Matt A.

Senior Project Manager

Recharge

Senior Paid Media Manager

tray.io

• Generated $3.2M+ in SQO ARR delivered via over 150 comprehensive digital growth campaigns across paid search, paid social, display, and retargeting campaigns.
• Delivered 50% increase in Mid-Market and Enterprise Lead and ARR contributions over 12 months by spearheading a strategic shift towards up-market targeting. 
• Increased MM+ Marketing Sourced ARR by 128% QoQ while reducing overall spend by 35% in 6 months.
• Identified $209k worth of invalid click traffic across all paid programs over 6 quarters by implementation of click-fraud protection mechanisms.
• Drove 14%+ increase in Overall Impression Share on Competitor and Branded Keywords in 3 months by optimizing Google Ads and Bing search campaigns.
• Produced 18.5% increase in external referring domains via SEO in less than 6 months.

Other achievements:
• Managed vendor relations with Google, LinkedIn, Metadata.io, Quora, G2, Media Agencies, and others.
• Launched and maintained iterations of ABM Display ads / Target Account Lists.
• Piloted the launch of paid search campaigns to expand into Bing and Quora platforms.
• Orchestrated team transition/adoption of Asana while creating automated workflows for cross-functional departmental collaboration.

Senior Performance Marketing Manager, Demand Generation

Falkon

Strategic Advisor

Outreach

• Drove 42,000 Top-of-Funnel Leads in 14 months via acquisition strategy of seven-figure monthly budget planning across 8 digital mediums, in 3 regions (NAM, EMEA, APAC).
• Maintained MCL:MQL conversion rates of 22% via multi-level customer retargeting journey over 14 months.
• Generated $160MM in Marketing Influenced Pipeline via optimization of paid marketing channels that drove product awareness and leads.
• Saved over $350k by negotiating 20+ contracts securing 8% to 50% value-add bonus media credit with ad vendors.
• Delivered 6k net-new leads via expansion of direct buy and podcast sponsorships with 10 new partners in FY22.
• Generated 100% MoM lead growth and 9x meetings via LinkedIn Lead Gen Forms over 9 months, compared to standard LinkedIn campaigns in FY22.

Other Achievements:
• Managed relationships with 20+ marketing partners/vendors including media strategies, contract negotiation, program performance meetings, and QBRs.
• Established performance benchmarks, KPIs, and pipeline metrics for each channel including full-funnel CTR, conversion rates, CPA, ROAS, etc.
• Collaborated with Product, Content, Creative, Field, Ops, and other internal marketing teams to develop messaging and collateral for feature launches and campaigns.
• Served as an expert for all online media channels including ABM display, retargeting, programmatic, podcasts, paid social, content syndication, video, paid search, and more.
• Built and monitored mechanisms to continually identify opportunities to drive measurable improvements for ad copy, landing page conversion rates, and A/B testing.
• Established and maintained the A/B testing strategy for paid programs and served as an in-house expert for data-driven decision-making on ad spend and content creation.
• Orchestrated adoption and transition to DemandBase for ABM Display programs.

Global Digital Marketing Manager

Stealth SaaS Hosting Platform

• Grew 1,500+ member Community Discord server in less than 6 months
• Coordinated schedules for Dev, IT, QA, Tech Support, and Digital Marketing Teams
• Oversaw Marketing & Development of new PaaS cloud product from conception to launch
• Managed plugins, themes, and SEO content for technology WordPress Blog
• Implemented assets for paid search (PPC) campaigns & Facebook Ads
• Created mockups & original SEO copy for live landing pages, blog articles, and FAQ entries
• Recruited & trained employees within the marketing and technical support teams
• Engaged directly with customers via public Discord & Social Media Channels
• Organized office transition from Basecamp and Trello to custom Redmine Project Management VPS
• Coordinated Black-box, Unit, Functional, Stress, A/B, Regression, & Beta QA Testing procedures for Web & Mobile Applications (iOS & Android)

Senior Product Manager & Community Lead

Digital Marketing Manager

Various Clients

Digital Marketing Strategist & SEO Content Creator

MXDWN.COM

• Recruited & Onboarded 15 Writers located across the US & Canada
• Scheduled & Edited at least 10 blog posts per week
• Authored 40+ SEO & Keyword Optimized blog posts via WordPress

Senior Newswire Editor

Newswire Content Creator

Evolutionate, Inc.

Mobile Application QA Testing Lead

Mobile Application QA Tester

𝙎𝙧. 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙈𝙖𝙣𝙖𝙜𝙚𝙧 @ 𝙩𝙧𝙖𝙮.𝙞𝙤 | 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝘼𝙙𝙫𝙞𝙨𝙤𝙧 | 𝘽𝙤𝙖𝙧𝙙 𝙈𝙚𝙢𝙗𝙚𝙧 | 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 & 𝙎𝙖𝙖𝙎 𝙎𝙪𝙗𝙟𝙚𝙘𝙩 𝙈𝙖𝙩𝙩𝙚𝙧 𝙀𝙭𝙥𝙚𝙧𝙩

𝐁𝐞𝐚𝐫𝐬. 𝐁𝐞𝐞𝐭𝐬. 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.

$36MM+ in Marketing Sourced Pipeline and over 50k leads generated for SMBs and Unicorns alike.

I'm a multi-faceted Demand Gen Marketer, Board Member, Strategic Advisor, and self-proclaimed Tech Nerd with 10+ years of experience in the B2B SaaS field.

Previously, I've helped multiple early-stage and high-growth tech startups scale from the ground up, managed cross-functional teams of up to 25 employees, and served as a private contractor/advisor for projects of varying scopes.

Feel free to send a message!

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Classically trained musician in a former life. Coursework completed towards Music Pedagogy, Music Technology, and Music Composition from California State University-Northridge. 

Skilled in Creative Marketing Strategy, Paid Ad Strategy, Performance Marketing, Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Demand Generation, Brand Awareness, ABM Strategy, Customer Engagement, UI/UX Design, PLDC Management, Market Research, PPC & Paid Advertising, Leadership for modern teams, and Marketing of B2C/B2B Applications.

Senior Performance Marketing Manager

• Own all day-to-day paid search, paid social, display, and retargeting functions including budget management, testing, and optimizations across global media campaigns.
• Collaborate with content, product marketing, demand generation, and design teams to maximize ROAS, increase brand awareness, and generate revenue pipeline.
• Set KPI benchmarks and provide data-driven recommendations on paid media campaigns to executives and marketing leadership.
• Manage the relationship with Google, LinkedIn, Metadata.io, Quora, G2, Media Agencies, and all other vendors.
• Launch, build and maintain iterations of ABM Display ads / Target Account Lists.
• Rapidly ideate and maintain a roadmap for campaign testing, scaling, and optimization.
• Piloted launch of paid search campaigns to expand into Bing and Quora platforms.
• Orchestrate team transition / adoption of Asana while creating automated workflows for cross-functional collaboration.

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