Vattenfall

Strategic Communications Advisor

Klarna

Head of marketing for the development & launch of Klarna's first sub brand (BtoB): Klarna Kosma. Leading the marketing team. Responsibilities include branding, end to end GTM-plans, messaging and value proposition, activating users and driving KPIs. Klarna Kosma is Europe’s most scalable and proven open banking platform. It combines unrivalled bank coverage, 15 years of experience and our legendary passion for smoooth customer experiences through our optimized front-end design.

Head of Marketing - Klarna Kosma Open Banking

WorldFirst

Contracted to do the marketing and market expansion for WorldFirst (part of Ant Group) in The Netherlands and start executing European expansion, offering on-line payments platform & FX services for e-commerce companies trading internationally. Main responsibilities:

- Creating a marketing strategy & execution;
- Marketing localization for continental Europe;
- PR initiatives;
- Managing budgets;
- Website optimalisation;
- Email marketing

Marketing Director

Nederlandsche Betaal & Wissel Maatschappij N.V.

In 2014 we launched the fintech party 'NBWM'. The aim of this company was to better serve small and medium-sized businesses with international payments. As a co-founder and marketer, I was responsible for setting up the brand, the website based on user experience to generate new customers, implementing a CRM software and getting our message out in a very targeted way in different media where PR, in addition to paid media, played an important role. As a result, we managed to grow strongly, which earned us 10th place in the 2019 Financial Times FT1000 ranking (lists the fastest-growing companies in Europe).We have sold the company in 2020 to iBanFirst.

Head of Marketing

ING Investment Management

- Creating a retail marketing strategy;
- Product development of online investment services for self-directed customers, focusing on a mutual funds execution only platform: www.fitvermogen.nl;
- Introducing of Web Analytics, campaign management, PPC/Banner campaign planning and optimisation, SEO/SEA strategy and implementation;
- Advertising agency selection, appointment and management;
- Managing a team of marketers;
- Managing budgets;
- Media planning;
- Development and execution first retail campaign for launch execution only platform & new brand.

Marketing Manager

Saxo Bank

-	Creation and execution of measurable marketing strategy for Saxo Bank;
-       Brand management;
-	Focus on acquiring clients and increasing customer activities; 
-	Introduction of online sales funnel optimization  to increase conversion rates; 
-	Budget and cost responsible;
-	Instructing and cooperating with agencies (media, online and advertisement);
-	Writing requirements for website development and website content;
-	Development pricing and product policy;
-	Social media and email marketing;
-	Online search engine marketing;
-	Display advertising and affiliate marketing;
-	Launching of TV commercials;
-	Responsible for all Public Relations and Communications Programs.

Marketing manager

BinckBank

-	Responsible for the product ‘www.alex.nl’,  including customer marketing, conversion improvements, SEO, usability, new features and after sales;
-	Development of strategy, including new products;
-	Assembling customers’ wishes and incorporating these into the relevant software; 
-	Writing requirements for website development;
-	Creating procedures for operational processes;
-	Relation management third parties;
-	Cost management and pricing issues;
-	Research and negotiations with UK based providers to introduce CFD’s in the BinckBank portfolio.

Business Manager

ABN AMRO Markets

-	Introducing new marketing strategies (e.g. online marketing, guerrilla marketing, viral marketing) to improve the awareness and purchase intent;
-       Brand management;
-	Creating campaigns such as ‘EcoJacht.nl’, 'Certificates' and ‘Slimste Belegger' (Brightest investor) in both the Netherlands and Belgium. The ‘Slimste Belegger'-campaign was awarded an Effie. 'Certificates' campaign got an Effie nomination; 
-	Marketing of Dutch Delight (in collaboration with Delta Lloyd and Fortis); 
-	Concluding annual contracts with large media parties;
-	Professionalizing and selecting media contacts to generate PR;
-	Selecting advertising agencies and maintaining contact;
-	Creating a branding strategy for Fortis Markets.

ABN AMRO Bank N.V.

-	Development of ABN AMRO’s marketing investment fund campaigns (both ABN AMRO and non-ABN AMRO investment funds);
-	Marketing of and positioning strategy for customers’ investments, including marketing and communication efforts;
-	Development of initiatives to increase (investing) customers’ commitment to ABN AMRO, including a personal annual investment report;
-	Development and marketing launch of ‘TradeBox’ (online broker) which had to compete with specialized online brokers;
-	Part of the team to develop and introduce the label ‘Preferred Banking’;
-	Originator and manager of the sponsored magazine ‘Vivant’.

Senior Marketer

-	Responsible for supervision of advertising agency, in particular with respect to sales promotion;
-	Development of different campaigns including Office Net Mac (nominated for Esprix award);
-	Organization and marketing (radio, advertising, DM and TV) of largest client treatment event of ABN AMRO in ‘De Efteling’.

Marketer

-	Assembling customers’ wishes and incorporating these  into software suitable for ABN AMRO electronic banking;
-	Responsible for policy to phase out outdated software at customers’ sites.

Product Manager Electronic Banking

Management Trainee

- Customer-orientated marketer with analytical capacities;
- Willingness to roll up your sleeves and get things done;
- Entrepreneurial and high ownership;
- An energetic, creative team player with good social skills.

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