Trade Republic

Influencer Performance Manager- Paid Growth

GoStudent

Established and expanded the business's first Influencer program by owning an annual budget +3m (800 micro, mid and macro Influencers). 
• Bringing structure to workflow and processes and transforming the Influencer channel from an ad-hoc to cross functional & data driven
• Closely collaborating with local HoMs on brand strategies
• Team lead for SoMe and PR teams delivering +70M impressions and 45€ average cpm across all markets with organic influencer activities 
• Coordinating influencer paid campaigns on paid socials with performance local teams
• Planning and executing cross-functional celebrity campaigns 
• Business lead for several key agency relationships

Influencer Marketing Manager Global

Lingoda GmbH

Delivered x7 topline revenue growth in three years by managing Lingoda's biggest campaign Language Sprint promotion. Devised & executed a successful international marketing strategy for the latter and drove channel expansion & scalability. Influencer team lead- introduced & expanded the business's first Influencer program (network of +400 Influencers)

Senior Digital Marketing Manager

Digital Marketing Manager

Growing revenue profitably by managing all outreach programs/relationships and leading a team

Influencer Marketing
•	Building relationships with YouTube influencers and bloggers in the language, travel and lifestyle segments in order to drive sales and build brand awareness
•	Overseeing sponsored content partnerships on YouTube and blogs, from contract and terms negotiation to production and publication
•	Building analytics dashboard to track channels and make investment decisions
•	Implementing a cross-channel strategy to facilitate and improve the purchase experience
•	Increased direct sales & lead generation on Youtube and generated 500K € in revenue

Affiliate Marketing
•	Delivering profitable revenue growth through maintaining existing affiliate relationships and acquiring new affiliate partners
•	Managing and optimising our affiliate landing page and updating all affiliate documents
•	Optimising CJ affiliate platform
•	Contributing to investment decision-making process by giving valuable feedback on affiliate results/reports  

Social Media (Facebook/90K followers , Twitter, Instagram, Pinterest)
•	Reactivating our Social Media accounts
•	Building and executing social media strategy through competitive and audience research
•	Generating and sharing content (organic posts)
•	 Setting up and optimising company pages within each social media platform
•	Building Facebook communities/groups

Leadership:
•	Fully responsible for hiring process
•	Leading a small team 

Other responsibilities: 
•	Managing priorities of direct reports, giving feedback, and growth/development plans
•	Representing marketing department on missions/core values (gathering feedback from colleagues, providing input at team get-togethers, launching missions / core values, and enabling their adoption throughout the organisation)

Growth Marketing Manager

•	Introduced & expanded the business's first Influencer program

•	Project management (testing and discovering different marketing channels; Youtube, radio, magazines, newsletters/CRM, Guerrilla marketing, city promotions, OOH advertising, native advertising and content marketing platforms/Taboola, Outbrain)

•	Marketing strategy (implementation, analysis and evaluation of online and offline marketing campaigns)

Junior Marketing Manager

massagio

•	Development of offline marketing campaigns, new city launches (fairs, sports events, indoor events)
•	Development of event concepts (planning and execution, including location scouting, purchase of materials, set-up and training of promoters)
•	Creation and commissioning of branded merchandise
•	On-site promotion during offline campaigns
•	Post-event analysis and development of management reports
•	Coordinating and managing promoters and therapists 
•	Facebook ads (Content)

Offline Marketing Manager

nestpick

•	Market research and analysis 
•	Development of offline marketing campaign and new city launches
•	Development of event concepts (planning and execution, including location scouting, purchase of materials, set-up and training of promoters)
•	Creation and commissioning of branded merchandise
•	On-site promotion during offline campaigns
•	Post-event analysis and development of management reports
•	Building partnerships (Universities and Student organizations)
•	Managing 20 student ambassadors from 5 different countries

Offline Marketing Expert

Agram life d.d.

●	Sales (health and life insurance,B2B and B2C)
●	An annual plan achieved in less than 6 months.

Insurance Representative

Senior Marketing Manager specialised in Influencer Marketing. Proven record of delivering profitable revenue growth; successful acquisition across online & offline channels. An innovative digital expert and a team lead who has created, implemented and managed strategy for major digital campaigns. Established and developed Influencer channels from scratch and turned them to an important part of the marketing channel mix.

Taplio

Martina Lovrinov's Linkedin Analytics

Martina Lovrinov

Want to drive more opportunities from LinkedIn?

Taplio

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Martina Lovrinov

Want to drive more opportunities from LinkedIn?

Martina Lovrinov's Linkedin Analytics