Mary Gilbert (Kerford)'s Linkedin Analytics

I unlock the potential in CMOs and their marketing organizations to deliver exceptional growth for the businesses that matter to our future. I bring 20+ years of experience standing up, modernizing, and leading high performing integrated marketing organizations in dynamic markets. I help CMOs and their teams create a winning formula moving them from reactive tactics to integrated vision, systemic activation, and results. My clients are heart-centered innovators, courageously forging new ground and building businesses that deliver real value in the 21st Century and beyond. They are thinking long-term with purpose, looking across sectors and economies for ways they can amplify and connect rather than crush and destroy. Leaders choose to work with me not only because I’ve been a change leader at the front lines of the evolving marketing landscape for over 25 years, but more importantly because I approach opportunities and problems from the perspective of the people involved, the customer experience, the team, and the organization. My journey has placed me at the forefront of the accelerating digital age starting out as a young marketer launching a number of foundational technologies and programs that form the basis for what is possible today. My leadership experience and skills have come through a combination of leadership roles in top organizations such as McCann Worldgroup, FCB, eBay Enterprise, and Facebook, and professional development in leadership, relational, and cultural capacities. I have had the opportunity to lead digital transformation strategies and marketing programs that drive growth for global Fortune 100 clients like Microsoft, LG, Facebook, Intel, Symantec, and eBay. I have also worked in and advised early and late-stage startups to maximize growth velocity and scale particularly around financial events.