A CMO & CEO. Dedicated to driving growth and promoting innovative marketing for businesses with bold goals

With over 20 years of experience in digital marketing, I excel at crafting high-impact strategies that drive growth and success for well-known brands. My unique blend of technical expertise, extensive management experience, and real-world business acumen make me an invaluable asset to any project.

Having served as the CEO of Blue Thirst, I led my team to achieve prestigious industry certifications, and I've masterminded innovative marketing strategies for renowned brands.

🔸 Proven success in delivering multi-million-pound revenue streams
🔸 Extensive experience in managing and developing high-performing teams
🔸 Demonstrated ability to drive growth and innovation in various sectors

ChatGPT ads are coming, and they won’t work like Google or Meta. Here’s how they work.

OpenAI is preparing to introduce native ads inside ChatGPT.
 This matters because it changes how people will discover, compare, and choose businesses online.

Traditionally, the sequence looks like this:
Search → Browse → Compare → Click → Convert

With ChatGPT, the sequence becomes much shorter:
Ask → Recommendation → Action

And the questions users ask are far more explicit than keyword searches:
“Who should I hire for…?”
 “Which service is best for…?”
 “What’s the most reliable option for…?”

This is higher-quality intent than “best X near me” … and that’s what makes this interesting.

How It Works
Instead of bidding on keywords, ads will be matched to natural-language intent inside conversations.

OpenAI has hinted at three structural differences vs Google/Meta:

1. Intent from context
Recommendations are driven by conversations, not just queries or interests.

2. Relevance over pure budget
Early documentation suggests the “best answer” matters as much as the highest bid.

3. In-line conversion
The answer itself can act as the landing page, reducing the need for funnels or retargeting.

If implemented well, this compression should reduce friction and improve efficiency - especially for businesses with clear offers.

What to Expect First
Like every new ad surface, three things typically happen:

1. Low competition
Early advertisers face minimal auction pressure.

2. Favourable economics
CPC/CPA tends to be lowest before the market saturates (Google ~2007, 

3. Meta ~2012, TikTok ~2020).
Fast learning curves

The platform iterates quickly once real spend enters.
The learning advantage compounds for brands who move early - not because they’re smarter, but because they have real data before everyone else.

Who Benefits

This format naturally suits:
Leadgen categories that rely on expertise or trust (legal, finance, trades, healthcare, insurance)

eCommerce with clear positioning and strong product-market fit
B2B service providers where recommendations matter

Local businesses that rely on “who should I use?” word-of-mouth economics
In short: if you benefit from being recommended, you benefit from this shift.

If You Want to Explore This Early
We’re quietly preparing the first wave of ChatGPT ad campaigns for clients who want to test and learn before the market gets crowded.

If you’d like to:
- understand how this applies to your category
- explore early pilots
- or get placed on the launch list

send me a message or contact Blue Thirst.
Early channels rarely stay early for long.

#performanceads
 #digitalads
 #paidmedia

Martin McAndrew

ChatGPT ads are coming, and here is how they work

Growth doesn’t come from more channels. It comes from stable ones. 

Exploring new channels is useful but only when your core channels are stable. Many businesses expand too early. Google and Meta still drive most performance when managed with structure. 

New channels should be added only when there is a clear plan and a strong reason. Start by analysing your current results. If Google and Meta are stable, consider testing emerging ad platforms or niche search engines. Use small budgets, structured tests, and clear evaluation metrics. New channels work best when they complement your core strategy.

 Clarity first. Expansion second. https://lnkd.in/dEg93Pj #digitalmarketing #paidmedia #newchannels #ppc #growth

If you want cleaner performance in Q1, fix the waste from Q4. Three checks, five minutes each.

If you want a quick performance lift before the new year, here are three checks that take under five minutes each.

1. check your Google Ads search terms. Remove anything with low intent. This protects your budget. 

2. Review your Meta creative frequency. Anything consistently above four in prospecting should be refreshed.

3. check your site load speed. Slow pages hurt both SEO and paid performance.
 
 These simple checks help you enter January with stronger efficiency.
 
 https://lnkd.in/dEg93Pj
 #digitalmarketing #ppc #seo #metaads #quickwins

Portuguese-Speaking Google and Meta Ads Contractor

Contract basis. Remote.

