Locus Robotics

- Hosted and produced the "Warehouse Automation Matters" podcast
- Developed and wrote a book on warehouse automation
- Wrote and edited blog posts, research reports, eBooks, white papers, infographics, and checklists
- Wrote and edited email cadences for BDRs
- Interviewed senior leaders and thought leaders 
- Developed and managed the content and blog calendar
- Worked cross-functionally with product, C-level, sales, and others in marketing

Senior Content Marketing Manager

- Produced varied content, including but not limited to blog posts, emails for the Business Development Reps, digital ads, articles, social media posts, eBooks, and thought leadership pieces
- Edited blog posts, articles, and eBooks
- Interviewed senior leaders and thought leaders 
- Developed and managed the content and blog calendar
- Worked cross-functionally with product, C-level, and others in marketing
- Triaged content requests according to business needs

Content Marketing Manager

Mary Hart Writing & Editing

- Presented on email marketing best practices and the B2B marketing outlook at Leads Con Connect to Convert in September of 2019. 
- Presented on email marketing best practices at Leads Con Connect to Convert in September of 2018.
- Converted Facebook Live videos into SEO-optimized, compelling blog posts for a public speaker.
- Wrote and published the book, "Some Horrific Evening"
- Ghostwrote blogs on lead generation and lead nurturing.
- Wrote press releases, blog posts and social media posts for the National Telecommuting Institute, Inc. (NTI)
- Created lead funnels and corresponding lead nurture email and landing page copy for clients. 
- Wrote wedding profiles for Bermuda Weddings magazine. 
- Edited documents for the TA Network on childrens' behavioral health. 
- Wrote eBooks on short-term stays; inbound marketing; and career colleges.
- Audited client's whitepapers, research reports, webinars and videos for quality and usability. 
- Served as editor for the creation of whitepapers, sales guides and solution briefs. 
- Wrote landing page copy for whitepapers and videos.
- Wrote an eBook on inbound marketing.

Founder | Freelance Writer & Editor

Koncert (formerly ConnectLeader)

- Used SEO to grab the #1 organic spot in B2B Phone Dialers (of 623K results).
- Was named one of the Top Females in Sales (in the marketing category) by Sales Hacker in August of 2020. 
- Used SEO best practices to get the B2B Sales Glossary to the #1 spot of over 1 million search results in 5 months (and it reached the #6 spot after just one week of publication). 
- Wrote and published a 2,000 word article for G2 on how to increase top and bottom line growth. 
- Presented on email marketing best practices and the B2B marketing outlook at Leads Con Connect to Convert in September of 2019.
- Created engaging videos for social media posts on B2B sales. 
- Wrote product/feature stories for target market to easily understand sales engagement and sales acceleration.
- Wrote content for web pages, blogs, case studies, white papers, product feature stories, and sales materials (product sheets, PowerPoints, etc).
- Coordinated with different subject matter experts/stakeholders to plan for content ideas and manage tasks independently.
- Utilized SEO knowledge to include keywords that drive organic traffic.
- Wrote copy for social media posts to drive organic traffic.

Senior Marketing Content Writer

TraceLink

- Wrote short and long-form copy on healthcare software compliance technology, including eBooks, emails, articles, and webinars. 
- Worked with HTML code to update and add in new website pages for content. 
- Consulted with subject matter experts to write content about compliance requirements including EU FMD, Russian regulations, and DSCSA. 
- Created and produced webinars in On24.

Senior Writer, Content Marketing

The Channel Company

* Freelance Writer (May 2019 to August 2019)
* Senior Marketing Content Manager (July 2017 to April 2018)
* Digital Marketing Writer/Editor (October 2016 to July 2017)

- Wrote content for B2B clients, including subject lines, white papers, infographics, and digital ad copy.
- Worked collaboratively with the creative (design and strategy) and project management teams to schedule and deliver on content development goals and objectives for our clients.
- Understood the goals and objectives of our partner community and how to effectively reach their customers with a compelling go to market and solution message.
- Tied the key elements of our client’s marketing message together with the client and partner value proposition.
- Edited and approved final content for external communications including case studies, infographics, solution briefs, email deployments and partner website content or landing pages.
- Worked closely with client and partner marketing teams to leverage their supporting programs and resources and ensure alignment with the client marketing strategies.
- Managed content development schedules and timelines in collaboration with the creative team.
- Delivered thought leadership and creative direction to our marketing strategies through blogs, articles and webinars about the industry. 
- Worked with partners to develop and write client-facing success stories/case studies.

