Mashtura Anan's Linkedin Analytics

With over 4 years of experience in the B2B and SaaS industry, I have a passion for understanding the pain points of my target audience and articulating how a product or service can solve their challenges and improve their lives. I leverage a combination of channels such as paid ads, account-based marketing, social media, email marketing, website and SEO management to reach and educate potential customers and generate demand that leads to action. I am skilled in creating and optimizing multi-channel digital campaigns, including ad and email copywriting, landing page design, workflow setup, and performance analytics. I have successfully executed and reported on various campaigns that increased qualified leads, funnel throughput, and user retention. I enjoy working both independently and collaboratively across different marketing functions, testing, optimizing, and scaling marketing efforts as part of the overall marketing strategy.