Martyna Fiedorczuk's Linkedin Analytics

• Over 10 years of experience in analysing and interpreting marketing, sales and customer data to improve product performance and consumer’s experience. • Measuring marketing effectiveness, reporting sales results, identifying trends, highlighting opportunities and risks, showing key drivers and translating data into actionable insights to improve customer acquisition, retention and LTV, achieve forecasted revenue/profit or increase market shares. • Working with stakeholders across the business, gaining a better understanding of their pain points and analytical needs to make suggestions for strategic testing and tactical changes to support customers value increase. • Work experience in Marketing, Digital, Strategy, Insight and Sales teams. Master’s degree in Finance. • An advanced user of Excel, SQL, Adobe Analytics, Google Analytics, Power BI and Similarweb for effective data analyses, visualisation and reporting.