Cars.com

I was retained following Tribune divestiture of Cars.com to direct all inside sales team and field business development efforts instrumental in raising sales volumes with a goal of $90M+.

SELECT HIGHLIGHTS:

➤ Integrated 70-member sales organization into the Cars.com business culture

➤ Led a sales team transformation initiative key to strengthening staff member performance across business development, account management, and account executive teams

➤ Recognized by senior leadership for achieving revenue targets and MBO’s forecasted during business transition

Vice President of Sales

tronc (formerly Tribune Publishing)

Promoted to architect a national team focused on the automotive sales channel and building out Cars.com solutions. 

SELECT HIGHLIGHTS:

➤ Delivered 90% YOY growth in 2017

➤ Realized $60M in revenue and grew EBITDA 5%

General Manager / Vice President

Chicago Tribune Media Group

Led organization employing more than 150 individuals, spearheaded sales strategy for multi-media platforms, drove business transformation initiatives, identified and introduced sales innovations, guided rapid digital advancement projects, and conducted cultural changes. 

SELECT HIGHLIGHTS:

➤ Migrated organization to a POD structure of customers-categories-teams

➤ Generated double-digit sales growth

➤ Transformed the Sales, Ops and B2B marketing teams that resulted in more targeted go-to market approach and $2m in efficiencies 

➤ Fueled digital revenues 25% YOY during an era when print was declining 5% YOY

➤ Improved COS 15%

Vice President of Advertising

Elevated to steer sales strategy for retail, major accounts, classified sales, and targeted/niche media while managing a team of 90+ employees and a $120M+ P&L.

SELECT HIGHLIGHTS:

➤ Grew digital revenues 22% YOY

➤ Delivered new sales volume of $570,000

➤ Raised classified digital revenue 4%

Senior Director of Local / Major Account Advertising 

Tapped to develop and execute strategy used for classified advertising in real estate, automotive, recruitment, and niche segments. Directed a team composed of 35 Sales Managers and Sales Reps across five teams delivering $65M+ in annual revenue.

SELECT HIGHLIGHTS:

➤ Increased profitability $2M+

➤ Generated $3.3M in incremental sales

➤ Raised market share 6%+

Director of Classified Advertising

Automotive Sales Manager

Automotive Account Executive

Building and leading high-performance sales teams recognized for delivering new business opportunities from diversified industry clients, I have been instrumental in growing revenue and EBITDA results while significantly reducing operational costs.  

Whether I’m working with sales team or with client companies, I am collaborative in my approach so client expectations and positive revenue impact are achieved. My team and I have consistently made performance improvements, reduced costs, and delivered high-impact with resources available to us.  

I offer broad-based leadership experience spanning:

➤ Digital Advertising Sales
➤ Media Sales
➤ New Business Development
➤ Client Account Expansion
➤ C-Level Decision-Maker Collaboration
➤ Consultative Selling
➤ Solutions- and Value-based Selling
➤ SaaS Solution Sales
➤ Data Analytics
➤ Sales Cycle Management

✉ mbute85@gmail.com

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