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Mathijs is an enthusiastic MarCom & Community Strategist, on a mission to unleash the full power of communities with a purpose. With 20 years of experience at the “heart of professional community building” in the international association meetings industry at ICCA (the International Congress and Convention Association) as Director Marketing, and 3 years as a Community Strategy Consultant at community platform SaaS Open Social and Yard Digital Agency, he believes in the power of community to drive change. Mathijs studied Communication Science and has a long career in the international meetings industry. At ICCA he led various projects leading up to a Director Marketing role: He designed ICCA’s PR- and Social Media Strategy and built its active online community from scratch, centralized global marketing activities, promoted all ICCA events, managed Online Product Development Projects and the implementation of a CRM system. Outside work, Mathijs combines family life with Rock ‘n Roll life, being a proud family man with 2 kids while also playing guitar in 2 semi-professional bands.
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