Overview
We are looking for an experienced Portuguese-speaking performance marketer to support the delivery of a paid media contract. This is a hands-on contractor role focused on execution, optimisation, and disciplined account management.
You will work alongside a senior strategist and operate within an established framework. The focus is on intent, efficiency, and clean data rather than surface-level optimisation.

Responsibilities:

Google Ads:
- Day-to-day management of Search and Performance Max campaigns
- Search term analysis and negative keyword management
- Budget pacing and efficiency control
- Conversion tracking checks and basic diagnostics
- Identification of wasted spend and scalable opportunity

Meta Ads:
- Campaign and ad set optimisation
- Creative performance analysis with frequency awareness
- Audience signal quality checks
- Budget allocation based on performance trends
- Structured feedback to support creative testing

Cross-channel:
- Work confidently with Portuguese-language ad copy and keyword intent
- Maintain clean naming conventions and account structure
- Flag tracking or data issues early
- Provide short, clear performance summaries when required
- Execute changes accurately and on time

Required Experience
- Proven experience managing Google Ads and Meta Ads accounts
- Fluent or native Portuguese. Written and spoken
- Strong working English. Written and spoken
- Experience managing performance-driven lead generation or ecommerce accounts
- Comfortable operating within structured accounts and defined processes
- Strong understanding of search intent and efficiency drivers

Advantageous Experience
- Experience working with health and fitness brands
- Understanding of regulated or compliance-aware verticals
- Ability to work in additional European languages beyond Portuguese and 
English
- Experience working with European or UK-based clients
- Familiarity with GA4 and basic conversion diagnostics
- Exposure to CRM or offline conversion tracking

Working Arrangement
Contractor basis
Remote
Flexible hours, with reliable overlap during UK working hours
Paid on an agreed monthly or day-rate basis depending on scope

How Success Is Measured
- Account structure and hygiene remain clean
- Wasted spend is actively reduced
- Performance issues are identified early
- Changes are executed accurately and on time
- Communication is clear, concise, and commercially relevant

Next Steps
If you are interested, please share:
A short summary of relevant Google and Meta Ads experience
Any experience in health and fitness or regulated verticals
Languages spoken and level of fluency
Availability and preferred contract rate

#googleads #metaads #performancemarketing #ppc #portuguese #multilingual #contractor #remotejobs #healthandfitness

AI removes friction. Structured marketers capture the value. 

AI continues to impact marketing workflows with recent updates focused on improved content generation, stronger analysis tools, and more integrated automation. 

Tools that analyse landing pages, competitors, and ad performance now provide more accurate insights. 

This gives marketers faster routes to action. The trend is clear. AI will assist heavily with research, analysis, and production, but it still relies on strong inputs and clear frameworks. 

Marketers who build structured processes will see the largest gains. AI helps you move faster but strategy still wins. 

https://lnkd.in/dEg93Pj #ai #marketingtools #digitalmarketing #automation #ppc

How Blue Thirst added added over £1,000,000 in the 2025 Cyber Week revenue for our client: Elizabeth Scarlett

This year there was a clear objective:  Build the most profitable Cyber Week in the brand’s history and unlock scalable international growth.

The outcome exceeded expectations.
Revenue increased from £733k to £1.74M, delivering over £1M in incremental sales while maintaining exceptional efficiency.

Read the full case study here:
https://lnkd.in/eKg97VfE

#ppc #digitalmarketing #googleads

Quickest win for B2B lead generation is normally landing page improvements

B2B lead generation is often slowed by unclear messaging and weak landing pages. Many businesses send paid traffic to pages that do not reflect what decision makers need. Long forms, generic statements, and unclear value all reduce conversion rates.
 
 Start by simplifying your message. State what you do, who it is for, and why it helps. Add proof. Use short forms with strong follow up. Build content that supports early research and reduces uncertainty. B2B audiences move slower, compare more options, and require more clarity. If you remove friction, you increase conversions.
 
 If your current lead generation feels inconsistent, start with clarity.
 
 https://lnkd.in/dEg93Pj
 #b2bmarketing #leadgeneration #digitalmarketing #ppc #seo

Marketing fails when data lies. Fix the technical layer first.

