Unlock

Unlock is a CRO agency that crafts high converting landing pages and marketing sites for ambitious brands.

Reach out to get a quote today.

Founder

Great Software

My mission with greatsoftware.io is to build the world's largest and most trusted B2B SaaS review site.

It’s very early days. 

But we're already getting ~4,000 organic monthly visitors and a MoM visitor growth rate of ~80%.

DM me on LinkedIn or email me at marty@greatsoftware.io if you’d like to collaborate.

Driva

Joined Driva as their first Head of Growth.

Managed a team of 3 marketing and creative specialists as well as 2 designers offshore.

Created team SOPs and rituals. Managed weekly sprints and quarterly OKRs for both company wide and Growth team.

Introduced performance creative for specific paid social platforms (Facebook, Instagram and TikTok) turning them into profitable channels from month 1.

Lead conversion rate optimization (CRO) strategy, leading to a 15% overall improvement in conversion rates across landing pages.

Lead SEO strategy (content machine and backlink outreach) with a 800% annual increase in organic traffic.

Lead affiliate partnerships with YouTube, TikTok and Instagram influencers.

Lead brand marketing campaigns including 2x activations and 1x TV spot.

Head of Growth

Eucalyptus

Joined Eucalyptus at series A (~25 employees) and left post-series B (~130 employees).

I helped form the early Growth team and hired team members.

Responsible for all conversion rate optimization (CRO) activities across a portfolio of 5 brands including Pilot, Kin Fertility, Software, Normal and Juniper. This included A/B testing, messaging testing, lead gen and more.

Personally built 3 entire websites (Pilot, Kin and Software) using Webflow during my time at Eucalyptus.

CRO specialist

Study Vision

Highlights include:
- Introducing a new online portal for homestay hosts to view and manage their bookings.
- Introducing Alipay and WeChat pay options for international students to pay for their accommodation which eventually was used for approximately 33% of all payment transactions for the business (~$2.5m AUD of transactions per year).
- Built and designed a new website which was optimised for all stakeholders (students, hosts, agents and universities).
- Managed Google and Facebook ads and creative.

Growth Lead

Associate

Deloitte Australia

Summer Intern

I'm a performance marketer with 6 years experience who was once a Chartered Accountant in a previous life.

I've worked with startups in the DTC, SaaS and fintech spaces as a Head of Growth, CRO lead and consultant. 

I've worked on ad accounts spending upwards of seven figures per month across channels such as Google, YouTube, Facebook, Instagram, TikTok and more.

I offer a unique blend of creative and analytical skills that can make me an asset for your business.

I am currently running Unlock, a conversion rate optimization (CRO) agency focused on helping clients build better landing pages and sales funnels.

Oh I also can crank out mean Webflow sites with the best of them - having built pilot.com.au, kinfertility.com.au, skin.software and many more.

DM or email me at marty@martyyoussef.com if you'd like to work together.

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