Mats Georgson, Ph.D.'s Linkedin Analytics

We help companies create value for their customers by challenging their beliefs and prioritizing their strategic issues. In short, we build brands. As a founder of this agency, I build everything I do from a scientific base, having a long academic background, yet I pride myself on also challenging "analysis paralysis". I have considerable experience from leading marketing teams in practice as well, yet I resist the "just work harder" mindset. I read and enjoy all kinds of management books but I do not fall for the idea that just one of them is right and the others are wrong. Analyze, synthesize, then execute. Then start over. And I love it.