Various Clients

I've included this entry to group together clients who either have worked on a project-basis (no long-term work or only short-term work such as Nozzle, Hiver, Sendible, and MeetEdgar or those where I've ghostwritten content like Wyzowl. Below you'll find links to some of my random works in this category of clients.

Freelance writer and editor

CoSchedule

Blog post writer

Vimeo

Freelance Blog Writer

Databox

Freelance Writer

Visme

I work on writing SEO-focused blog posts for Visme's Visual Learning Centre where I talk a great deal about design and using templates to make brilliant reports, presentations, infographics, and more.

ContentStudio.io

Over at ContentStudio, I help with ideating, planning, and writing 3000+ blog posts talking about social media marketing and content curation. 

These posts are mainly divided into two types:

- SEO-optimized that are centered around keywords my client shares with me
- Value-packed blog posts such as case studies of how people are crushing it on individual social networks

Trello

We've covered two producticitiy-focused blog posts so far – one that's centered around using the swiss cheese and salami slice methods to work on overwhelming projects and another on binding yourself to a Ulysses pact to get work done on projects that you've been putting off (relatable, right? :D)

Fairygodboss

I regularly contribute articles to Fairygodboss, usually picking topics from the titles the editor shares on a monthly basis. So far, my pieces fall within career, money, and productivity niches with one piece related to social. 

Most of my articles do pretty well with a few having made to the site's Top Performing Contributor Articles. For instance, this one on 6 things we spend a lot of money on: https://fairygodboss.com/articles/6-things-we-guarantee-you-like-most-people-are-spending-too-much-money-on 😀

Contributing Writer

Contributed two pieces to the G2 Learning Hub. These focus on my niches - productivity and marketing.

RunCloud 

I cover MarTech topics for RunCloud mainly including one round-up post of experts talking about their top content research tip.

Freelance content marketer for B2B SaaS companies like Shopify, Vimeo, and Calendly

The first time my writing ever got recognized was in third grade when I won a writing competition. From there on, my path was crystal clear. It was either writing that would be my future or making it to Mars. 

Literally. 

I didn’t make it to Mars though. 

Flash forward to my adult version and I’m a freelance writer who doesn’t like dog-eared books and prefers working in silence, adding life to boring topics. I work with folks interested in tapping into quality content to educate and engage with their audience. 

I pair storytelling and research with a pinch of emotion to write engaging long-form blog posts and articles covering productivity, digital marketing, and other important matters like customer experience and UX design.

As a content writer, my focus doesn’t sway from: 

•	Subtle keyword insertion in the content
•	Extensive research backing all claims made
•	Crisp writing minus the fluff and plagiarism 

To me, there is nothing as good as beautiful writing which is why my love for reading storybooks in a corner while the other kids played has evolved into a love for novels. 

Oh and before I drop the mic, I’ve one last thing to add: Hello and welcome to my world of words. How can I help you? Shoot me an email at masooma@inkandcopy.com

When I started writing professionally, I was worried sick my drafts would require heavy editing.
 
But 6+ years down the line, things are exactly the opposite of what I feared:
 
89% of my SaaS clients have minimal to moderate edits on my drafts 🤓
 
*high-five* 🙌
 
But there’s no magic solution to this.
 
Less headache (read: fewer edits for you) is only possible because of the upfront work I do before I start drafting.
 
The upfront work?
 
Outlining 🎯
 
My outlines are wayyy in-depth — covering:
 
→ The piece’s structure
→ What examples I’ll add
→ Where internal links and social proof would go
→ What soft and direct CTAs I’ll add and where in the draft
→ What product features I’ll slip in and how I’ll link them to the narrative
 
Often, putting together these outlines takes more of my time than writing the draft itself.
 