Senior Marketing Content Manager

Aberdeen Group

- Wrote lead generation email and landing page copy.
- Created and/or edited infographics, vendor guides, reports, articles and other demand generation marketing materials.
- Created and voiced a webinar on subject line best practices.

Demand Generation Marketing Manager

UBM Tech

- Nov 2011 to April 2013: Senior Marketing Content Analyst
- April 2013 to March 2014: Manager of Marketing Strategy
- March 2014 to Jan 2015: Senior Manager of Customer Engagement

•	Developed content for vertical (financial/healthcare/government/education) and large enterprise (500+ employee size) emails and landing pages
•	Optimized and produced email and online copy for webcasts and live events
•	Generated email content to promote live events and conferences
•	Devised guarantees for vertical-focused and large enterprise campaigns
•	Presented email subject line best practices to team
•	Developed messaging maps and email copy for lead nurturing program
•	Wrote blog posts for Create Your Next Customer on email marketing subject line and lead generation best practices
•	Created social media posts to promote webinars; live events and white papers
•	Created copy for lead nurturing programs

Senior Manager of Customer Engagement

Ziff Davis Enterprise

Manager of Lead Generation Programs and e-mail marketing for the Web Buyer's Guide.
•	Joined as Managing Editor, was promoted 4 times in 5 years.
•	Managed and fulfilled up to 90 different lead generation campaigns each month through e-newsletters, website placements and telerecruiting.
•	Developed standards for best practices in copywriting to rework the titles/abstracts submitted by our clients for an increase in clicks by 90%.
•	Oversaw a staff of two production editors and one content assistant. 
•	Tracked lead generation campaigns through Omniture, What Counts and Google Analytics to rework placements for higher lead conversions and clicks.
•	Led weekly lead generation forecasting meetings and trained sales team on best practices.

Pre-Sale/Negotiations:
    * Received request for guarantees from the sales or project management team.
    * Clarified aspects of the requests: filters and selects.
    * Looked at the past history of the client in CMS; check the client’s website for assets and devise a solution.
    * Sent the guarantee options to sales and project management after consulting with SVP on any out of the ordinary filters/selects.

Marketing and Promotion:
    * Ensured that content syndication programs met their delivery, budget and other performance objectives.
    * Oversaw production, testing and copy desk for all content syndication newsletters.
    * Managed Web Buyers Guide's social media presence, including Facebook and Twitter
    * Managed cross promotional activities with the eSeminar team.
    * Oversaw the tele-recruitment manager’s execution of the program.
    * Provided the sales team with regularly scheduled reports outlining over and under-performing campaigns.

Manager of Lead Generation Programs

Eagle-Tribune Publishing Company

•	Wrote advertorials on various topics, including healthcare, weddings, real estate and shopping.

Freelance Writer

New England Bride

•	Planned and wrote the articles and concept for each issue of New England Bride (readership of 15,000+) and New England Corporate Events magazine (readership of 20,000+). 
•	Managed a staff of Associate Editors, interns and freelance writers. Trained and developed staff.

Associate Managing Editor

*All thoughts/posts/comments are my own* 

I'm not the former "Entertainment Tonight" co-host. I'm better. 

Skilled in SEO (I took a blog post about B2B sales to the top organic position of over 1 million results); sales empathy; and content writing for B2B and B2C in the form of emails, website copy, blog posts, infographics, ebooks, and more. 

Author of the sweet Christmas tale, "A Graceful Christmas".

Plus, I have a Pink T-Rex side (that would be the creative and quirky side).

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