Pinch Marketing Inc

I founded and lead Pinch, your digital marketing partner for B2B marketing and lead generation. With deep industry knowledge, we get to the "So What" of your business faster, delivering marketing that makes an impact.

We understand that marketing is a team sport, which is why we seamlessly integrate with your existing team or agency partners. Whether you have a team of 20 or none at all, we play well with others to plan and execute effective campaigns.

At Pinch, we know that time is of the essence. That's why we pride ourselves on our speed to market, delivering on what's due yesterday. Our customers can attest to the results we've achieved, and we're excited to help you take your business to the next level.

President

Viafoura

As the VP of Marketing, I define, drive and execute the company’s Demand Generation strategy. Part of the senior leadership team, I'm focused on acquiring and retaining new customers to achieve revenue growth targets for our SaaS business. This includes driving demand across sales and customer success teams, as well as building marketing programs to drive conversions, product purchase and retention.

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. Using best-in-class engagement and content moderation solutions, Viafoura helps companies create active, civil and loyal online communities — all while driving higher registrations and subscriptions.

VP of Marketing

EventMobi

Director of Digital Marketing

Softchoice

Softchoice is a leading North American provider of IT solutions and services, helping small, mid-market, enterprise and public sector organizations harness the power of innovation is our guiding principle. To do this we offer the best of all possible worlds. That includes the efficiency, reliability and cost-savings of a national IT supplier along with the personal touch and technical expertise of a local solutions provider. 

My purpose is to design amazing yet relevant digital experiences for our clients and partners including Microsoft, Cisco, Dell and Adobe, that deliver tangible results for Softchoice. 

My team leverages various digital channels to drive qualified leads for the business development teams. Ultimately, my team develops digital stories that help us to develop deeper client relationships.

Digital Marketing Team Leader

The Mezzanine Group

The Mezzanine Group provides strategic marketing consulting and outsourced marketing management services. Strategic marketing consulting. Includes: including internal and external research to develop a strategic marketing plan and one-year action plan that details the tactics, timeline, budget and metrics to translate strategy into action, and measure results.

As Marketing Director at the Mezzanine Group, I acted as the chief marketing officer for my clients who are typically mid-sized business-to-business (B2B) companies. I was responsible for developing strategic and tactical marketing plans for my clients, managing ongoing implementation and measuring and achieving results.

Marketing Director

WeGoWeGo.com

Developed the first user-generated semantic search engine for the B2C market in Toronto. Led internal and external team members to build a company from the ground up including setting strategy, designing a unique customer experience, building relationships with partners, execution of guerrilla marketing tactics, managing contractors, and keeping the books.

Co-Founder and CEO

Mercer

Responsible for developing and executing marketing strategies within the Information Products Solutions team in Canada. Directed marketing research, product planning and advertising functions to accomplish the revenue objectives. Pioneered the introduction of latest digital marketing strategies for the global information solutions division. Part of management team, advised and assisted senior team leaders on market considerations affecting regional revenue growth strategies. Led a team of marketing and inside sales professionals.

Marketing Team Leader - Canada

Implemented overall marketing objectives, plans and programs for Human Resources sector products/services of CCH Canadian. Conducted and analyzed market research studies pertaining to products/services. Overseen product development from the marketing perspective. Reviewed suitability of pricing, market placement, and product introduction. Responsible for advertising and promotion programs including digital marketing.

Marketing Manager

Dye & Durham

Developed and implemented marketing strategies that supported product/brand business plans through selection and use of multiple direct marketing techniques including catalogue, direct mail and telemarketing. Spearheaded the launch of the company's first e-commerce site. Analyzed market research to understand consumer behavior and to identify target opportunities.

Marketing Specialist

Entrepreneurial marketing executive with 20 years experience in hands-on planning and implementing of digital and conventional marketing strategies that exceed revenue targets in corporate and start-up environments. 

Core Skills:
- Developing new and innovative strategic marketing initiatives 
- Managing, developing and supervising marketing and sales professionals
- Building e-awareness and customer interactions by developing targeted and relevant digital marketing programs by introducing enhanced viral, social media, email and latest SEO and SEM techniques
- Marketing by the numbers: SaaS KPIs including MRR, ARPU, MRR, CAC, LTV

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