RISE Research Institutes of Sweden

Digital strategy within marketing and communication

Digital Strategist

Martinodman.se

Freelance for Projects within Digital Marketing, Communications and Digital Growth.

Clients: Systembolaget, Besikta, Rejlers, Hjärt-Lungfonden, Procter & Gamble, Pepsico, Dustin, RedBull, Enerfy, NCC Housing, Swedbank, Gant, Eon, Novartis, GSK, PwC, Uminova, Mentor Acadamies, Veidekke Bostad, Business Design Studio, ID06

Agencies: BerntzonBylund, Society 46, Ottoboni

Digital Strategist I Digital Tactician I Digital Marketer

Amarys Consulting AB

Consulting network within change management, martech and IT

Partner

Berghs School of Communication

Coursel Facilitator for Growth Marketing - Datadriven Marketing 21/22

Course Facilitator

Veidekke Sverige

Full time consultancy from May 2016 to Aug 2018. Part time consultancy from Aug 2018. Ending contract at Nov 2019. Procurements: Digital Partner for Website, Online Development and Service Design. Stategic Advertising Agency for both Bostad and Group-level. Media Agency for General Media and Social Distribution for Paid Media. SEO partner for Strategy and Tactics implementation. Customer Service Platform with strategy and implementation of team and workflow. Social Media Management platform with the implementation of team and workflow. Other areas: Conducting the launch of B2B blog of Bostadspolitik.se Initiating and conducting the growth organically and community growth of Bostadspoltik.se Consolidation of Social Media Channels growing the organic base with over 300% Areas covered: Social Media, Advertising, Sales, CRM, Process, Growth, Measure, Transformation, Culture

Digital Manager - Veidekke Bostad - Consultant

Matchcoach.se

Founding coach

PwC Sweden

Summary of my contribution:
507 % increased clicks from social media
79 % increased interactions in social media
101 % more visits to websites
165 % more contacts gained from social media

Focusing on building engagement, dialogue, interaction and reach. In that order.

Other areas of investigation are building and coaching thought leaders, rich media enhancements, visualisation of content, retargeting and segmentation in social channels. 

In other words I am doing my very best in working with best practice and state of the art within social media. But nevertheless, constantly trying to improve both myself and the business I am currently embracing.

Social Media Manager - Consultant

Novartis

Overall: 

Setting up routines for strategic and tactical improvements in Paid Media, Earned Media, Owned Media. Implementing an Online Analytics process for the Nordics. Working with both global and local management to launch and deploy digital initiatives. 

Brand:

Implementing and launching of Nicotinell equity brand marketing with the smoking cessation initiative "7 Keys to Quit" in four markets simultaneously. This include apps for both iPhone and Android, responsive websites and paid digital marketing. 

Planning and conducting the digital assets for content and tactics on "The Body Orchestra" and "Smärtkollen".

Digital Manager Nordics - Acting

Acting Head of Digital at NCC Housing (Bonava) with the responsibility to analyse and ensure a state-of-the-art-process in terms of digital communication in both Business Areas Housing (HQ Sweden) and in all Business Units (Norway, Denmark, Finland, Russia and Germany). Conducting a analysis of country- and cultural differences in the digital field.

Head of Digital Marketing - Acting

Ottoboni

Freelance contract.

Clients: Gant, E.On, HjärtLungfonden

Strategist - Consultant

In a classic Venn diagram you'll find me in the intersection of: IT, marketing and sales. That doesn't make me unique. But after spending well over 40 000 hours in that field, it makes me quite special.

Taplio

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