Pitch Speaks

Marketing Consultancy & Ops for the following industries:
• Food & Beverage
• Martial Arts
• Jewellery
• Small Scale Manufacturing

Managing Owner

Ataa Agri Farms

Ataa Agri Farms is a small-scale farming business run by my family. Being a one-person marketing team, I handle the following:
• Branding & mock-up creation for billboards, standees, sacks for vegetables etc. 
• Handling marketing operations (traditional marketing); mostly out-of-home marketing. 
• Helping organize events at Chakri location for educating masses on using modern farming techniques (such as tunnel farming or hydroponic farming)

Marketing Manager

EU Tech Chamber (EUTECH)

• Managed digital & traditional marketing activities for EUTECH, European Senate, and M&P Group along with sub-companies. 
• Managed a team of 13 having graphic designers, web designers, video editors, and journalists. 
• Responsible for quality check, coordination, delegation & analysing team performance.
• Marketing campaign ideation.

Imarat Group

• Helped revamp the engagement strategy of Leasing team through introduction of email marketing & leasing kits
• Came up with & maintained monthly social media calendars for 3 digital assets (Amazon Outlet Mall, Florence Galleria, Danube Homes) - leading to an average monthly increase of 385% in reach, 120% in profile visits, 94% in website redirection, and 200% in overall engagement.
• Created leasing proposals using Adobe Photoshop
• Assisted in revamping the leasing department through creation of a new leasing strategy, kit, & funnel
• Created a tenant network list of approximately 450 brands in Pakistan to streamline leasing
• Reached out to 36 brands and developed networking liaison with them.
• Responsible for assigning mall branding spots to tenants of Amazon Outlet Mall, and pricing each spot giving a total of 1.2 million PKR revenue to mall.

Marketing & Leasing Specialist

• Execution of a marketing campaign called "Red Tag" for Amazon Outlet Mall - leading to a daily average increment of 65.7% in sales and 18.84% in footfall.
• Wrote press releases for the signing of MoUs with different companies, e.g. Toni & Guy
• Developed plans for NOC Approval of societies in Islamabad zones 1, 3, 5
• Developed a business feasibility study for salons, cash & carry's, and hospitals in Islamabad using 448 data points
• Ideated creatives and mood boards for IMARAT Retail Conference
• Built narratives and PR for external clients

Marketing Specialist

Graana.com

Graana is a smart property portal in Pakistan.
• Wrote approximately 250 effective Google and Facebook Ad copies for property listings.
• Assisted in Google and Facebook Ads' optimization.
• Came up with 4 email marketing campaigns for Graana.com's weekly newsletter
• Optimized 400+ property listings on Graana.com's website as per SEO rules, along with proofreading for grammar and accuracy

Digital Marketing Intern

Fauji Foundation

Fauji Foundation is a group of businesses that primarily work towards the welfare of retired servicemen in Pakistan.
• Prepared 600 vouchers for record-keeping (Inclusive of: Bank, Payment, and Journal Vouchers).
• Posted 600 vouchers in Oracle Financial modules.
• Reconciled year-end bank statements for financial year ended 2018.
• Assisted during preparation of accounts, and yearly audit.
• Worked in a team of five to promptly execute deliverables.
• Coordinated and liaised with other departments.

Finance Intern

As a marketing expert, I like to dip my toes in anything and everything related to the field. Be it traditional marketing, OOH marketing, guerilla marketing, digital, or anything else - I'm the person to call!

Looking to connect with like-minded individuals with the same passion for my field.

I can be reached at info@pitchspeaks.com for collaborations and service provision.

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Maryam Arshad's Linkedin Analytics

Maryam Arshad

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