click rate from 2-3% to 6-10% in 5 weeks
‣ Creating an email marketing strategy and guidelines
‣ Creating and improving email templates, automations, and transactional emails
‣ Managing email list hygiene, segmentation, personalization, integrations, and deliverability
‣ Conducting A/B tests, reviewing and comparing email performance, benchmarking and trendspotting, and optimize emails accordingly
‣ Weekly planning and copywriting of newsletters and vacancy match emails
‣ Suggesting improvements related to website content, UX, SEO, and user data collection
‣ QA of English content

Using e.g. ActiveCampaign, ClickUp, Figma, and SaaS built in-house.

Email Marketer

A holocratic scaleup that acts as a matchmaker between international employers and European job-seekers, to help people discover the world. Together, we enable people to work abroad for global companies including Disney, Netflix, Singapore Airlines, Paypal, TikTok, and Google.

I recruited for the global English-speaking market, mainly in customer service, marketing, and sales.

Used e.g. Clickup, Trengo, and SaaS built in-house.

Join us: https://shorturl.at/lyO06

International Recruiter

Lunds kommun

Helped youths in Skåne become entrepreneurs during a 3-week program called Sommarlovsentreprenörerna. I held workshops in business idea generation, validation, marketing, sales, and pitching as well as coached and supervised a group of 17 people.

Using models and concepts such as NABC, SWOT, MVP, Lean Business, and Ikigai.

Startup Business Coach

Lunds universitet

One of 23 handpicked students who promoted the world class Lund University (LU) ranked top 100, with +45.000 students in total, on a national cross-faculty level. The target group is prospective students, and the mission is to inspire them to study at LU to boost national recruitment through top ambassadorship and university expertise.

‣ Produced digital content for Instagram with a following of 28K+ users, Snapchat with 5K+ friends, and the official blog called Lundastudent
‣ Worked at digital and physical education fairs and events. Presented LU for presumptive students, attended seminars, arranged tour guides in Lund, and guided them through all our programs, courses and international opportunities.
‣ Participated in podcasts, YouTube videos and press marketing materials incl. the university magazine
‣ Taught ambassadorship at LUs departments and institutions

Central Student Ambassador

Section: External Relations
Department: National Student Recruitment and Marketing

In less than one year, I got promoted to Social Media Coordinator to manage all Central Student Ambassadors who circulate on the university’s official SoMe channels.

‣ Monitored social media news
‣ Tested and analyzed newly launched features on Instagram and Snapchat
‣ Planned, prepared for, and arranged semesterly kick-offs and educational events
‣ Planned and executed informal events to build a coherent ambassador group
‣ Created work schedules and prepared payrolls
‣ Planned social media content and supported the Central Ambassadors with content creation by taking photos, filming and editing videos. Ensured that I and the Central Ambassadors follow GDPR and overall guidelines.
‣ Carried out on-going communication with all 23 Central Ambassadors that I manage
‣ Initiated a new video interview concept to be launched on Instagram and YouTube
‣ Used the Microsoft Office Package and Adobe InDesign

Social Media Manager

Representing primarily the Department of Strategic Communication and Campus Helsingborg at different fairs and events to inspire, inform and meet presumptive students. I thereto visit schools, create social media content and create marketing materials such as student portraits and videos for the university.

Student Ambassador

Lantmännen Unibake

Drove the global communications and employer branding agenda together with the Director of Global Communications at a leading global FMCG company. My primary focuses were social media and ambassadorship.

Owner of the Employee Ambassadorship Program:
‣ Created global strategy and plan, created the ambassador playbook, executed masterclasses for ambassador coordinators and ambassadors, benchmarked and tracked ambassador performance
‣ Developed and led the local ambassador strategy at UBI

Co-owner of the global content strategy and Administrator of the global SoMe:
‣ Developed and drove the global content plan, monitored delivery from our countries and brands, ran monthly editorial meetings, monthly tracking and analyzing key SoMe performance, training and supporting countries and brands on SoMe, monitored SoMe accounts
‣ Created and updated templates for content creation in accordande with our employer branding concept and CVI
‣ Kept track of updated algorithms and new features on SoMe and platforms incl. Sociuu, Falcon, Actimo, Canva, HubSpot, Episerver, and Sharepoint
‣ Produced internal and external SoMe and campaign content for our SoMe, intranet and employee magazine
‣ Member of the Editorial Board for Lantmännen Group's magazine Field to Fork

Global Communications Student Worker

Panprices

Panprices is a startup that offers the world’s first global price comparison site. My internship was in the borderland between operations and growth hacking.

