Mathew Sweezey

LinkedIn

I've had the privilege to have a front row seat to how future technologies are changing the way brands and consumers connect. I enjoy writing about what I see and how this will change what comes next. It’s not about the tech, this is about marketing transformation!

Linkedin Top Voice 

Smart Token Labs

We are team behind ERC-5169 and Tokenscript, to enable tokens with front ends. 

I’m responsible for helping showcase this innovation to the world leading strategy and go to market for these innovative technologies.

- Built a 3.5m community in 120 days to support launch. 
- Launched a token in 120 days with a $500M valuation 
- Put 25m transactions on chain in 150 days
- Created the #1 game on Polygon 
- Created the #1 dapp on Polygon

Chief Strategy Officer (CSO)

Sweezey LLC

With a front row seat to future trends, innovative technologies, and Fortune 500 brand needs I advise brands and technology companies on how technology transforms the relationship between brands and consumers. From helping launch cutting edge Web3 projects that focus on the next era of tokenization, to guiding the worlds biggest brands on the future of loyalty I help advise companies and brands on marketing transformation.

Advisor

ON_Discourse

A new type of media outlet that helps people understand the opportunities and risks of the evolving technology landscape while breaking the rhetoric down into meaningful insights. We believe the only way to accomplish this is through thorough and rigorous discourse between experts.

Co-Founder

Salesforce

As a founding members of the Salesforce Web3 Studio I work at the intersection of Brands and Web3. We spear head new innovations for both Salesforce and our customers. We strive to ensure all companies approach their journey into Web3 with ethics, sustainability, and trust at the core.

Co-Founder Salesforce Web3 Studio 

Driving Web3 efforts at Salesforce, along with a super talented team.

- Manage 100+ Person decentralized team of Web3 Ambassadors/Partners  
- Built and run the Salesforce Web3 Advisory board
- Lead thought leadership for Web3 
- Building the largest enterprise Web3 ecosystem 
- Co-lead strategy for how Salesforce enters Web3, Metaverse, NFT's

Sr Director of Market Strategy 

Salesforce Futures LAB was born out of Marc Benioff's desire to make Salesforce the place people go to see the future. Co-Founded by Peter Schwartz and Lynn Carruthers I'm happy to join as a Partner in the next evolution of this future think tank. 

As a Partner in the Futures LAB, I help brands them think differently about their future, and co-create new strategies to prepare them for possible scenarios.

Partner at Salesforce Futures LAB 

A member of the Salesforce evangelist/thought leadership team I focus on how brands, businesses, and future consumers interact. 

- Author content for Forbes, AdAge, AdWeek, and HBR. 
- Deliver cutting-edge research looking at the future of Marketing, Consumer Behavior, and Brand.
- Field media requests 
- Executive Sponsor for Fortune 10/50/100 customers
- Create and deliver leading POV's 
- Support executive engagements, and SIC's

Director of Market Strategy 

As a part of the Salesforce thought leadership team, I conduct research, create content, and build trust with our customers. My focus is the future of marketing. 

- Responsible for defining, and executing forward looking research projects. A few of note were the the B2B Persona project with Linkedin, and The Power of Purpose with The Economist, and the State of Chatbots with Drift.  

- Brief internal executives and stakeholders on future trends to support marketing and product direction.  

- Deliver customer facing presnentations, keynotes, webinars, and breakouts at key industry events. Typically conducting 30 speaches per year.

- Support our sales teams with executive breifings for our top customers. 

- Contributing writer for Convince and Convert, AdAge, Forbes, MarketingProfs, and ClickZ.

Principal of Marketing Insights

As a premier speaker on Demand Generation, Marketing Automation, and B2B Marketing I'm continuing this trend with Salesforce.com. I'll be writing for Clickz.com, Salesforce Blog, Salesforce Marketing Cloud Blog, and the Pardot blog. I'll also be releasing bi annual research reports, along with a book every now and then. If you haven't pre ordered "Marketing Automation for Dummies" I'd suggest getting on it. 

When I'm not writing I'll be spending my time with current clients and prospects to help teach them the best practices in the world of Demand Generation. 

@michaellynton: #sugarcon @msweezey has the best slides I’ve seen here

@jhaile Great presentation on marketing automation by @msweezey at #B2BCamp!

@suzymatus Watching @msweezey rock his preso at #b2bcamp twitpic.com/bwk4tu

@criadmahna 5 minutes in, @msweezey is already my favorite speaker. #ET13EMEA

Evangelist

Harvard Business Review

Axiom Gold Award Winner: Best Marketing Book of 2021. Amazon bestseller in multiple categories and the first employee at Salesforce to publish a book with Harvard Business Review. 

About the book: 

In this provocative and practical book, I boldly define the new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. 

No, this isn't about ad targeting, or a new way to say 'right person, right message, right time' rather I say that is failed logic. In this book, I'll show you why brands like Tesla, Airbnb, and other high performers are winning, and it has nothing to do with ads. 

The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing and what it means to be a modern brand.

HBR Author: The Context Marketing Revolution 

Eventide Brewing

As a passionate marketer and a beer lover I am proud to help bring Eventide Brewing to the marketplace. As a Co-Founder of the brewery, I lead the creation of the brand "Eventide", package design, and go to market strategy. 

One of the creative problems I'm very proud of is how we funded the building of our tasting room. We decided to pre-sell four months of beer upfront to fund the development of the tasting room. Using a Kickstarter campaign I created, produced, and ran the campaign which raised 120% of our goal on a  budget of less than $2k.

Co Founder

Wiley

I wrote "Marketing Automation for Dummies"​. The book is to be published by Wiley in 2014. This will be the first Dummies guide to Marketing Automation and the first basic guide to marketing automation. 

- I also wrote the forward for "The Complete Guide to B2B Marketing" published in 2015

Author: Marketing Automation for Dummies

Pardot

I'm honored to have been employee 13 at one of the companies that pioneered the marketing automation space. 

Starting in sales I worked my way up through sales management, even opening up our London office and managing that sales team remotely. Later on, I created our thought leadership practice including being asked by Wiley to write Marketing Automation for Dummies based on the work I'd pioneered.

Manager of Marketing Research and Education

Mechanixloop.com

I founded Mechanixloop as a way to help consumers find the best automotive repair center near them. We were one of the first review aggregation sites with a pay per lead monetization model. 

•	Lead team of three in development of website to rank over 115,000 automotive repair centers across the United States, helping consumers find the highest rated auto repair center in their local area. 
•	Responsible for key strategy of online and offline marketing efforts. Created partnerships with trade organizations, and automotive websites for distribution of our content and widget. 
•	Responsible for creating and implementing strategy to monetize our content. Worked with venture-backed company to create new web-telephony application to track and sell the results of local online advertising in real time, removing the risk and upfront cost of other solutions.

Founder

I've written market leading narratives and books, founded companies, been apart of multiple exists, and been grateful to work along side and learn from some of the brightest minds in business. Currently focused on helping leading brands and startups with taking big ideas to market. 

Outside of the office, I'm an avid surfer, climber, snowboarder, and mountain biker. If you want to get me talking, just ask about my last adventure.

I've had the privilege to have a front row seat to how future technologies are changing the way brands and consumers connect. I enjoy writing about what I see and how this will change what comes next. It’s not about the tech, this is about marketing transformation! 

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Mathew Sweezey's Linkedin Analytics

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