MarketHype

MarketHype is the Digital Marketing Tool for the Event and Hospitality Industries. 💙

Responsible for the Marketing department in general:
- Setting marketing strategies, channel strategies and content calendars
- Creating copy and content for social media, newsletters, whitepapers, customer stories, ads, homepage, sales materials etc.
- Planning for events & webinars
- SEO of website and social media

I'm using the Adobe Creative Clouds programs (Photoshop, Illustrator, InDesign & Premiere Pro) for creating, Notion for planning and – of course – MarketHype for newsletters. My copywriting skills are my pen, and Storyblok my CMS friend.

Digital Marketer

ImBox Sweden AB

Produced content and texts for:
- Social media: Instagram & LinkedIn
- Employer Branding
- Newsletters
- Whitepapers & e-guides 
- Homepage
- Videos
- Webinars

Tools:
- Adobe Illustrator, InDesign, Photoshop & Premiere Pro
- Wordpress
- Mailchimp
- Notion

The Customer Success Manager role included:
- Producing manuals, product descriptions & content for six different FAQs, used by ImBox customers
- Writing news, read by ImBox customers
- Customer onboarding of ImBox services & instructing
- Customer support via mail, chat & phone
- Producing setups of ImBox services for customers in IT systems
- Close cooperation with the IT department regarding product development, CSS, APIs & more

Other:
- Project within internal communication: Reviewing & developing a working method for ImBox internal FAQ:s / Knowledge bases

Customer Success Manager

ImBox hadn't had an Office Manager before, so I got to develop the role on my own.

The Office Manager role meant a lot of different tasks:
- Planning for internal & external events
- Producing a staff handbook & a guide for new employees, together with the Marketing department
- Producing templates/manuals for expenses at work, business trips & similar
- Handling invoices, agreements & expenses
- Preparing e-mail addresses, equipment etc. for new colleagues & taking care of them their first day at work
- Nominating the company for various awards
- Ordering technical equipment, flower bouquets, catering & other things needed at the office

Office Manager

Consid AB

I assisted with planning events, hosting events on the event days & following up events. 

The Event Assistant role included:
- Writing different types of texts, e.g. press releases & invitation cards
- Updating social media
- Contacting journalists, via mail & phone
- Inviting speakers and guests, via mail & phone
- Finding sponsors via mail & phone (books, magazines, snacks, drinks, perfumes etc.)
- Ordering catering & decorations
- Packing goodie bags

I also got to see how Consid worked with Employer Branding and Social Media strategy, for example.

Event Assistant

Internship at Consid AB in Gothenburg. More specifically, at the Marketing Department, PR & Events. 

This internship led to an employment as Event Assistant at Consid, where I got to do the same tasks as during my internship (have a look above!).

PR & Communications Intern

Girl Scouts Nation's Capital

During this summer, I worked as a Unit Leader at Camp Winona in Hughesville, the U.S., just outside Washington DC. I was responsible for evaluating other counselors, but also for children aged 6-16 years – making sure they packed their bags, ate food, took their medicines, joined activities and had a good time.

Unit Leader

FITNESS & FRIENDS BY NERO AB

Fitness Instructor

JU Solar Team

JU Solar Team was a student driven project at Jönköping University. Our challenge was to design and build a solar car that we were going to compete with in the world's biggest solar car race in Australia, the Bridgestone World Solar Challenge. The project started in September 2016 and the race took place in October 2017. We competed with 40 other teams from around the world, drove 3022 km, camped in the bush, crossed the Australian continent and finished as number 8.

I was in charge of the communication in general: 
- Updating social media (Facebook, Instagram, LinkedIn, blog)
- Writing internal and external texts
- Contacting journalists on radio, newspapers etc.
- Creating news articles, booklets and other content together with our graphic designers
- Finding sponsors 
- Planning, hosting and evaluating events, e.g. the Car Unveiling and Elmia Subcontractor
- Giving presentations about the JU Solar Team project in different schools and fairs

In Australia, I was food responsible for the team of 25 people.

Communicator

Ica Supermarket Klostergatan

Besides working extra in the supermarket for years, I was responsible for the bake-off department and bread ordering during the summers of 2016 and 2017.

Butcher and Cashier

Volvo Construction Equipment

I was an intern at the Communications Department and got to do the same tasks as my supervisor: 
- News letters
- Staff magazines
- Interviews
- Updating factory screens
- Meetings
- Events (Volvo Days)
- Photographing 

Beside this, I was the ambassador of Volvosteget in Arvika, which included blogging, planning some events and being the representative.

Communications Intern

Volvosteget – a paid industrial education where I got to try the different areas at Volvo: Welding, Assembly, Maintenance, Logistics and Quality. As the first Volvosteget participant in Sweden, I joined the Communications department during the internship period (instead of e.g. Assembly or Welding). I was also the ambassador for Volvosteget in Arvika.

Volvosteget

Au-pair

bestclothes

Saleswoman

Marknadsförare på MarketHype 💙

Hjärtat slår trippla slag när jag får vara kreativ i text och bild. 🫀 Jag har jobbat med copy, content, sociala medier, events & diverse kommunikationsuppgifter på en rad ställen:

🔹 MarketHype Sweden AB: Digital marknadsförare
🔹 ImBox Sweden AB: Digital marknadsförare
🔹 @matigtkonto & @wv_sune: Egna konton på Instagram, mostly 4 fun!
🔹 Consid AB: Praktik följt av Eventassistent på Marknadsavdelningen 
🔹 JU Solar Team: Kommunikatör i studentprojektet på Jönköping University
🔹 Filosofie kandidatexamen inom Media och Kommunikation på Jönköping University
🔹 Kommunikationsdagen Jkpg: Eventkoordinator i projektarbetet på Jönköping University
🔹 Skribent i studenttidningar och poddare på Jönköping University 
🔹 Volvo Construction Equipment: Praktik på Kommunikationsavdelningen

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