Personio

PM/GM

Kavak.com

Kavak is the leading e-commerce to buy, finance and sell pre-owned cars in emerging markets.
We are the biggest startup in LATAM with a current valuation of US$8.7B

I oversee all customer-facing products at Kavak, leading the following teams:
- E-commerce
- Organic growth / SEO
- Martech
- After-sales
- Core APIs
- Payments
- Local product teams in each of our markets
- Mobile apps

Director of Product Management - Customer Products

Director of Product Management - Ecommerce, Growth, and International Expansion 

- Led Product Management for the International Expansion vertical at Kavak, leading a product org of 14 people across Spain, Mexico, Argentina, and Turkey
- Launched Kavak ecosystem of products in Turkey, UAE, and Oman
- Managed local product and tech teams to deliver quick solutions to achieve the business goals
- Coordinated roadmap with global product verticals

Director of Product Management - International Expansion

Workana

The leading independent talent marketplace in Latin America

•	Created product vision and roadmap for 2022, working backwards from the customer
•	Organized the product team around clear objectives with OKRs
•	Implemented a structured product process from discovering customer needs to developing solutions
•	Segmented customers and redefined client target
•	Identified key areas the product needed to improve for sustainable growth, with Outcome-Driven Innovation based on Jobs-to-be-done

Chief Product Officer

Crecerus

Helping children realize their maximum potential by addressing their developmental disorders before the age of 3.

•	Increased 5x the ability of physicians to identify the risk for developmental disorders in children before the age of 3
•	Won MIT 100K Accelerate 2021 startup competition
•	Led business, product, and strategy as a side project for social impact
•	Built fully functional product using low-code tools
•	Ran clinical trials with more than 300 patients and physicians in Argentina from Oct 2020 to March 2021

Co-Founder

MIT Sloan School of Management

•	MIT 100K Accelerate 2021 winner with Crecerus.com
•	MIT 100K Latam 2020 finalist, Pitch category
•	Entrepreneurship & Innovation certificate
•	Teaching Assistant for System Dynamics for Business and Policy for MBA and EMBA students
•	PM advisor @ Product Management Club
•	Member of the Product Management Club,  Fintech Club, Healthcare Club, Latin American Business Club and the Soccer Club
•	MIT Legatum Fellow 2020-2021
•	MIT Fintech Conference 2020 and 2021

Kyriba

•	Evaluated 30+ product and venture ideas to launch the Data and Analytics business unit
•	Discovered opportunities in financial services, P2P marketplaces, treasury management, risk, working capital and payments, improving addressable market of company by 46%

Product Management MBA Intern

OLX Group

OLX Group is an online classifieds marketplace with 800M annual revenue and 300M+ monthly active users, a Naspers (LSE: NPN) company
• Led the User Accounts and User Communications teams. Total direct reports 5 FTEs. Total product & tech team size 16 FTEs
• Owned team strategy, roadmap and execution presenting quarterly to senior management 
• Managed PMs, data analysts and UX designers, defining performance reviews, holding regular 1-1s and mentoring professionally

Head of Product

• Developed user reputation system increasing view to transaction conversion rate by 37%
• Designed user communications stack, reaching +50M monthly active users handling 1.5B/mo event volume
• Supervised scalability for launch in India, Pakistan, Indonesia and South Africa growing from 4 to 45M monthly active users to become biggest classifieds app in emerging markets
• Coordinated JIRA and project management process for 80 people office, articulating stakeholders and development needs

Sr. Product Manager

• Led product (team of 15) to build Letgo marketplace from idea stage to +4M monthly active users as a corporate innovation project
• Defined product roadmap and collaborated in the definition of positioning and go to market for launching in 11 countries
• Disrupted competition to win leadership positions in 3 countries in 18 months, becoming fastest growing business unit in company

Product Manager

ITBA

•	Taught total of +500 students as part-time professor for Systems Dynamics and Systems Modeling (System Dynamics, Discrete Event Modeling and Agent Based Modeling). 
•	Mentored and trained 6 teaching assistants. 
•	Developed over 200 real-life problems/drills for students to resolve in teams/homework, sharing with faculty at ITBA.

System dynamics is a methodology and mathematical modeling technique to frame, understand, and discuss complex issues and problems. It is an approach to understanding the nonlinear behaviour of complex systems over time, originally developed to help corporate managers improve their understanding of industrial processes. 
During this course, we also teach other modeling paradigms such as discrete event and agent based modeling.

Assistant Professor for Systems Thinking and Modeling Course

Flimbu

•	Founded company and hired team of five for Marketing, Technology and Business to develop Flimbu from idea stage to break-even business with annual revenues of $120K
•	Optimized more than $4M/yr in advertising budgets from over 100 customers on three continents; managed relationships with key stakeholders, including local media giant Grupo Clarin (LSE: GCLA)

Continente Siete

•	Led teams of 3 consultants and managed customer relationships.
•	Modeled consumer demand improving Unilever forecasting accuracy by 10% for Argentina and Brazil, generating $4M savings in working capital optimization
•	Optimized capital needs by $2M with an innovative scheduling algorithm for a public transportation company

Project Leader

I lead teams to build customer-delighting and engaging digital products across web, Android, and iOS.

In the past 12 years, I have:
- Started 2 companies, exited one, closed the other.
- Led product for a consumer marketplace app from idea to 4M MAU in 14 countries
- Managed product teams in an app with +60M MAU
- Owned all consumer products for the biggest VC-backed startup in Latam (Kavak.com)

I usually help companies as Consultant when:
- Their product and development teams struggle to deliver high-quality products
- They lack a product vision and their roadmap keeps changing
- They need to build or restructure their product and tech organization

My comfort zone is consumer products and marketplaces, but I'm also keen to continue my career in B2B software. Also happy to help as NED.

Reach out at hi@tato.pm

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