Foundry

Marketing Director

Continuing my role within Foundry as Triblio is absorbed within its parent company

Senior Digital Marketing Manager

Triblio (a Foundry company)

Digital Marketing Manager

EyeCare Services Partners (ESP)

• Analyzed marketing, SEO, and advertising performance using Google Analytics, Facebook Insights, Mailchimp, and Tableau to inform and optimize strategy
• Set up marketing automation tools via Mailchimp, Constant Contact, and Smartsheet
• Designed images, wrote copy for, and A/B tested ads using dynamic creative optimization 
• Managed marketing budget and media plan for Eastern region
• Wrote copy for social media, website, email, and print for 30+ eye care practices
• Wrote scripts, film, and edit videos and gifs for digital marketing using Adobe Premiere

Associate Marketing Manager - East

• Wrote content for social media, website, email, and print
• Created images and videos for digital advertising and organic social media posts
• Analyzed ad performance using Google Analytics, Facebook Insights, and Tableau
• Planned, organized, and hosted educational and networking events
• Acted as the primary point of contact for vendors, digital agencies, media companies, etc.

Marketing Coordinator

Emergent Social Solutions

• Conceptualized campaigns to meet the needs of 20+ social media marketing agency clients ranging from healthcare, B2B, food service, software, and more.
• Prepared monthly marketing metrics reports for clients using Google Analytics
• Drafted scheduled, and monitored clients’ social media content
• Wrote B2B and B2C blog content for client and agency websites

Social Media Writer

• Drafted scheduled, and monitored clients’ social media content
• Created social media content calendars to meet business needs 
• Created social media images using Canva

Social Media Marketing Intern

Madison+Main

• Drafted creative briefs
• Conducted SWOT analysis of clients and prospective clients
• Wrote content calendars for agency clients’ social media
• Engaged in guerilla marketing for madison+main
• Conducted preliminary research of prospective agency clients
• Researched potential new markets for agency clients

Account Management Intern

Shockoe Whiskey & Wine

• Composed, managed, and tracked email campaigns using MailChimp and OpenTable
• Identified opportunities for brand exposure in the Richmond area
• Created digital marketing materials using Adobe Creative Suite
• Contacted prospective business partners

🔋 Converting Intent to Revenue with Triblio for ABM

Experienced digital marketer with over 7 years experience in social media marketing, content marketing, SEO, email marketing, ABM, and more for B2B, B2C, & healthcare. 

Currently accelerating pipeline at Foundry and continuously learning about everything #martech, #ABM, and #inboundmarketing.

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