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Mathew Ratty's Linkedin Analytics

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Mathew Ratty

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CEO of Adveritas Limited (ASX: AV1). Adveritas Ltd (ASX:AV1) creates innovative software solutions that leverage big data to drive business performance. Adveritas’ ad fraud prevention software, TrafficGuard, is its first available software as a service. Early adopters of TrafficGuard include LATAM super-app, Rappi and APAC super-app, GO-JEK. Both businesses are well funded with $2 billion and $10 billion valuations respectively, and conducting aggressive user acquisition advertising for fast growth. In both cases, TrafficGuard was chosen after a rigorous procurement process that saw the effectiveness of our solution evaluated against a range of competing solutions. For more information, see https://www.adveritas.com.au/ About TrafficGuard TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Three formidable layers of protection surgically remove both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in real engagement.  TrafficGuard's real-time fraud prevention keeps your traffic clean, increases reach by allowing you to safely access new traffic sources, and drives return on ad spend. With visibility of traffic across thousands of campaigns and over 3 trillion data points each month, TrafficGuard’s machine learning can identify emerging patterns, trends and indicators of fraud quickly and reliably. TrafficGuard is trusted to protect ad spend of a number of leading global businesses including super-apps Rappi and GoJek; mobile ad agency, MUV; and eCommerce giants Bukalapak and Centauro. Learn more about TrafficGuard’s comprehensive ad fraud protection at trafficguard.ai

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