And I always, always share them with my clients. So that they can:
 
→ See the direction the content is taking while it’s in development
→ Offer any early feedback that they may have
 
The result? Drafts that clients love:
 
“She [Masooma] has exceptional attention to detail, taking on board the brief given and providing a first draft with very little editing needed (an editor's dream!).” 👇
 
=========
 
If you’re a:
 
- Head of Content or Content Strategist for a MarTech or ecommerce SaaS
- Looking to onboard a reliable B2B & writer who isn’t just an order taker but takes the time to understand your audience and product
 
DM me and we’ll take it from there 🚀

Masooma Memon ✍️

Coming up with good content ideas is only half the struggle 😬
 
The other half?
 
Deciding which ideas to green light — based on their usefulness to your target readers.
 
You can always sit with an idea for a few days.
 
Let it marinate, then decide if it’s worth the investment.
 
But when you’re running content strategy for a high-traffic SaaS blog, this approach is rarely scalable ❌
 
The solution: my idea validation framework that focuses on:
 
→ Parking all your content ideas in one place
→ Rating all ideas on a scale of 1 to 10
→ Farming for approval and dissent (the most important part)
 
Here’s how:
 
👉 Step 1: Use the spreadsheet below to list all your ideas
 
To use the template, click File > Make a Copy and use the template as your own.
 
👉 Step 2: Rate all ideas on a scale of -10 to 10
 
→ Allot negative scores to ideas you don’t like as much
→ And positive ones for ideas you think have potential
 
👉 Step 3: Evaluate the “good” in the blog topic idea
 
List reasons why the idea should see the light of the day.
 
Make sure you look at: 

→ How it relates to your brand narrative
→ And what purpose it will serve (educate, nurture, or convert)
 
👉 Step 4: Point out the idea’s shortcomings
 
Take some time to consider the reasons the idea could be a flop.
 
Often, we’re clear on why an idea is likely to win. But this means we fail to see why an idea isn’t as good.
 
It’s why farming for dissent is super important.
 
👉 Step 5: Determine how important the idea is
 
You’ve finite resources and a budget to stick with. So make sure you:

→ Evaluate how a topic idea can help your readers
→ Highlight how the piece aligns with your content marketing goals

This way, the section will help you not just validate your ideas but also prioritize high-rated ones ✅
 
👉 Step 6: Give your idea a status ­
 
You can always use a simple checkbox.
 
Or, you can pick from three options: approved, declined, or deprioritized for now.

And you’re done 🎉

P.S. How do you decide which content ideas to execute? 

Want your content to drive more sign-ups to your SaaS tool?
 
Try this incredibly simply tip today:
 
✨ Stop thinking about conversions, start being honest ✨

Here’s how:

→ Be objective in your comparison pieces 

That is: don’t badmouth your competitors ❌

Because that only shows you aren’t confident in your product — a big red flag for interested buyers.

→ Be vulnerable (read: brutally honest)

Does your product have a downside or two?

Say you don’t have a mobile app yet?

Talk about it instead of putting a blanket on it ❌

Tell the reader you don’t have X feature because of Y reason.

And if Y is a priority for them, they better choose another tool.

That kind of honesty is beyond impressive.

It tells your buyer you value their time and money — which is why you aren’t misleading them into buying from you 🤝

→ Don’t position yourself as THE BEST

Because you aren’t — at least not for everybody.

Instead, tell people exactly *who* you are for ✅

Ready-to-buy buyers are also reading your customer reviews.

So there’s no point in playing pretend. Because chances of them finding out where you lack are bright.

In short:

→ Being honest and objective builds trust.
→ And highlighting your product’s shortcomings illustrates confidence.

The end result? More users 🎯

I’ve roughly worked with 51+ B2B SaaS companies so far.
 
Of these, 90% end up satisfied with my work. But I never take full credit 🙅‍♀️
 
Because:
 
The best content teams have their documentation in order which:
 
→ Lets me (read: the freelancers you work with) do my best work
→ Clearly explains your expectations = reduces confusion, making the partnership a reliable one
→ Reduces work on your place including the edits you have to do
 
Wondering what these documents are?
 
