Reckless

Head of Growth Marketing & Optimisation

Optimisation Lead

Senior Digital Account Manager

PushON

Within PushON I’ve been able to build upon my previous roles, increasing my understanding in specific areas of digital and marketing whilst also gaining new skills and vital managerial experience.

My main responsibilities are digital account and project management working with clients and internal teams to help support organisations across key digital areas. This includes; digital content creation (on/off-site) and outreach, social strategy, website & social analytics, technical SEO and CRO, biddable media (PPC, paid social), website development (Magento Silver Partner/Wordpress) and UX. Of which I have a particular interest and skills within digital content and social. From the idea generation, creative execution and strategy to ensuring that content is built to the correct technical specification for SEO, UX and CRO purposes.

Working across these areas has provided me with knowledge to not only support clients’ needs but also actively propose and identify areas of improvement and future opportunities

Digital Account Manager

Multiply UK

As part of Multiply’s digital production team I have a broad range of experience across the digital landscape with specialist knowledge of responsive CMS web project management (Drupal/Wordpress), digital strategy, UX and digital design, digital media, web analytics, performance tracking, social strategy and community management. 

Main responsibilities include acting as the digital producer/manager on a number of digital projects including website development for client’s including Tennents, Maxxium, Spire Healthcare and UKCCSRC. Also hold a digital constancy role across the company supporting the account teams with their digital requirements. Both roles include; job scoping and costing, testing, time management, project management, admin & invoicing, presenting, ideas generation, creative and digital briefing and client/ 3rd party liaison.

Senior Digital Account Executive

Digital Account Executive

family advertising

Responsibilities included: Market research, invoicing and admin, time management, creative brief writing, client liaison, copywriting, writing and issuing press ads, management of video production, fulfilment of weekly radio ads and assisting with pitch documentation.

Client list: Heartlands Scotland, Martin & Frost, Springside Developments, Bitrex

Account Executive (Work Placement)

Underdog Creative Ltd

Responsibilities included; client liaison, managing and coordinating a product catalogue for Equanet, a large B2B technology provider, time management, production of annual marketing plans for a chain of Mercedes Benz dealerships, copy writing and design (InDesign, Photoshop).

Client list: Equanet, Clatterbridge Cancer Charity

Latitude

The research project conducted for Latitude was to explore the effectiveness of mobile marketing. This eight month project focussed on the smartphone revolution, looking at demographics, psychographics, attitudes, form and content of mobile marketing, and the barriers that perhaps inhibit the effectiveness of mobile marketing. During which I gained experience in conducting focus groups, interviews, ethnography, using eye tracking software and statistical analysis using software such as SPSS and ArcMap GIS.

Researcher

Clarity Creation

Responsibilities included: market research, promotional conception, website copywriting, design (Photoshop) and working with small local businesses to help raise their profile through PR. 

Client list: Rapid Hardware, multiple small local businesses

🔎 Optimisation | Psychology | UX | Marketing 🖌

Marketing, Consumer behaviour, UX strategy, market research and CRO. Working with large B2C/B2B brands across a number of different sectors including FMCG, Travel and Leisure, Manufacturing, Healthcare and the Public sector. Also have a few words to say from time to time so keep an eye out for my latest talks.

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