Dr Matilda Andersson's Linkedin Analytics

- exec board member since January 2024 - group managing director since January 2021 - owner of a narrow boat since October 2020 - managing director since March 2018 - PhD since March 2017 - leader of research, strategic and creative teams since 2015 - mother since 2013 - planner and strategist since 2010 - published academic since 2010 - public speaker since 2007 - aspiring trapeze artist since 2006 - insights professional since 2005 - a Londoner since Jan 4 2000 - Swedish diving (Tom Daley style) champion since 1996 I am a highly experienced and effective market insight and strategic planning professional with over fifteen years’ experience in senior roles including running an agency, managing teams and client accounts. I have senior level expertise across all aspects of insight, planning and strategic practices in the UK and internationally, including establishing and running my own research agency in Sweden and now managing Crowd DNA's global teams in London, Amsterdam and New York. Core specialisms: Creative and Strategic Planning, Leadership, Research, Strategy, UX, Innovation, Television, Radio, Digital Media, Music and Social Media.