Martin Prior's Linkedin Analytics

Martin Prior is a highly experienced professional with a proven track record of transforming data-driven decision-making in the railway industry. Currently serving as the Head of Analysis and Reporting in the Passenger Revenue Team at GBRTT, he is a strategic leader responsible for optimizing revenue generation and growing the market for rail. Martin is on secondment from LNER, where he holds the position of Head of Analytics. At LNER, he has been instrumental in developing the analytics team from a single Excel spreadsheet to a robust analytics ecosystem. By incorporating advanced tools like Tableau and Alteryx, Martin has facilitated data-driven insights that serve nearly every department at LNER, ultimately leading to improved efficiency and innovation. Prior to LNER, Martin gained valuable experience in franchise bidding as a consultant. He later joined Stagecoach Rail as the Head of Revenue, where he honed his expertise in driving revenue growth and overseeing strategic initiatives for the organization. Armed with a strong analytical background and a keen understanding of the rail industry, Martin is a dynamic professional who continues to transform the way analytics are leveraged to optimize performance, maximize revenue, and expand the market for rail.