Martin Beeson's Linkedin Analytics

Making commerce better for everyone... As a marketing strategist I analyse data to determine the best way to allocate resources to grow revenue and profits within your organisation. The data becomes insights and information and provides a clear overview of the market/organisation and where there might be gaps or opportunities internally and externally. In terms of digital tools, my skills lay primarily in growth driven design, conversion rate optimisation (CRO), analytics, search engine marketing, search engine optimisation, inbound marketing, email marketing. Marketing has evolved so these are most of the tools we rely on but tools are still useless without the right strategy and a plan (you end up successfully hitting the wrong nail). When was the last time your business goals were matched to your actual business capability and then to the problem you are solving for your customers/clients?