Technical marketing is becoming essential. Tracking, tagging, automation, and clean data structures all influence performance. If your data is inconsistent, your decisions become slower and less reliable. Technical skills help you build systems that support growth.
 
 Start with a tracking review. Check your tags, conversion setups, and data consistency. Then build templates for reporting, analysis, and optimisation. Use AI to support the process but maintain clear frameworks. Technical marketing is not about complexity. It is about clarity.
 
 If you improve your technical foundations, every marketing channel performs better.
 
 https://lnkd.in/dEg93Pj
 #technicalmarketing #digitalmarketing #analytics #ppc #seo

In Google and Meta Ads spend grows linearly. Complexity grows exponentially. Structure keeps the gap under control.

Strong paid media results come from structure, not volume. Many businesses increase ad spend during peak periods without updating their account foundations. This creates inefficiencies and inconsistent performance.

Blue Thirst provides structured paid media support that focuses on stability, clarity, and tracking accuracy. You receive a clear strategy, channel alignment, and consistent optimisation across Google and Meta. This helps you protect performance even during busy seasons.

If you want to tighten your paid media setup, we can support you.

https://lnkd.in/dEg93Pj
#paidmedia #ppc #googleads #metaads #digitalmarketing

When your Google Ads account is built on strong foundations, consistency becomes a competitive advantage.

A consistent Google Ads strategy is more effective than constant reactive changes. Many businesses make short term decisions that harm long term stability. If your account is built on strong structure, clear signals, and stable tracking, you gain consistent results with less volatility.

Blue Thirst’s Google Ads retainers focus on search term quality, bidding logic, landing page alignment, and structured reporting. You receive ongoing optimisation, monthly planning, and a clear reporting framework.

If you want predictable growth from Google Ads, a structured retainer helps you achieve it.

https://lnkd.in/dEg93Pj
#googleads #ppc #ecommerce #digitalmarketing #leadgen

Your Google Ads problem isn’t bidding. It’s structure. And it’s costing you money every day. 

Most Google Ads accounts do not struggle because of bidding. They struggle because of structure. When structure is unclear, reporting becomes noisy and optimisation slows down. Search terms drift. 

Budgets leak. Performance looks inconsistent even when demand is stable. A strong structure does three things well. 

It separates brand from non brand clearly. It groups keywords by intent, not volume. It makes it obvious where profit is coming from. 

If you cannot answer where your next pound of spend should go within five minutes, the structure is not doing its job. 

Good structure does not make accounts complicated. It makes decisions faster. https://lnkd.in/dEg93Pj 

#googleads #ppc #paidmedia #digitalmarketing #growth

If you’re still chasing “perfect” attribution, you’re already losing.

Chasing perfect attribution is a trap. 

No platform sees the full journey. Each one reports its own version of the truth. 

The goal is not perfect numbers. The goal is consistent numbers. When tracking is stable, trends matter more than daily swings. Decisions get faster. Confidence improves. Teams stop arguing about whose data is right. 

Strong marketing teams agree on which numbers they trust and build around them. 

That is how you scale without guessing. 
#analytics #attribution #digitalmarketing #ppc #data

If Meta ads performance stalls 90% of the time this is the problem:

Creative testing is the engine that drives Meta Ads performance. Most accounts rely on a small pool of creatives that quickly burn out. This increases frequency, lowers engagement, and raises costs.

Blue Thirst’s creative testing approach uses structured frameworks that show which angles, messages, and visuals produce the strongest early signals. You receive new creative tests each month, ongoing rotation, and reporting that shows what to scale.

If you want more stable Meta performance, creative testing is essential.

https://lnkd.in/dEg93Pj
#metaads #creativetesting #paidmedia #digitalmarketing #ecommerce

In performance marketing, growth comes from subtraction.

Performance marketing is rarely about finding new tactics. It is about removing what does not work.

Most gains come from pruning, not adding.
Cut weak keywords.
Pause low intent placements.
Remove reports no one uses.

Every layer of complexity slows decisions and hides problems.

If your account feels hard to manage, that is usually a signal that it is doing too much.

Simple systems scale better.

#digitalmarketing #ppc #growth #marketingstrategy #performance

How to improve marketing performance without sending more money!

