Marwan Arban's Linkedin Analytics

As the founder of ORIGIN, I am pioneering a new approach to communications in the Middle East. With a focus on psychology, we are the first agency in the region to specialize in understanding and leveraging the principles of human behavior to drive successful marketing campaigns. At ORIGIN, we believe that effective communication goes beyond catchy slogans and flashy visuals, better known as "the fluff". By applying insights from psychology and behavioral science, we are able to create campaigns that resonate with HUMANS on a deeper level, driving engagement and conversions. Our unique approach involves conducting deep research and testing using state-of-the-art EEG machinery. This allows us to measure consumers' brain activity and gain a deeper understanding of how they perceive and respond to marketing messages. By analyzing this data, we are able to develop campaigns that are optimized for maximum impact. Our team of experts brings together a unique blend of skills and experience, with backgrounds in marketing, psychology, and research. Together, we are able to craft compelling campaigns that speak to the needs and desires of our client's target audiences. As a pioneer in the field of marketing psychology, I am excited to be leading the way in this rapidly evolving industry. I am passionate about the power of communication to make a positive impact on people's lives, and I believe that by understanding the psychology behind consumer behavior, we can create campaigns that truly make a difference. I am proud to be part of the ORIGIN team, and I look forward to continuing to push the boundaries of marketing in the Middle East and beyond. Clients I have worked with include Accenture, NEOM, PIF, CBUAE, Saudia, Saudi Ministry of Culture, Rolex, Bahrain TRA, Samsung, SDAIA, MHRSD, MoTC Qatar, Bank Audi, AlBaraka Bank, Wyndham Grand Manama and more. Specialties: Business Concepts, Launching Brands, Business Development,, Lead Generation, Motivation & Leadership, Cold Calling, Human Capital Management, Human Psychology, and Human Behaviour. If you would like to collaborate, reach out to us at [email protected]