Resistant AI

-Strategic planning: Collaborates with key leaders to develop and implement multi-channel marketing plans that support business goals and growth in the US and Canada. Determines the most effective mix of events, public relations, thought leadership initiatives, social, lead generation and lead nurturing activities.
-Event management: Identifies relevant events aligned with business development and sales team target verticals and lead generation goals and manages all aspects of event participation.
-Thought leadership and content creation: Develops value-driven messaging and multi-channel content to support integrated marketing campaigns to drive awareness and demand generation.
-Lead generation and nurture: Creates content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel.

Marketing Manager, North America

Blue Prism

-Manages sponsorship for flagship event, Blue Prism World, including package creation and sponsor communications (2019, 2020 - virtual, 2021 - virtual)
-Oversees planning, logistics and participation in large scale North American sponsored events, including budget, internal collaboration, campaigns, onsite management and post-event reporting to ensure marketing goals achieved
-Sourced, evaluated and rolled-out global event management software and event fulfillment system currently used in Americas and EMEA Marketing teams

Corporate Events Manager

Self employed

-Media relations (big data and GPU-powered analytics, alternative financing, IT, energy, not-for-profit)
-Analyst relations (big data, GPU-powered analytics)
-Copywriting (IT, not-for-profit)

Communications and Media Relations Consultant

GS1 Canada

-Planned, developed and executed national and regional marketing, communications and public relations campaigns
-Wrote and edited press releases, web content, external and internal newsletters, speeches and correspondence for CEO and senior executives, direct mail campaigns, positioning documents
-Deployed media strategy that maximized international awareness and media coverage of organization’s re-branding from ECCC (Electronic Commerce Council of Canada) to GS1 Canada
-Managed media interviews for CEO, including key message development and advance briefing
-Developed “thought leadership” communications on B2B e-commerce and supply chain standards and services such as product identification and RFID
-Designed awards program for GS1 Canada members (Supply Chain Efficiency Award)

Media & Communications Specialist

MAVERICK Inc

Consultant

Opsis Communications & Marketing Inc.

Account Executive

Cohn & Wolfe

Account Coordinator

APCO Worldwide

Project Assistant

Enhances corporate marketing objectives through strategic branding and demand generation activities, including event, content and campaign management

Taplio

Mary Pygiel Fuochi's Linkedin Analytics

Mary Pygiel Fuochi

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Mary Pygiel Fuochi

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Mary Pygiel Fuochi's Linkedin Analytics