Gong

Gong unlocks reality to help people and companies reach their full potential. 

The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is a private company headquartered in the San Francisco Bay Area. For more information visit www.gong.io.

Sr. Product Marketing Manager, Technical Products

Seamless.AI

My mission is to improve Seamless.AI's product/market fit by defining and generating a deep understanding of our target markets and customers and using those insights to lead lifecycle go-to-market strategies, optimize positioning and messaging across the company, and inform product roadmap decisions. 

I work across the entire product lifecycle, from helping shape the product through market, customer and competitive insights, to driving launch and commercialization, to growing product adoption post-launch.

Senior Product Marketing Manager

• Supported Growth teams to increase revenue through development and implementation of go-to-market strategy, product road maps, targeted new market introductions, and sales training.
• Led development of major customer-facing knowledge projects, such as product tours, webinars, and one-on-one training; decreasing total revenue churn and improving brand NPS.
• Ensured internal organizational readiness for launch through training and communications by building out value propositions, use cases, competitive intel and key messages.
• Worked closely with the sales organization to create case studies, competitive intelligence, pitch decks, and develop easier hand-offs between inbound prospects and sales opportunities.
• Plan and take part in the launch of new products, working with product management and other departments in such launches.
• Develop clear, compelling value-based product positioning and messaging that differentiates new products from others in the market.
• Conducted ongoing buyer and customer research to build detailed persona profiles, drive awareness of their needs and expectations across the organization and evangelize a customer-first mentality across the entire business.

Product Marketing Manager

• Worked cross-functionally with revenue and growth teams to create effective content strategies.
• Created and produced podcasts for CEO’s personal brand, growing to over 100,000+ downloads in 2 years.
• Responsible for hiring, performance management and team member development.

Senior Content Marketing Manager

• Created content to drive engagement and develop value positions, messaging, and storylines for Seamless.AI.
• Revamped e-mail marketing strategy, resulting in 93.8% of sales within 6 months.

Marketing Manager

Emergency Management and Homeland Security Program at Florida State University

•	Produced high-quality, innovative videos that are student-focused and intuitive in order to better facilitate asynchronous learning within a top 50 public university.
•	Enhanced program’s online learning effectiveness by creating 224 videos for over 14 courses, managing in-house green screen studio, conceptualizing storyboards and creating unique styles of animation for video assets that resulted in increased comprehension of learning objectives.
•	Raised awareness and visibility of EMHS and affiliated programs through development and implementation of marketing campaigns for social media platforms as well as traditional advertising, resulting in a 33% increase in number of students over a 3 year period.
•	Managed over 15 faculty professors and staff members in a department that required the creation of internal trainings and external course content and promotional pieces.
•	Created 28 video simulation materials for Florida Division of Emergency Management, Florida Department of Health, and Tallahassee Airport training exercises.

Media Specialist

• Operated and responsible for live camera package of over $50,000 for national broadcasts of collegiate athletic events on ESPN and FOX SPORTS.
• Assisted in editing the weekly university sports highlight show, Seminole Sports Magazine, which reaches over 2 million households in Florida via the Sunshine Network.
• Created animations and video content for social media and video board shows at FSU college athletic events.

Live Event Crew Member, Video Editor

Data-driven marketer obsessed with ensuring that the right prospects are getting the right message at the right time.

Taplio

Mason Johnson's Linkedin Analytics

Mason Johnson

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mason Johnson's Linkedin Analytics

Mason Johnson

Want to drive more opportunities from LinkedIn?

Mason Johnson's Linkedin Analytics