Martin Brackstone's Linkedin Analytics

Attention? That's just the start. In a world that scrolls and swipes, relevance is king. Your message cuts through because it connects. Email. A direct line to the heart of your business: Your customers. If not today, then maybe tomorrow. You've got their ears, now earn their trust. Show them they're understood, appreciated, heard. Feel their emotions, calm their fears, challenge their beliefs, defeat objections, erase doubts, eliminate alternatives. Lead the way. Help as only you can. This is peak performance email marketing. So what's your strategy? Here's mine… Know your audience. Know your product. Know your market. Identify an opportunity. Create an offer around a specific burning problem. Amplify how your product solves that problem in a way no other product can. Tell the story five different ways, remembering the number one reason anyone reads anything is because they expect to gain something from those precious seconds of life. That means… Don't sell. Don't persuade. Don't teach. Don't preach. Don't bug. Don't disappoint. Cut the hype, cut the crap, cut every word you can. Don't waste their time. Or yours. Never just hit send and hope. Always have a plan. Make that plan a promotion. But don't promote. Write. Be you. But don't write about you. Write about them. To them. For them. Your reader. Just the one reading right now. Like you are. Done all that? Good. Now do it again, only better. It's email. It talks back. So listen good. Every email is an opportunity to learn more about your target audience. Send more emails, learn more. What worked? What didn't? Go again. And keep going, day after day, week after week. Test and tweak. Weed out the weakest, roll out the winners. That's how you get extraordinary results. With Extraordinary Email.