Matt Holtwick's Linkedin Analytics

Highly motivated and results-driven Growth & Retention Manager with experience in DTC, performance marketing, and digital growth. Proficient in a wide range of digital marketing channels, including Google Ads, Meta Ads, TikTok Ads, Amazon Ads, and Email Marketing, among others. Adept in data analysis, customer segmentation, and LTV analysis, with a focus on cost-effective customer acquisition and profitable customer retention. Proven track record of delivering digital growth through CRO strategies and website UX optimization, leading to improved conversions and AOV. Strong collaboration skills, working closely with internal and external teams to develop high-converting digital assets and driving success through established KPIs and metrics.