CMO | Brand strategist freelance

Mon Petit Placement

Mon Petit Placement is a French fintech on a mission to make investment accessible to all.

Head of Marketing

Kard

Kard is the leading money app for kids and their parents in France, on a mission to improve the financial future of the next generations. We serve more than 200k users and have raised more than €15m with world-class investors and fintech experts.

In 2022, we tripled our ARR and paying user base. 
Our TikTok account went from 8k to 185k followers and 2m+ likes. 
Ratings went from 4.5 to 4.8 across all platforms.

Head of Brand & Communications

BETC

Accounts: Canal+, Bel Group, Leerdammer, Paris 2024 Olympic Committee, Cisco, Manor + new business

In charge of the recruitment and management of the 7 interns & trainees for the planning team.

Senior Strategic Planner

Accounts: Lacoste, Sacem, Bel Group (The Laughing Cow, Babybel, Boursin, Leerdammer, Kiri, Apericube, Nurishh, Bel Corp and all their brands, globally), Centre Pompidou, La Mutualité Française, Les Échos, Primonial REIM, Total Foundation, L’Office National Marocain du Tourisme, Prosol (Grand Frais), Oppo.

+ New business

Strategist

Agence Babel

Accounts: ENGIE, Paris La Défense, Paris La Défense Arena, EDF, Otis, American Express, Suez.

I helped Babel's clients define their brand strategy, corporate, products and services brand architecture, brand identity, style & expression, and brand experience.

I supported them in brand deployment, launch and implementation, and in the production of management and appropriation tools.

Brand Consultant

Placemeter

I opened and developed the European Placemeter office in France. I closed major deals and lead multiple projects with the City of Paris, Cisco, Carrefour and Le Centre des Monuments Nationaux. Responsible of a team of 3 sales & engineers. 

Placemeter was acquired by Netgear/Arlo late 2016.

Business Development Manager, Europe

I was lucky to take part in the growth of Placemeter during a year (from 5 to 30+ people), in NYC, managing Customer Support, Marketing, Contents, and supporting the Sales and Product teams.

Founded in 2012, based in New York City and Paris, Placemeter is an urban intelligence platform that quantifies the movement of modern cities, at scale.

Placemeter ingests any kind of video to analyze pedestrian and vehicular movement, revealing hidden patterns and strategic opportunities. Our platform leverages proprietary computer vision technology to gather data from live streams and archival video. We take privacy very seriously, designing our systems to yield useful data without identity detection.

Our mission is to help build stronger businesses, efficient cities, and innovative neighborhoods worldwide.

Business Development Associate

Orange

I worked with the team that later became Orange Digital Ventures (ODV) on:
> Designing and implementing tools to report and source digital innovation and start-up financing worldwide
> Selecting and assessing investment opportunities related to Orange's digital priorities in collaboration with Orange innovation departments and other Group Development entities including Orange Silicon Valley
> Preparing investment materials to close acquisition deals: market trends, technological disruptions, financial rationales & synergies, business plans.

Assistant Manager - Group Strategy / Digital Development

Carat

Media Strategy reporting in multiple landscapes for BPI (perfumes), GMF (insurance), Lindt & Sprungli (sweets and chocolates).

Traditional and online mediaplanning, campaign performance reporting for Kellogg's and ING Direct.
Customer profiling and media targeting studies for Issey Miyake Pleats Please perfume launch.

Media strategy study for the launch of a new Lindt product line on the French market.

Media Analyst Intern

Universal Music Group

Intern

After 6 years in the agency world, I decided to my skills to work for category leading startups and companies, helping them beef up their brand marketing strategies, creating memorable campaigns, contents and experiences for various audiences, contributing to building sustainable growth.

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