‣ Formulated and implemented a strategy for building the employer brand on social media. Interviewed new hires and created employee spotlights about them. In one month, I increased the follower base by 450%, the number of views of posts by 357%, and the number of visitors by 46% on LinkedIn.
‣ Created, marketed, and monitored job advertisements on several job portals. Hit the company’s record of the number of applicants.
‣ Reviewed job applications, interviewed, and recruited summer interns
‣ Handled customer support emails, collected consumer insights, and started creating a customer retention strategy
‣ Helped out with content marketing by performing creative and systematic tasks such as copywriting, writing newsletters, translation, and content QA

Growth Marketing Intern

VentureLab by Lund University

VentureLab is a part of LU Innovation in the form of a startup hub that aims to promote entrepreneurship among students.

‣ Managed the digital communication and marketing of VentureLab Helsingborg by myself
‣ Wrote newsletters in Mailchimp for an audience of 800+ subscribers
‣ Created visuals for social media using Adobe Photoshop, Adobe InDesign, and Adobe Spark
‣ Planned, monitored, and measured social media activity using Later as well as engaged with the followers. The Facebook channel had 4.400+ followers and the Instagram account had 1.300+ followers at the time.
‣ Co-planned, held, and recorded events where business owners and motivational speakers were invited. Used Eventbrite and Ungapped.
‣ Co-created the E-Commerce Business Program which launched in early Spring 2021

Communications Manager

Helsingkrona Nation

Project Manager for the Orientation Week.

The purpose of this role was to welcome and interact with new Swedish and international students and members of Helsingkrona Nation.

I formulated advertisement ideas, built corporate relations and applied for sponsorships, planned and executed activities, recruited mentors and attended student fairs. I was also part of the nation’s Activity Committee where general event ideas are discussed and brought to life. High demand and development of leadership and social skills.

Project Manager

Responsible for planning and cooking 2-course lunch menus, creating work schedules and finding workers for Kronalunchen around twice a month together with my foreman mate Emma Olsson. High skill demand of structure, coordination, problem solving and networking.

I have also worked with registration of new members and been the toastmaster during an internal event as well as an international mentor during the nation’s novice period.

Lunch Manager

Sustainalink

Communications project for the startup Jili Living. Please go to ”Projects” to learn more.

Communications Consultant

Parks and Resorts Scandinavia AB

Worked cooperatively and independentely with answering domestic and foreign calls, handling mail, booking experiences in our booking systems Comers & HotSoft as well as responding to questions regarding Parks and Resorts’ supply of goods and services offered at its amusement parks. Being a fast-paced job, I developed skills within efficient target audience analysis and demand analysis.

Booking Agent

Espresso House Group

As Shift Leader, I had a managerial role in the form of delegating responsibility and assignments to my team during the shifts I worked. In addition, it was my task to achieve sales targets, ensure that the shop was following established routines concerning quality and to inspire as well as educate my colleagues. Thereof, I was partly liable for the staffing, order of goods and the follow-up of results. Comfortable with working with the scheduling system Quinyx.

‣ Led Spiralen’s team (Shop 346) which, for the first time, won the Eastern regional enrollment challenge with a member increase of 118,177% in February 2019

Shift Leader

Part-time worked as a barista with responsibility for the shop’s opening and closure routines & check-ups, as well as educating upcoming baristas.

Barista

Part-time Growth Specialist and Business Developer, and part-time graphic design student 🚀🎨

I’ve +3,5 of XP in digital marketing and +1,5 of XP in the startup world. With an international background collected in Sweden, Denmark, Spain, and Singapore, I’m looking for an additional part-time job which lets me use my global communication skills in the UX design, advertising, and/or media relations area on a junior level. My aspiration is to work at a creative agency, and in the music or TV industry one day!

Fun facts:
👉 I drove the social media and employer branding agenda for a leading global FMCG company,
👉 In 2023, I received an award for the Best Bachelor’s Thesis in Strategic Communication at Lund University,
👉 I’m the go-to person for sparking a Friday feeling in the office, every day! It all starts with blasting Boogie Wonderland by Earth, Wind & Fire - trust me.

Taplio

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Märtha Sandin Värn

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