The brief with a style guide? Yes 💯
 
But good documentation goes beyond that — it includes:
 
→ Brand voice guidelines
→ Examples of top-performing content
→ Case studies and customer reviews swipe file
→ Stat pack
→ Submission checklist
→ Best practices one-pager
 
Here’s more 👇


5 things to prioritize as a content marketer:
 
✅ Content experience
 
A good content experience leaves a memorable impression on your readers.
 
Which means: they’re more likely to click through and read more of your linked resources.
 
Plus, when they come across your content again, they’ll be interested in reading again.
 
Some ways to improve your readers’ content experience:
 
→ Give more showtime to answering the ‘how’ rather than the ‘what’
→ Make time for uploading optimized custom visuals = better brand affinity
→ Prioritize answering readers’ questions = link to other helpful resources too
→ Never overload information or visuals (the former slows readers’ brain, the latter slows page load speed)
 
✅ Product knowledge  
Both yours and your readers.
 
For yourself:
 
→ Go beyond the demo and use the tool you’re selling
→ If you can’t, get an over the shoulder view of folks using it
 
Not only does this tell you ‘what’ a product feature does, but also explains ‘when’ and ‘how’ to use it = more clarity on use case and benefits.
 
To educate readers: 
 
→ Drip product knowledge — hold back on the trillions of ways they can use your tool
→ Control feature bloat. Talk about 1-3 features in a piece, at most
→ Take a benefit-first, not feature-first approach
 
✅ Experimentation
Every playbook, marketing tactic, and marketing channel has an expiry date.
 
So what works for you today, might not necessarily do so tomorrow.
 
The solution?
 
Dedicate 5-20% of your resources to trying new marketing channels and content types 🎯
 
✅ Documentation
Honestly, documentation just makes it easy for you to go on vacation.
 
Okay, kidding 🤭
 
But there’s a lot of truth in there — because documentation makes it easy to delegate work.
 
It also:
 
→ Helps you see your campaign goals, decisions, and results in retrospect
→ Make internal and external team collaboration a breeze
→ Reduce back and forth in ‘hey what exactly do you need from me, again?’
 
But documentation is overwhelming. Yes, there’s no denying that.
 
Solution?
 
Start small.
 
→ Begin with documenting your unique processes
→ Next, document what team members need to do their best work
→ Then, go for cataloging nice-to-haves (e.g.: growth materials) and next-phase priorities (e.g. job descriptions)
 
✅ Learning
 
I’m sure you’d agree, consistent learning is key to unlocking growth.
 
Some of my favorite ways to learn include:
 
→ Reading newsletters from industry thought leaders
→ Writing what I learn — gives me clarity of thought + feedback
→ Listening to podcasts and joining webinars
 
P.S. This is by no means an exhaustive list — these pointers are only ones that were top of my mind.
 
P.P.S. What would you add to this list? 🤔👇

Do you think Batman would win at beating his arch-enemy without his butler, Alfred?
 
I’m afraid not 🤫
 
Alfred makes sure Batman has all the resources he needs to focus on *how* he’ll beat his villain
 
Food on the table.
 
Weapons loaded.
 
Batmobile, ready to go.
 
It’s only because of the work that Alfred does that Batman can focus on making his decisions 💪
 
That’s exactly what your product-led content should do as well 🎯
 
It should:
 
→ Highlight all the reasons why your SaaS tool is the best solution for users
→ Explain what makes your tool a better solution than others in the market
→ Highlight how your product would fit in their workflow and make them better at their job
 
In short, the content you put out should:
 
→ Educate readers about your product (what it does, how it works, how it’ll benefit them)
→ Empower them to make their buying decision, whenever they’re ready
 
Meaning: instead of being salesy or positioning your tool as the hero ❌
 
Your content needs to be the Alfred to your reader (who is the hero) ✅
 
It should provide them with all the resources they need to make the buying decision in your favor.

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