Mathijs Van Weerd's Linkedin Analytics

Everyone has a story to tell. All you need is someone to write it for you. A story about a personal victory or hardship, a groundbreaking technological solution, a new way of working. That’s why I’m passionate about creating content: to help people or organizations share the stories that they’re most proud of. No matter the topic, there’s always an interesting angle to find, an inspiring motivation or a unique goal. That’s what I’m always looking for. How? As my background lies in (copy)writing, I like to create compelling articles, to dive deeper into the why, the how, the what. With a light tone of voice and a pinch of humor. Why? Content should be consumed easily, without second-guessing whether you fully understood what you’ve read, heard, or viewed. However, content is much more than writing alone. That’s why I believe you should craft different types of content to serve your target audience with the right content mix. A podcast mixed up with a brief article, an infographic or an explanatory video, or maybe a landing page to bring all your targeted content together. My experience lies in the B2B domain, with a focus on thought leadership to bring in more business, but also on lifting companies’ brand awareness with stories on corporate citizenship and personal development. Although I have experience in many different industries, because of my work for a consultancy and a PR agency, I’m most passionate about all-encompassing themes like human rights and sustainability. • Content strategy • Content creation • Copywriting • Proofreading/editing • Content management systems (CMS) • Search Engine Optimization (SEO) • Translations • Thought leadership • Podcasts