Matt Holtwick

Chomps

Manager, Growth & Retention

NOOMA

Owned direct to consumer brand growth and marketing efforts by meeting and exceeding goals based on cost effective customer acquisition and profitable customer retention. Brought forth a data driven strategy to test and develop incremental improvements on both new and existing platforms to advocate for budget increases to achieve lower funnel results. Provided an integrated marketing approach across paid social, Google Ads, and Amazon Ads which resulted in a 69% increase in new customer YoY.

● Built, iterated, launched, and analyzed landing pages using Shogun and Replo for Meta, TikTok, and the Google Ad funnel, achieving conversion rates of 7-10% on offer-specific landing pages
● Acquired 2,000+ new customers from Meta paid ads by increasing budget from FY21 to FY22 while reaching target CAC/CPA goal and producing at 2.50% CTR
● Launched on TikTok in FY22 after performing ad research to create high performing assets that generated a 1.5% CTR with a 0:04 average watch time
● Evaluated results of A/B testing, quantitative and qualitative consumer feedback and Google Analytics data to increase conversions across all product lines and increase AOV with bundling
● Analyzed cohorts and customer segments by product and channel to execute in market optimizations to increase customer lifetime value
● Participated in the drinknooma.com redesign to launch a high-converting website with low friction and enhanced user experience
● Project managed multiple projects from creating the scope of work, timelines, budgets, and execution while making sure each internal team stayed on track

Digital Growth Marketing Manager

Enerco Group Inc

Created and maintained a comprehensive social media strategy for the retail brand, Mr. Heater, to increase organic and paid growth with current consumer base and increase awareness among new users. Led brand defense initiatives when engaging with customer reviews left on retail and major e-commerce websites via response platforms (Reviewbox and Bazaarvoice). Presented review trends to the development teams for product manufacturing modifications. Collaborated with Creative Manager and design team to help design and maintain five brand websites to ensure quality user experience, accurate product information and SEO meta data.

● Launched and grew Mr. Heater Instagram account to 30k followers and the Facebook account to 25k followers
● Strategically developed and maintained the social media and content calendar for all digital platforms to ensure relevancy and seasonality of product promotion and messaging throughout the year
● Constructed a data driven marketing approach based on KPI tracking, user engagement results, competitive research, platform optimizations, and audience identification
● Produced and managed Marketing Automation campaigns to promote the Mr. Heater retail line of products
● Utilized Google Analytics data and user insights for website optimizations to improve UX and conversion rate
● Started Mr. Heater Brand Ambassador program by identifying top industry leaders and influencers in target market and engaging them in brand activities and gifting product and apparel to increase brand awareness among their followers

Social Marketing & Community Manager

Served as the corporate response voice by assisting prospects and customers with technical questions, concerns and reviews.

● Implemented Olark live chat response add-on to the Mr. Heater website and responded to inquiries in a timely manner to improve overall customer experience
● Utilized analytics from Olark chats to provide valuable in-market feedback on products to the development teams for future product improvements
● Monitored distributor websites including Lowe’s, Home Depot, Tractor Supply, Walmart, and Cabela’s for product reviews that required a corporate response and call to action
● Assisted with generating various forms of educational product content for consumers including videos, troubleshooting guides, and training materials

E-commerce Technical Support Representative

- Creating and increasing customer connection using Bazaarvoice.
- Assisting in implementation of Manage Engine Support program for incoming call data.
- Compiled data for the item card for use within the company and on the future website. 
- Gather technical and performance data on products and maintains database that identifies trends.
- Communicates to both internal and external customers via telephone and e-mail. 
- Assists customers with routine troubleshooting information on products.
- Recommends correct use of replacement parts and accessories.
- Maintains “active” phone availability time in accordance with company guidelines.
- Issues return authorization in accordance with return policy guidelines.
- Communicates routine preventative maintenance steps on products to customers.
- Responds to Technical Service departmental voicemail and returns calls to customers.
- Communicates with customers on outcome of warranty and repaired heater issues.
- Investigates basic shipment and delivery information on orders.

Technical Service Representative

Lorain County Metro Parks

- Performing various activities associated with marketing the Lorain County Metro Parks and events.
- Contribute to marketing plans for events.
- Represent the parks at fairs and parades.
- Assist with the Arrowhead, the bimonthly newsletter.
- Write monthly email newsletters to park membership.
- Responding to public inquiries and providing general park information.

Marketing Assistant

Bowling Green State University

- Created, updated, and maintained “BG Warriors” Facebook account.
- Assisted in ticket operation of eight Division I sports.
- Provided customer service to University constituents and the general public on a daily basis.
- Assisted in hiring, training, scheduling, and supervision of student workers and game day staff.
- Reconciled all home events and prepare daily deposits.
- Instrumental in Paciolan to Archtics transition.
- Used tickettaker.net for compliance in Student-Athlete Guest List.

Ticket Operations Assistant

- Created, updated, and maintained “BG Warriors” Facebook account.
- Managed BG Falcon Kids Club, including building and fulfilling membership.
- Increased BG Falcon Kids Club membership by 30% (212-275).  
- Coordinated student promotion management team.
- Provided assistance to Ticket Office, processing phone and walk up orders via Paciolan.
- Executed on-court and on-field promotions.
- Directed game operations (e.g. music, bands, and promotions).

Marketing and Promotions Assistant

Oberlin College

- Ran on court and on field promotions for various sporting events.
- Created promotional materials for athletic events (e.g. table tents, fliers, handouts).
- Updated and created templates for game and event programs.
- Photographed athletic events for records, online posting, and media guides.
- Wrote game and feature stories, while updating Oberlin Athletics web site.

Student Internship

Digital Growth Marketing Manager at NOOMA

Highly motivated and results-driven Growth & Retention Manager with experience in DTC, performance marketing, and digital growth. Proficient in a wide range of digital marketing channels, including Google Ads, Meta Ads, TikTok Ads, Amazon Ads, and Email Marketing, among others. Adept in data analysis, customer segmentation, and LTV analysis, with a focus on cost-effective customer acquisition and profitable customer retention. Proven track record of delivering digital growth through CRO strategies and website UX optimization, leading to improved conversions and AOV. Strong collaboration skills, working closely with internal and external teams to develop high-converting digital assets and driving success through established KPIs and metrics.

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