MJ Cameron's Linkedin Analytics

• Creative leader with a deep love for retail brands and engaging storytelling beyond product and price. • Hands-on experience with video and photo art direction, leading content marketing and CMS based SEO content programs, and brand- elevating omnichannel marketing communications. • Broad, brand-level scope of experience leading creative work including video, eCommerce content, email, social, digital media, broadcast, branding, catalogs, direct mail, in store signage and POS, membership/customer acquisition and loyalty, and media & investor communications. • Both in-house and agency experience leading creative concepting and execution at every level including copywriting, design, photography and video, layout and creative process oversight. • Adept at creative resource planning and cost management, and leading creative teams through organizational change. • Optimistic, solutions minded and full of energy, ideas and inspiration! • Avid etail shopper, mobile user and loyalty program subscriber (Nordstrom, Sephora, Williams Sonoma, DoorDash, Instacart, Uber ...) Past Clients Macy’s, Nordstrom, Pier 1, Mervyn’s, Dillard’s, Casual Corner Group, Helzberg Diamonds, World of Good, Peak Pilates, Active Interest Media, HP, IBM, Wells Fargo, VISA, Citicorp In my work, I've been highly adept in generating concepts and leading the execution of a variety of creative programs, brand campaigns, and design & marketing initiatives with leadership experience across in-house corporate and agency settings. I am skilled in expanding and evolving a brand's visual identity and unique voice across multi-channel campaigns. I also have a track record of fostering excellence and consistency across all content to drive meaningful engagement from diverse audiences. Some of my core skills include: Strategic Creative Direction, Brand Standards & Integrity, Style Guide Development, Design Systems, Product & Retail Cycles, Stakeholder Management, Thought Leadership, Industry Trends, Engaging Storytelling. Tools Several eommerce platforms; Brightcove, Drupal, Wordpress and other CMS platforms; social marketing, listening and measurement platforms; analytics tools including Omniture, Google Analytics and BrightEdge; several project management and digital asset management systems and hosting platforms. Working knowledge and past hands-on experience using graphic design & layout and image capture apps.