Martin Silcock's Linkedin Analytics

How serious are you and your organisation about making insight matter strategically? I think I'm best described as a "Knowledge Developer" helping businesses, marketing, insight professionals, and their teams, unlock and develop knowledge trapped inside people's heads, past research, documents and current data streams...and make it matter. By distilling, synthesising and re-connecting these resources I help reveal and convey penetrating new perspectives and opportunities for an organisation and keep strategies future-ready. Insights created can be applied to: ▶ Customer Experience Strategy (CX) ▶ Value Proposition Design ▶ Innovation and New Product Strategy (NPD) ▶ Product and Portfolio Strategy ▶ Marketing Communication and Content strategy ▶ Market and Competitor Insight and Futuring Benefits include: ▶ Stretch Insight investments: Ways to extract extra value from existing information when primary research budgets are slashed ▶ Create Knowledge Assets: How to change piles and folders of information into easily accessible, ready to act on knowledge assets ▶ Exploit Internet Intelligence: Skills and tools for discovering and leveraging high-quality information and intelligence from internet investigations ▶ Manage Insights Strategically: Design insight strategies that enhance stakeholder engagement and deliver more impact for insights ▶ Develop Futuring capabilities: Build evidence-based scenarios to inform future-ready strategies and decision making ABOUT ME Over 30 years I've developed unique knowledge and experience in insight management and activation. FMCG, Technology Mobile, Higher Education, Financial Services, Brand Consulting, Market Research Marketing Management with Kraft, Northern Foods, Homepride, Wedgwood Brand Strategy Insight for Landor, United Pan European Communications, AKQA,, Maplin NPD and technology value proposition Insight for Orange, Nokia, Leica Geosystems Market Research and Insight with Millward Brown-Kantar (Hyundai, Shell, Dixons), Intrepid Consultants (Microsoft) Client-side Insight Management with Nokia, The Royal Mint, Brita Water Filters and HSCB Futuring, Foresight and Opportunity identification with Nokia and HSCB