CaliberMind

Senior Revenue Marketing Manager

Foundry

Promoted from Senior Digital Marketing Manager

Key Accomplishments
• Optimized landing pages and forms, resulting in a 75% lift in CVR
• Achieved a 60:1 ROAS with a competitor takeaway paid search campaign
• Launched automated calendar routing, increasing speed to lead

Marketing Director

Continuing my role within Foundry as Triblio is absorbed within its parent company

Senior Digital Marketing Manager

Triblio (a Foundry company)

Promoted from Digital Marketing Manager

Key Accomplishments
• Optimized marketing emails with average open rate increase of 66% 
• Made SEO updates resulting in 100% increase in monthly traffic to key page 
• Created a content asset that yielded 3 featured snippets and 6 top ranking keywords for SEO, becoming the top performing non-branded content for Triblio
• Exceeded Y/Y Inbound meeting goal by 83%

Digital Marketing Manager

EyeCare Services Partners (ESP)

Promoted from Marketing Coordinator

Key Accomplishments
• Created automated workflows to manage country-wide marketing / design work 
• Launched portal of on-demand courses with automated certificates
• Wrote, edited, and promoted informational COVID-19 videos for 10+ practices
• Grew social media following by 20% in a year 

Responsibilities:
• Analyzed marketing, SEO, and advertising performance using Google Analytics, Facebook Insights, Mailchimp, and Tableau to inform and optimize strategy
• Set up marketing automation tools via Mailchimp, Constant Contact, and Smartsheet
• Designed images, wrote copy for, and A/B tested ads using dynamic creative optimization 
• Managed marketing budget and media plan for Eastern region
• Wrote copy for social media, website, email, and print for 30+ eye care practices
• Wrote scripts, film, and edit videos and gifs for digital marketing using Adobe Premiere

Associate Marketing Manager - East

• Wrote content for social media, website, email, and print
• Created images and videos for digital advertising and organic social media posts
• Analyzed ad performance using Google Analytics, Facebook Insights, and Tableau
• Planned, organized, and hosted educational and networking events
• Acted as the primary point of contact for vendors, digital agencies, media companies, etc.

Marketing Coordinator

Emergent Social Solutions

Promoted from Social Media Marketing Intern

• Conceptualized campaigns to meet the needs of 20+ social media marketing agency clients ranging from healthcare, B2B, food service, software, and more.
• Prepared monthly marketing metrics reports for clients using Google Analytics
• Drafted scheduled, and monitored clients’ social media content
• Wrote B2B and B2C blog content for client and agency websites

Social Media Writer

• Drafted scheduled, and monitored clients’ social media content
• Created social media content calendars to meet business needs 
• Created social media images using Canva

Social Media Marketing Intern

Madison+Main

• Drafted creative briefs
• Conducted SWOT analysis of clients and prospective clients
• Wrote content calendars for agency clients’ social media
• Engaged in guerilla marketing for madison+main
• Conducted preliminary research of prospective agency clients
• Researched potential new markets for agency clients

Account Management Intern

Shockoe Whiskey & Wine

• Composed, managed, and tracked email campaigns using MailChimp and OpenTable
• Identified opportunities for brand exposure in the Richmond area
• Created digital marketing materials using Adobe Creative Suite
• Contacted prospective business partners

📊 Marketing @ CaliberMind | MOps | Demand Gen | Memes✨

Swiss army knife marketer with over 8 years experience across marketing operations, demand generation, social media marketing, content marketing, SEO, email marketing, ABM, and more for B2B, B2C, & healthcare. 

Currently powering pipeline at CaliberMind. 

Want to connect on stuff that isn't B2B marketing? Talk to me about cooking, comedy, or video games.

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