Most marketing decisions are influenced by incomplete data. Platforms only show part of the picture. The solution is not to chase perfect attribution but to build reliable data pipelines. Use consistent tagging, first party tracking, server side setups, and unified reporting.

Start by identifying which numbers you trust. Then build a framework that reduces variation. Use trending rather than single day data. Compare channels by movement, not isolated metrics. When your data is consistent, your decisions become faster and more reliable.

Strong marketing is built on strong data, not guesswork.

https://lnkd.in/dEg93Pj
#data #analytics #digitalmarketing #marketingstrategy #ppc

What you really need in 2026 (post Andromeda Update) to make Meta Ads work.

Creative testing is the engine that drives Meta Ads performance. Most accounts rely on a small pool of creatives that quickly burn out. This increases frequency, lowers engagement, and raises costs.

Some of the data Meta uses in the Andromeda update:

• What color products you look at
• Which designs make you stop scrolling
• When you scroll fast
• When you slow down
• What time you buy more
• Do you watch video or static
• Do you react more to emotional content? funny? realistic?
• Are you buying from home? late night? office break?

Blue Thirst’s creative testing approach uses structured frameworks that show which angles, messages, and visuals produce the strongest early signals. You receive new creative tests each month, ongoing rotation, and reporting that shows what to scale.

If you want more stable Meta performance, creative testing is essential.

https://lnkd.in/dEg93Pj
#metaads #creativetesting #paidmedia #digitalmarketing #ecommerce

Want to help at the sharp end for the most vulnerable people in Bournemouth?  Today we are feeding over 100 with a banging chicken biriani all from donated food.

WAH (We are humans) run 5+ hot meals to Bournemouth,  Poole and Christchurchs most in need each week, a pantry, clothing distribution and much much more.

if you have a couple of hours a week and really want to make a difference to people that need it drop me a dm of checkout.

it's all about

No religion
No money
just humans helping other humans

https://lnkd.in/efSgUq2G

#Bournemouth #poole #Christchurchs #voulentering

Volunteers needed Bocombe - Bournemouth. We Are Humans desperately need some help.  If you have a car and have a couple of hours per week to help us collect donated food from the supermarkets to feed the homeless with we would love your help. Please drop me a dm or visit the charity page

Are you a great Portuguese speaking Google ads and Meta Ads expert?  We want to hear from you!

- Message me directly if you have got what we are looking for or comment and we will follow up.
Please share with anyone in your network who may be a good fit!


#googleads
#metaads
#paidmedia
#performancemarketing
#ppc
#portuguese
#multilingual
#europeanmarkets
#contractor
#freelancemarketer
#remotejobs
#healthandfitness
#fitnessmarketing

We are looking for a Portuguese-speaking Google and Meta Ads contractor to support delivery on an active paid media contract.

This is a hands-on role. Execution, optimisation, and account hygiene matter more than buzzwords.
The work sits across Google Ads and Meta Ads, operating inside a structured 
framework alongside a senior strategist.

What we are looking for:
- Fluent or native Portuguese
- Strong working English
- Proven experience managing Google Ads and Meta Ads

Comfortable working with search intent, efficiency, and clean account structure

- Experience in health and fitness is advantageous
- Additional European languages are a plus

Role details:
- Contractor basis
- Fully remote
- Flexible hours with UK working time overlap
- Ongoing work for the right person

If this sounds like you, or someone you know, send a short intro with:
Relevant Google and Meta Ads experience

-Languages spoken
-Availability and rate
- Message us directly or comment and we will follow up.
Please share with anyone in your network who may be a good fit.

#googleads
 #metaads
 #paidmedia
 #performancemarketing
 #ppc
 #portuguese
 #multilingual
 #europeanmarkets
 #contractor
 #freelancemarketer
 #remotejobs
 #healthandfitness
 #fitnessmarketing

taplio

Martin McAndrew's Linkedin Analytics

Martin McAndrew

Performance ScoreMartin McAndrew's LinkedIn Performance

Martin McAndrew's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Martin McAndrew's Linkedin Analytics

Martin McAndrew

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Martin McAndrew's LinkedIn Performance

Martin McAndrew's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Martin McAndrew's Linkedin Analytics

Performance ScoreMartin McAndrew's LinkedIn Performance

Martin McAndrew's Best Posts (last 30 days)